Zoo Knoxville Lights Up Winter with Immersive ‘Smoky Night Lights’ Experience

By Ronald King

November 14, 2025

Knoxville, TN – Zoo Knoxville is undergoing a transformation. Beyond its celebrated animal exhibits, the zoo is boldly stepping into the realm of immersive entertainment with the launch of ‘Smoky Night Lights,’ a dazzling new light and sound experience that promises to redefine winter evenings in East Tennessee. The multi-million-dollar project, created in collaboration with internationally acclaimed entertainment studio Moment Factory, isn't merely a festive display—it’s a strategic move towards diversification, technological integration, and a deeper connection with the region’s natural beauty.

Opening tonight, ‘Smoky Night Lights’ transforms a previously undeveloped six-acre area of the zoo, dubbed the Timber Loop, into a radiant boardwalk experience. Guests are enveloped in a 360-degree spectacle of projected light, ambient music, and the natural contours of the Smoky Mountains landscape. The show unfolds like a journey through the seasons, from the awakening of spring to the quiet mystery of winter, all set to a dynamic soundscape created in collaboration with regional artists.

Beyond Animals: A Diversification Strategy

For Zoo Knoxville, ‘Smoky Night Lights’ represents a significant departure from its traditional role as a daytime animal park. According to zoo officials, the decision to invest in an immersive entertainment experience was driven by the need to diversify revenue streams and attract visitors during the slower winter months.

“Zoos are constantly evolving,” explains a source close to the project. “We need to find new ways to engage the community and remain relevant. ‘Smoky Night Lights’ allows us to do that while also celebrating the natural beauty of our region.”

This diversification strategy aligns with a broader trend in the zoo and aquarium industry, where institutions are increasingly seeking alternative revenue sources and expanding their offerings beyond traditional animal exhibits. By creating a unique and compelling evening attraction, Zoo Knoxville hopes to appeal to a wider audience and establish itself as a year-round destination.

Tech Integration: A Partnership with Moment Factory

Central to the success of ‘Smoky Night Lights’ is the partnership with Moment Factory, a Montreal-based studio renowned for its expertise in immersive entertainment. With a portfolio boasting over 550 projects worldwide, Moment Factory has a proven track record of creating captivating experiences that blend technology, artistry, and storytelling.

“Moment Factory was the ideal partner for this project,” shares an industry expert familiar with the collaboration. “They understand how to use light, sound, and technology to create truly immersive experiences that transport audiences to another world.”

The studio’s involvement ensures that ‘Smoky Night Lights’ meets the highest standards of technical innovation and artistic quality. From the intricate mapping of light projections onto the natural terrain to the creation of a dynamic soundscape that responds to the environment, every detail has been carefully considered to maximize the immersive effect.

Connecting with the Natural World

While technology plays a key role in ‘Smoky Night Lights,’ the experience is ultimately rooted in a celebration of the natural world. The show’s narrative unfolds through the changing seasons, highlighting the beauty and wonder of the Smoky Mountains landscape.

“We wanted to create an experience that not only entertained but also educated,” says a source involved in the show’s creative development. “We want people to come away with a deeper appreciation for the natural world and a greater understanding of the importance of conservation.”

The use of regional artists to create the show’s music and storytelling further reinforces this connection to the local environment. By incorporating elements of Appalachian culture and folklore, the show aims to create a truly authentic and immersive experience that resonates with the community.

Economic Impact and Community Engagement

The launch of ‘Smoky Night Lights’ is expected to have a significant economic impact on the Knoxville area. The event is anticipated to attract tourists and boost local businesses, particularly restaurants, hotels, and other entertainment venues.

“This is a great opportunity for Knoxville,” says a local economic development official. “We’re excited to see the positive economic benefits that ‘Smoky Night Lights’ will bring to our community.”

Beyond the economic benefits, the event is also expected to enhance community engagement and civic pride. By creating a unique and memorable experience, the zoo hopes to foster a stronger sense of connection between the community and the natural world.

A Bold Step Forward

‘Smoky Night Lights’ is more than just a light show—it’s a bold step forward for Zoo Knoxville. By embracing innovation, diversifying its offerings, and connecting with the natural world, the zoo is positioning itself as a leader in the evolving landscape of entertainment and conservation.

As one industry analyst noted, “Zoos need to constantly reinvent themselves to remain relevant. ‘Smoky Night Lights’ shows that Zoo Knoxville is willing to take risks and embrace new opportunities. It’s a smart move that will pay dividends for years to come.”

‘Smoky Night Lights’ opens to the public tonight, promising an unforgettable winter experience for visitors of all ages. The event is scheduled to run through March 2026, offering a radiant escape from the winter chill and a captivating celebration of the natural beauty of the Smoky Mountains.