2ndSite Inc. (FreshBooks)

FreshBooks, operating under the legal entity 2ndSite Inc., is a Canadian company headquartered in Toronto that provides cloud-based accounting software primarily for small and medium-sized businesses. Founded in 2003 by Mike McDerment, its mission is to simplify the challenges of running a business for small business owners and accountants alike, helping them to thrive.

The company's core offerings include a comprehensive suite of accounting tools such as invoicing, expense and time tracking, online payments, payroll integrations, and double-entry accounting. FreshBooks caters to a diverse market, including service-based businesses, freelancers, solopreneurs, and businesses with contractors, aiming to streamline financial management and administrative tasks.

In March 2025, Shaheen Javadizadeh was unveiled as the new CEO, succeeding interim leader Mara Reiff. FreshBooks secured $125 million USD ($179 million CAD) in debt financing from Morgan Stanley in the same month. The company, which achieved a valuation of over $1 billion in August 2021, continues to focus on global expansion, leveraging AI-driven innovation and strategic integrations with platforms like WooCommerce, BlueVine, and Affirm to enhance its offerings and market position.