Victory+ Secures First WNBA Deal as Exclusive Local Streamer for Minnesota Lynx

Event summary

  • Victory+ signs multi-year deal to stream Minnesota Lynx games starting 2026 season.
  • Platform will offer at least 18 regular-season games and 3 pre-season games for free.
  • Deal marks Victory+’s first entry into WNBA broadcasting.
  • Victory+ aims to centralize women’s sports content, addressing discoverability challenges.
  • Platform has seen over 2x viewership growth for LOVB in its first season.

The big picture

Victory+’s deal with the Minnesota Lynx represents a strategic push into the fast-growing WNBA market, capitalizing on increasing demand for women’s sports content. The platform is positioning itself as a central hub for women’s athletics, addressing fragmentation in broadcast rights. This move aligns with broader industry trends of digital platforms expanding into niche sports categories to capture dedicated fan bases.

What we're watching

Content Expansion
Whether Victory+ can sustain rapid growth by adding more WNBA teams to its platform.
Audience Growth
How the free streaming model will affect WNBA viewership and fan engagement.
Market Positioning
The pace at which Victory+ can consolidate women’s sports content under one platform.

Related topics

Partnership