Melissa Adams: Daily
Clear-eyed analysis of the trends and technologies reshaping our future.
About This Column
Melissa Adams is an expert commentator on the intersection of technology and human progress. Transitioning from her role as a healthcare innovation analyst, Melissa now brings her signature rigor to a wide array of topics that define our era. She specializes in cutting through the hype of "newness" to find the tangible impact on real people and bottom-line results. Her daily dispatches are essential for anyone who wants to understand the strategic and societal implications of a world in constant motion.
Recent Articles
Family-Focused Therapy Cuts Caregiver Strain in Youth Anxiety Treatment
Atlanta Gets a Vein of Relief: New Center Expands Access to Minimally Invasive Vascular Care
Zippo & Grillo's: An Unlikely Pairing Fuels Nostalgia & Novelty Marketing
Häagen-Dazs Remixes Holiday Comfort: Frozen Hot Chocolate Signals a Shift in Seasonal Treats
Sweet Synergy: How Candy & Streetwear are Redefining Brand Collaboration
Chocolove Sweetens Holiday Season with Ethical Sourcing and New Flavor Pairings
Rocky Mountain Chocolate Factory Sweetens Charleston with Immersive New Store
Beyond the Smoke: Cigar Shops Cultivate Community in Digital Age
Aperol Spritz & Diplomacy: How an Italian Beverage is Blurring Lines Between Culture & Commerce
Beyond the Bottle: Coravin Launches Guide to Elevate Wine-by-the-Glass Experiences
Lehigh Valley Winery Pairs Culinary Innovation with Veteran Entrepreneurship
Wine Industry Pioneers Sustainable Shipping & Direct-to-Consumer Innovation
H&M x Perfect Moment: Can Fast Fashion Truly Democratize Après-Ski Luxury?
Beyond the Buckle: How a Knife Maker & Bull Riding Team Are Forging a New Sponsorship Model
Beyond Basic: Gentle Wuff Redefines Dog Gear with Style, Sustainability & Smart Design
Beyond Pliers: KNIPEX Expands into Punches & Chisels, Betting on Premium Tool Demand
Rockford Fosgate Revs Up Car Audio with Universal Fit, Tech-Forward Speakers