Victory+ Secures Multi-Year Deal to Stream Dallas Cowboys Content for Free

Event summary

  • Victory+ has signed a multi-year partnership with the Dallas Cowboys to stream original content for free.
  • The deal includes exclusive access to shows like Draft Day Insider, Inside Training Camp, and live Coach’s Press Conferences.
  • Content will be available in the Cowboys' home market and Mexico starting with the 2026 NFL Draft.
  • Victory+ recently hit 342,000 concurrent viewers during a Dallas Stars–Colorado Avalanche matchup.
  • The platform already partners with regional teams like the Dallas Stars, Texas Rangers, and Anaheim Ducks.

The big picture

Victory+ is solidifying its position as a leader in free regional sports streaming by securing high-profile content deals. The Dallas Cowboys partnership follows recent viewership records, signaling strong demand for team-specific content. This deal could set a precedent for other regional sports platforms looking to attract premium franchises.

What we're watching

Content Differentiation
Whether Victory+ can sustain engagement with exclusive Cowboys content amid rising competition in sports streaming.
Monetization Strategy
How Victory+ will balance free access with ad-supported revenue models to maintain profitability.
Market Expansion
The pace at which Victory+ can expand its regional dominance into broader national or international markets.

Related topics

Partnership