Stephanie Kelly

As esports races toward a $7.5B market, specialized hardware is king. Inside ZOWIE's strategy to win the high-stakes game of competitive tech.

CEAT Specialty's new OTR tyre isn't just rubber—it's a strategic play for India's trillion-dollar infrastructure push, blending tech and market savvy.

With FDA approval and $80M in funding, ProVerum’s ProVee system aims to disrupt the BPH treatment market by prioritizing safety and patient quality of life.

Unicharm's new water-saving diaper recycling tech isn't just eco-friendly. It's a bold strategic move to dominate the future of sustainable personal care.

A massive new testing facility in Ho Chi Minh City reveals more than just corporate growth—it signals Vietnam's pivotal role in a diversifying global economy.

As holiday travel chaos looms, one luggage brand is offering free bags to travelers with lost luggage. Is it a marketing masterstroke or a logistical nightmare?

Chemical giant Nouryon is doubling down on Brazil, building a new innovation hub to co-create sustainable beauty and cleaning products for a booming market.

Providence Care's new CEO is a former therapist. Can his clinical insight solve market challenges and deliver on a private equity growth plan?

An industrial tech giant is backing a new AI-powered beauty device, signaling a strategic shift from 'Made in China' to 'Innovated in China'.

Beijing 101 blends TCM with high-tech devices for scalp care. We analyze the business strategy behind this fusion in a competitive wellness market.

A century-old brand just launched a giant, novelty product. It’s not a joke—it’s a calculated lesson in modern marketing and brand revitalization.

One company's move to standardize a traditional remedy highlights a key strategy for winning trust and market share in the booming wellness industry.

A new partnership brings Febreze's brand power to the overlooked cabin air filter, aiming to transform a maintenance task into a premium consumer choice.

A startup claims to solve AI's 95% pilot failure rate with a self-improving engine. We analyze if this is the key to unlocking true enterprise AI.

Evvy's new at-home UTI test promises fast, precise results. But can its high-tech, high-cost model truly revolutionize women's healthcare?

A key consumer protection rule for airline delays has been reversed. Explore how this policy shift creates new risks for travelers and opportunities for insurers.

Broadway star Morgan Dudley returns to the tech platform that discovered her. Can her insider role help Stargaze win the high-stakes talent-tech race?

Broadway star Morgan Dudley returns to the tech platform that discovered her, a high-stakes move for Stargaze's bid to reshape talent discovery.

FBI data shows most active threats begin outdoors. New tech is extending security beyond the building, creating an integrated, automated defense.

As Bitcoin stands firm against a weak altcoin market, the focus shifts to infrastructure. How are staking platforms building trust through security and transparency?