Fraud Strategies Must Adapt to Generational Divides, Abrigo Survey Reveals
Event summary
- Abrigo's 2026 survey of 1,018 U.S. adults found 39% of Americans were fraud victims in the past year, with 20% experiencing bank fraud.
- 55% of Americans under 35 are concerned about deepfake scams, while 61% of those over 55 fear impersonation scams.
- Nearly 60% of fraud victims would reduce their banking relationship following an incident.
- Credit card fraud is the top concern across all age groups (34%), followed by ACH fraud (13%) and peer-to-peer fraud (9%).
The big picture
Abrigo's findings highlight a growing need for financial institutions to tailor fraud prevention strategies to different age groups. As fraud becomes more sophisticated, particularly with AI-powered scams, banks must balance digital innovation with customer education. The survey results suggest a market opportunity for specialized fraud detection solutions that cater to both younger and older demographics.
What we're watching
- Product Differentiation
- How Abrigo will leverage this data to develop age-specific fraud prevention tools for financial institutions.
- Regulatory Pressure
- Whether the 79% of Americans supporting government fraud legislation will accelerate policy changes.
- Customer Behavior
- The pace at which older Americans adopt verified banking apps to combat impersonation scams.
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