Wellness Retreat Expands to Las Vegas, Betting on Holistic Services & Experiential Tourism

LAS VEGAS, NV – November 19, 2025

Hights Wellness Retreat, formerly known as Massage Heights, is setting its sights on the Las Vegas entertainment market with its first location within the UnCommons development. Slated to open in Spring 2026, the new retreat signifies a strategic expansion beyond traditional massage, offering a wider range of holistic wellness services, including cryotherapy, lymphatic drainage, and red light therapy. The venture, spearheaded by franchisees Eshelle and James Manion, represents a bet on the evolving preferences of tourists and locals alike, seeking experiences that prioritize well-being.

Riding the Wellness Wave in a Competitive Landscape

The arrival of Heights Wellness Retreat comes at a pivotal moment for the wellness industry. The global wellness economy has surged, reaching $6.3 trillion in 2023 and projected to hit $9 trillion by 2028. This growth is fueled by an increasing consumer focus on preventative care, holistic well-being, and self-optimization. Las Vegas, traditionally known for its gaming and nightlife, is now witnessing a growing demand for wellness offerings. While the city experienced a downturn in tourism during the first quarter of the 2025-26 fiscal year, analysts anticipate a rebound, driven by a renewed emphasis on experiences that cater to the mind and body.

However, the Las Vegas wellness market is becoming increasingly competitive. Existing players include numerous independent massage and spa businesses, as well as franchises offering similar holistic services. The UnCommons development itself is likely to attract additional health and wellness tenants, intensifying the rivalry. Heights Wellness Retreat aims to differentiate itself through its comprehensive range of services, upscale environment, and membership-based model, designed to foster long-term customer relationships. According to one industry insider, “The key to success in this market isn’t just offering services; it’s creating an experience that resonates with customers and keeps them coming back.”

From Massage to Holistic Wellness: A Franchise Evolution

The transition from Massage Heights to Heights Wellness Retreat reflects a broader industry trend: the evolution of wellness businesses beyond traditional services. The company has invested in expanding its service offerings and training its staff to deliver a more comprehensive wellness experience. This strategic shift is driven by the changing needs and preferences of consumers, who are increasingly seeking integrated solutions that address multiple aspects of their well-being. The franchise model provides a proven system for delivering these services, while also allowing local franchisees to adapt to the specific needs of their communities.

“The biggest challenge for any franchise is staying relevant and adapting to changing market conditions,” explains a franchise consultant. “Heights Wellness Retreat appears to be taking the right steps by expanding its service offerings and focusing on the customer experience.” The company’s financial performance suggests that this strategy is paying off. Heights Wellness Retreat has reported strong revenue growth and a growing membership base.

Local Entrepreneurs Invest in a Growing Market

Eshelle and James Manion, the franchisees behind the Las Vegas location, bring a wealth of experience to the venture. Eshelle’s background in healthcare marketing and James’s financial expertise are expected to be valuable assets. They are motivated by a personal connection to the wellness industry, stemming from a family member’s positive experience with massage therapy. “We believe that wellness is essential for overall health and well-being,” says Eshelle. “We are excited to bring these services to the Las Vegas community.”

The Manions also emphasize their commitment to creating a community-focused wellness experience. They plan to actively engage with local organizations and offer wellness workshops and events. Their son is slated to contribute by managing the retreat’s social media presence and IT operations, ensuring a seamless integration of technology and customer service. “We want to create a welcoming and supportive environment where people can prioritize their well-being,” says James. While the Las Vegas market is competitive, the Manions are confident that their dedication to customer service and community engagement will set them apart. They are planning for a second location within the next three years, demonstrating their long-term commitment to the Las Vegas market.

The franchise currently has over 115 locations across North America. Despite some complaints regarding membership fees on the Better Business Bureau, the company’s financial health and comprehensive franchisee support system continue to attract new investors. The expansion into Las Vegas signifies a confident step toward solidifying its position in the rapidly growing wellness industry.