A New Dimension: INCERGO Bets Big on Glasses-Free 3D at CES 2026

LUXEMBOURG and FREMONT, CA – January 02, 2026 – The ghost of 3D television, a once-hyped technology that faded from the market, looms large over the consumer electronics industry. Yet, a new effort is underway to resurrect the dream of immersive, three-dimensional visuals, this time without the cumbersome glasses. As the tech world descends upon Las Vegas for the Consumer Electronics Show (CES), Visual Semiconductor Inc. (VSI), backed by its new parent company INCERGO S.A., is preparing to showcase what it calls a "visual revolution": GF3D™ Glasses–Free 3D displays.

The announcement comes as Luxembourg-based holding company INCERGO S.A. continues to integrate VSI following an acquisition completed in June 2025. This strategic merger, valued at up to EUR 53 million, represents a significant pivot for INCERGO, a firm traditionally focused on acquiring franchise businesses, now making a high-stakes entry into the deep-tech sector. With the issuance of shares to support the transaction, the companies are moving forward with a unified front, positioning their CES debut as the official launch of a new era in visual entertainment.

The Promise of a Glasses-Free Future

At the heart of the company's ambitious push is GF3D™ technology. According to Visual Semiconductor, this platform enables immersive 3D experiences on standard display devices without requiring glasses, goggles, or the privacy-invading eye-tracking cameras used by some competing systems. The company claims its technology operates at the display level, powered by proprietary 3D ASIC chips, to convert standard 2D content into rich 3D in real-time.

To prove its concept, VSI will offer live demonstrations at its CES booth, showcasing the technology's scalability across two vastly different consumer products. The first is a 65-inch 8K home display, designed to bring immersive depth to movies, sports, and gaming in a living-room environment. The second is a 6.58-inch smartphone display, applying the same principles to mobile content like social media, maps, and games. This two-pronged demonstration aims to illustrate a key strategic goal: integrating 3D seamlessly into the devices consumers use every day.

Visual Semiconductor is making no small claims, boldly stating that the era of "flat 2D displays has ended" and that GF3D™ represents a transition as significant as the industry's shift from black–and–white to color. By promising a continuous 140-degree viewing angle, the technology also seeks to enable a shared 3D experience for multiple viewers, a critical feature for household adoption.

Overcoming the Specter of 3D's Past

Any attempt to reintroduce 3D to the mainstream market must confront the well-documented failure of 3D TVs less than a decade ago. That effort collapsed under the weight of several key barriers to adoption: the requirement for expensive and uncomfortable active-shutter glasses, a severe lack of native 3D content, and a suboptimal viewing experience plagued by narrow viewing angles, reduced brightness, and reports of eye strain and headaches.

Visual Semiconductor's strategy appears engineered to address these historical pain points directly. The elimination of glasses is its most prominent selling point. The real-time 2D-to-3D conversion feature is a direct answer to the content problem, theoretically unlocking a vast library of existing media for immersive viewing. Furthermore, the claimed wide viewing angle could finally make 3D a viable social, rather than solitary, experience.

However, significant questions remain that can only be answered by independent, hands-on evaluation at CES. The quality of the real-time content conversion will be paramount; any noticeable artifacts, lag, or loss in resolution could undermine the experience. The cost premium for GF3D™-enabled devices will also be a decisive factor in a market where consumers have become accustomed to razor-thin margins on high-quality 4K and 8K 2D displays. Finally, the long-term comfort of viewing this new form of 3D, even without glasses, will be under intense scrutiny.

INCERGO's Strategic Pivot into Deep Tech

The move is a defining one for INCERGO S.A. Listed on the Vienna Stock Exchange, the holding company has built its reputation on an "agglomeration" model, acquiring and integrating smaller franchise businesses. Its acquisition of a pre-commercialization technology firm like Visual Semiconductor marks a bold diversification and a significant bet on a high-risk, high-reward venture.

For VSI, the merger provides the capital and corporate structure necessary to move from research and development to large-scale commercialization. The company's leadership has previously stated that the partnership with INCERGO is a "crucial milestone" to begin fulfilling purchase orders and scaling production. By bringing VSI founder Mathu Rajan onto its Board of Directors, INCERGO is signaling a commitment to integrating VSI's technical expertise at the highest level of its corporate strategy.

This strategic alignment positions the CES showcase not just as a product launch, but as a validation of INCERGO's investment thesis. The company is wagering that VSI's technology is the key to unlocking a massive market, citing over 200 million television units sold annually worldwide, not to mention billions of other compatible devices.

Navigating a Crowded Immersive Landscape

Visual Semiconductor is not entering an empty arena. The broader market for immersive experiences is currently dominated by head-mounted AR and VR systems from giants like Meta and Apple. While these devices offer deeply compelling 3D environments, they remain niche products that isolate the user from their surroundings. GF3D™ is positioned as a direct alternative, aiming to make 3D a more casual, accessible, and shared experience integrated into familiar form factors.

At the same time, the conventional display market continues its own relentless pace of innovation, with technologies like MicroLED and QD-OLED setting ever-higher benchmarks for brightness, color, and contrast in 2D. To capture consumer interest, GF3D™ will need to offer a "wow" factor that is not just a novelty but a genuine enhancement to the viewing experience, without compromising the pristine image quality that consumers have come to expect. The industry will be watching closely as the doors open in Las Vegas to see if this new vision for 3D can finally bring the technology into the mainstream.