Yes& Acquires Modo Modo, Deepening its B2B Prowess and Atlanta Hold

ATLANTA, GA – June 22, 2026 – In a decisive move that underscores a deliberate and aggressive growth strategy, independent creative agency Yes& today announced its acquisition of Modo Modo, a highly-regarded B2B agency known for its deep expertise in complex, regulated industries. The deal significantly bolsters Yes&'s capabilities in the enterprise marketing space and solidifies Atlanta as a strategic hub for the rapidly expanding agency.

This acquisition is the latest and most prominent in a calculated series of purchases for the Washington, D.C.-headquartered agency. It marks the third B2B-focused firm to be brought into the Yes& fold in just 18 months, signaling a clear ambition to build a national powerhouse capable of servicing the intricate needs of enterprise-level clients across a spectrum of technical sectors.

A Calculated B2B Onslaught

The acquisition of Modo Modo is not an isolated event but the capstone on a strategic 18-month campaign to corner the complex B2B marketing sector. This “buy-to-build” strategy, as agency leadership calls it, has been executed with precision, targeting firms that bring specific, high-value expertise. The pattern began with the February 2025 acquisition of Beacon Digital Marketing, a firm specializing in digital strategy, performance marketing, and automation for the fintech, cybersecurity, and SaaS industries. It continued with the January 2026 purchase of Symmetri Marketing Group, which expanded Yes&’s footprint into Chicago and added robust capabilities in technology, healthcare technology, and manufacturing.

Modo Modo fits this strategic puzzle perfectly. With nearly two decades of experience, the firm has carved out a niche in serving clients in heavily regulated and technically complex fields like healthcare, fintech, manufacturing, and energy. This specialized knowledge is seen as a critical asset in a B2B landscape where clients demand not just marketing services, but deep industry understanding. According to Yes& Chairman Jeb Brown, who leads the agency's M&A efforts, the goal is to find culturally compatible teams that augment existing capabilities and diversify the client portfolio.

“We are delighted to incorporate Modo Modo into our fully-integrated creative agency platform,” said Brown. “Moira will lead our investment in the robust B2B market. Modo Modo will further diversify our portfolio while enhancing our presence in Atlanta.”

This approach allows Yes& to rapidly scale its expertise and geographic reach in ways that organic growth alone cannot achieve. By integrating these specialized agencies, the firm is assembling a comprehensive suite of services—from high-level brand strategy and sales enablement to omnichannel media and digital experience—tailored for the enterprise market.

The Atlanta Nexus: More Than Just an Acquisition

While the B2B focus is paramount, the acquisition’s geography is equally strategic. The addition of Modo Modo represents a significant deepening of Yes&'s investment in Atlanta, a city rapidly ascending as a national hub for both business and creative talent. This move is part of a broader, multi-faceted regional strategy that has seen the agency make several key acquisitions in the city.

In June 2025, Yes& acquired Hothouse, establishing a dynamic creative hub in the region. This was followed by the March 2026 purchase of Metaleap Creative, an award-winning brand and design studio known for its work with major brands like Coca-Cola Consolidated and National Geographic. These acquisitions, combined with the Modo Modo deal, signal a concerted effort to build a formidable presence in the Southeast, leveraging what agency leadership has called the city's “great talent and world-class brands.”

The strategy appears to be paying dividends, transforming Atlanta into a critical center for the agency’s design, brand leadership, and now, B2B marketing operations. This investment not only enhances Yes&'s service delivery in the region but also contributes to the local creative economy, providing opportunities for Atlanta-based talent within a growing national agency network.

Integrating Expertise and Leadership

Central to the acquisition's success will be the integration of talent and leadership. Moira Vetter, the founder and CEO of Modo Modo, will not be exiting but rather stepping into a pivotal new role, leading Yes&'s growth and investment in the entire B2B segment. Vetter built Modo Modo from the ground up since its founding in 2007, earning over 365 industry awards and recognition as one of the fastest-growing women-owned businesses in America.

Her transition from founder of a fiercely independent, women-owned firm to a key executive within a larger agency structure is a significant storyline. Vetter expressed her enthusiasm for the new challenge. “As I look to the future of marketing and advertising, at the intersection of business and technology, I’ve never been more excited to drive change and innovation,” she said. “We’re joining Yes&, and leading growth in the B2B segment, at a time when global brands need to place smarter, more agile bets with their agency partners. The view and the possibilities from here are endless.”

Successfully merging distinct agency cultures is a notorious challenge in the M&A space. Yes& CEO Zihla Salinas personally directs an integration process guided by an “open hearts, open minds” philosophy. This approach emphasizes mutual respect and transparent communication, aiming to make acquired teams feel that they are making the parent company better, rather than simply being absorbed. This focus on people and cultural alignment is deemed critical for harnessing the combined strengths of the newly integrated teams.

Navigating a Complex B2B Landscape

The timing of this acquisition spree aligns with powerful trends reshaping B2B commerce. The sector is experiencing rapid expansion, with increasing budgets and executive attention. However, marketing teams are simultaneously facing pressure to do more with less, demanding a sharp focus on measurable results and efficiency. The rise of AI, the need for sophisticated data-driven strategies, and an evolving buyer journey that is largely self-directed require a new level of agency partnership.

With the addition of Modo Modo, Yes& is better positioned to meet these challenges. The firm’s client roster, which includes heavyweights like Equifax, Fiserv, Cox Enterprises, and Northside Hospital, demonstrates a proven ability to navigate complex stakeholder environments and deliver clarity in messaging.

“For years, Modo Modo has built its reputation helping ambitious B2B brands communicate complex ideas with clarity, intelligence and creativity,” said Zihla Salinas, CEO of Yes&. “Their experience across healthcare, manufacturing, fintech and enterprise marketing adds significant depth to our growing capabilities and strengthens our ability to support clients operating in fast-changing industries.”

By building a deep bench of specialized B2B talent, Yes& can offer the kind of integrated, industry-specific solutions that large enterprises now require. This strategy positions the independent agency to compete effectively against massive holding companies, offering what one industry analyst described as a blend of entrepreneurial agility and scaled infrastructure, particularly through its partnership with the Dawn Marketing network of independent agencies.