Academy Sports + Outdoors Taps Burlington HR Chief as New People Officer
Event summary
- Matthew M. Pasch joins Academy Sports + Outdoors as Executive Vice President and Chief People Officer, effective September 3, 2026.
- Pasch previously served as Executive Vice President, Chief Human Resources Officer at Burlington.
- He succeeds William (Bill) S. Ennis, who recently retired.
- Pasch will oversee talent strategy, human resources, and communications for Academy's corporate, distribution, and retail operations.
The big picture
The appointment of a seasoned HR executive from a competitor like Burlington signals Academy's focus on strengthening its internal talent strategy amid a competitive retail landscape. With over 300 stores across 21 states, Academy's ability to attract and retain top talent will be critical to sustaining its growth and operational efficiency. Pasch's background in HR, merchandising, and supply chain suggests a strategic emphasis on integrating human capital with core business functions.
What we're watching
- HR Strategy Impact
- How Pasch's experience at Burlington will shape Academy's talent and retention strategies.
- Operational Alignment
- Whether Pasch can streamline HR functions across Academy's corporate, distribution, and retail initiatives.
- Leadership Continuity
- The pace at which Pasch integrates into Academy's executive team and aligns with CEO Steve Lawrence's vision.