Absolute Security Expands MSP Reach via Pax8 Marketplace Partnership
Event summary
- Absolute Security launched its cyber resilience solutions on the Pax8 Marketplace, targeting managed service providers (MSPs).
- The partnership enables MSPs to deploy Absolute Security’s endpoint security tools within Pax8’s ecosystem.
- Cherlyn Chin, SVP of Business Development at Absolute Security, cited research showing downtime costs hundreds of billions annually.
- Pax8 claims 47,000 IT partners and 800,000 SMBs rely on its platform.
The big picture
This partnership aligns with the growing trend of cybersecurity vendors targeting MSPs as a distribution channel. As SMBs face escalating threats, the integration of resilience tools into managed services platforms could reshape how small businesses access security solutions. Absolute Security’s firmware-embedded approach may give it an edge in device recovery and uptime guarantees.
What we're watching
- MSP Adoption Pace
- How quickly Pax8’s MSP partners integrate Absolute Security’s solutions into their service offerings.
- Competitive Response
- Whether rival cybersecurity firms accelerate partnerships with MSP-focused marketplaces.
- Downtime Mitigation Impact
- The extent to which Absolute Security’s tools reduce operational disruptions for SMBs.
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