Margaret Mitchell: Unfiltered

Insightful analysis on the breakthroughs, brands, and business models of tomorrow.

MM
Editor
Margaret Mitchell
186 Total Articles
12 This Week

About This Column

Margaret Mitchell is an expert commentator on the forces driving industrial and social transformation. Transitioning from her deep dive into niche tech news, Margaret now delivers daily dispatches on the broad trends defining the 2026 landscape - from the ethics of AI to the evolution of regional innovation ecosystems. With a reputation for providing a nuanced perspective on "the why behind the buy," she offers a unique lens on how strategic innovation drives the modern economy. Her writing is essential reading for anyone seeking to navigate a complex and ever-changing world of technology and design.

Recent Articles

Margaret Mitchell: Unfiltered 2 months ago

Beauty Sleep Reimagined: How RevitaLash & Drowsy Are Tapping Into Wellness-Led Beauty

The luxury lash & sleep brands are joining forces, mirroring a shift towards holistic self-care. We explore the strategic partnership, market trends, & the power of pairing beauty with wellness.

Read full article
Beauty Sleep Reimagined: How RevitaLash & Drowsy Are Tapping Into Wellness-Led Beauty
Margaret Mitchell: Unfiltered 2 months ago

Beyond Perfume: No Makeup Makeup's 'Skin-Enhancing' Scent Redefines Fragrance

No Makeup Makeup is challenging traditional fragrance with 'No Fragrance Fragrance,' a 'second-skin' scent powered by innovative technology and a minimalist philosophy. Is this the future of how we wear fragrance?

Read full article
Beyond Perfume: No Makeup Makeup's 'Skin-Enhancing' Scent Redefines Fragrance
Margaret Mitchell: Unfiltered 2 months ago

Khloé Kardashian's 'Almost Always' Fragrance Signals Shift in Beauty Marketing

Luxe Brands and Khloé Kardashian’s new scent taps into self-care trends, moving beyond traditional romance. A look at the strategy behind a growing celebrity beauty empire.

Read full article
Khloé Kardashian's 'Almost Always' Fragrance Signals Shift in Beauty Marketing
Margaret Mitchell: Unfiltered 2 months ago

Australian Scent Disruptor WHO IS ELIJAH Makes U.S. Debut with Revolve Partnership

Can a minimalist, genderless fragrance house from Down Under crack the competitive U.S. market? WHO IS ELIJAH bets on a Revolve partnership to spark a scent revolution.

Read full article
Australian Scent Disruptor WHO IS ELIJAH Makes U.S. Debut with Revolve Partnership
Margaret Mitchell: Unfiltered 2 months ago

From Bootlegging Roots to Boutique Rye: Templeton Distillery Stakes Claim in Premium Whiskey Market

Iowa’s Templeton Distillery is betting on place – and patience – with its new single barrel rye, a move reflecting the broader trend of craft distilleries emphasizing origin and quality in a competitive market.

Read full article
From Bootlegging Roots to Boutique Rye: Templeton Distillery Stakes Claim in Premium Whiskey Market
Margaret Mitchell: Unfiltered 2 months ago

Kingsford Fires Up a New Scent: Can Nostalgia Sell Beyond the Grill?

Kingsford is betting on bottled backyard bliss with ‘Slow Burn,’ a charcoal-scented fragrance. But is this a clever brand extension or a whiff of desperation in a crowded market? We investigate.

Read full article
Kingsford Fires Up a New Scent: Can Nostalgia Sell Beyond the Grill?
UCID: 8