Whisker Unveils Next-Gen Litter-Robots in Canada

DETROIT, MI – June 01, 2026 – Whisker, the company behind the popular Litter-Robot, has officially launched its newest generation of automated cat care products in Canada, marking the first international expansion for its most advanced lineup. Starting today, Canadian cat owners can pre-order the Litter-Robot 5, the more compact Litter-Robot EVO, and the Litter-Robot 5 LitterHopper accessory, with shipping slated to begin on June 22.

The move brings Whisker’s latest innovations in automated cleaning and connected health monitoring to a market increasingly hungry for sophisticated pet technology. Built on insights from over two million robots sold globally, the new products aim to transform the daily chore of litter box maintenance into an opportunity for pet parents to gain deeper insights into their cat's health and behavior.

“Whisker is defining the future of connected cat care by turning everyday routines into meaningful insights about a cat’s habits,” said Jacob Zuppke, President and CEO of Whisker, in a press release. “Because changes in litter box behavior are often among the earliest indicators that something may be wrong, we’re building products and experiences that help cat parents better understand, monitor, and care for their pets in entirely new ways. This launch represents an important step in expanding access to a more connected, intuitive future of cat care globally.”

A New Generation of Feline Technology

The flagship of the new lineup, the Litter-Robot 5, is priced at $1,199 CAD and represents a significant leap forward in smart litter box technology. It builds upon the core self-cleaning functionality of its predecessors with an upgraded sensor suite and the introduction of WasteID™ technology. This feature allows the device to distinguish between different types of waste, optimizing cleaning cycles and providing granular data through the redesigned Whisker app. The app's new insights dashboard helps owners track changes in their cat's weight and bathroom frequency, flagging potential health concerns that might otherwise go unnoticed. With premium materials and a design that maintains the footprint of a standard litter box while offering more interior space, the Litter-Robot 5 is positioned as a high-end appliance for the modern pet-centric home, capable of serving up to five cats.

Recognizing the need for a more accessible entry point, Whisker also introduced the Litter-Robot EVO at $899 CAD. This model delivers the brand’s signature automatic cleaning and app connectivity in a more compact and streamlined form factor. Designed for smaller homes, apartments, and first-time automatic litter box users, the EVO brings the promise of "never scooping again" to a broader audience. It is suitable for one or two cats and can operate for up to a week for a single cat before the waste drawer needs emptying, offering significant convenience in a space-saving package.

Completing the ecosystem is the Litter-Robot 5 LitterHopper ($175 CAD), an automated refill accessory designed exclusively for the Litter-Robot 5. Holding 32% more litter than the previous generation, it automatically dispenses fresh litter as needed, further reducing daily chores and ensuring the unit operates at peak performance.

Tapping into a Booming Canadian Market

Whisker's expansion into Canada is a calculated move that aligns with powerful trends in the nation's pet care industry. The Canadian market for automatic self-cleaning cat litter boxes is on a steep growth trajectory, projected to reach US$91.5 million by 2030 with a compound annual growth rate of 7.4%. This growth is fueled by a cultural shift known as "pet humanization," where pets are viewed as integral family members deserving of advanced care.

Canadian pet owners are increasingly investing in products that offer health benefits and convenience. The market segment for hybrid devices that both clean and monitor pet health is forecast to grow at an explosive 19.4% CAGR through 2030. Whisker’s new lineup, particularly the Litter-Robot 5 with its WasteID™ and detailed app insights, directly caters to this demand. The ability to track a cat's weight and waste patterns provides a proactive health monitoring tool, empowering owners to spot potential issues like urinary tract infections or kidney problems early.

Furthermore, increasing urbanization in Canada means more people live in apartments and condos, making odor control and space efficiency paramount. Enclosed, automated systems like the Litter-Robot are gaining popularity, with such models already accounting for 45-55% of new purchases in dense urban areas. The introduction of the smaller Litter-Robot EVO is a direct response to this demographic shift, offering a solution that fits more seamlessly into compact living spaces without sacrificing core functionality.

The Premium Price in a Competitive Field

With price tags of $1,199 CAD for the Litter-Robot 5 and $899 CAD for the EVO, Whisker is cementing its position at the premium end of the market. This pricing places it significantly above many competitors, such as PetSafe and PETKIT, whose automated solutions often fall in the $300 to $600 USD range. The company is betting that advanced technology and superior health-monitoring capabilities will justify the investment for discerning Canadian consumers.

The Litter-Robot brand has long been considered a category leader, with its previous model, the Litter-Robot 4, setting a high bar for performance and reliability. However, its premium cost has also been a barrier for some. Online discussions among Canadian cat owners have revealed a demand for more affordable alternatives, making the launch of the lower-priced Litter-Robot EVO a particularly astute strategic decision.

By offering a two-tiered product line, Whisker can now address different segments of the market. The Litter-Robot 5 targets tech-savvy, multi-cat households willing to pay a premium for the most advanced health tracking and convenience features available. Meanwhile, the Litter-Robot EVO appeals to a new customer base—first-time buyers, single-cat owners, or those in smaller homes—who desire the core benefits of an automated litter box at a more accessible, albeit still premium, price point. This dual approach allows the company to defend its high-end leadership while simultaneously expanding its market share.

A Strategic First Step in Global Expansion

This Canadian launch is more than just a product release; it represents a pivotal moment in Whisker's global strategy. While the company has sold over two million robots worldwide, its revenue for new product generations has been heavily concentrated in the United States. The expansion into Canada is the first time its newest and most sophisticated technology is being launched internationally from the outset.

Canada serves as an ideal initial market for this global push. It shares cultural similarities with the U.S. market, possesses a strong and growing e-commerce sector—which accounts for 30-40% of litter box sales—and has a population of pet owners who are highly receptive to premium, technology-driven solutions. Success in the Canadian market could provide a valuable blueprint for future expansions into Europe and other regions.

By bringing its full ecosystem of connected cat care products north of the border, Whisker is not just selling a convenience item. It is promoting a comprehensive system for pet wellness management. This strategic entry into a new, receptive market signals the company's ambition to not only maintain its leadership position but to actively shape the future of pet care on a global scale, one connected litter box at a time.