- 330,000 welding professional deficit projected in the U.S. by 2028 (AWS)
- 90% reduction in programming time claimed for NovPlan™ software
- Real-time adaptive control enabling robots to handle part variability
Experts would likely conclude that Novarc's 'Physical AI' represents a significant advancement in industrial automation, addressing critical labor shortages by making robotic welding systems more adaptable and intelligent.
Welding's AI Revolution: How 'Physical AI' Aims to Solve a Global Labor Crisis
CHICAGO, IL – June 22, 2026 – On the bustling floor of Automate 2026, amid the hum of advanced machinery, a Vancouver-based company is demonstrating what it calls the next step in industrial evolution. Novarc Technologies today unveiled NovAI™ Autonomy, a solution that endows welding robots with machine vision and real-time adaptive control. It’s a move that aims not just to build better products, but to address a profound and escalating crisis threatening the very foundation of global manufacturing: a critical shortage of human skill.
This isn't merely about faster robots. It's about smarter ones. By integrating its technology with industry giants like ABB and Yaskawa, Novarc is betting that “Physical AI”—artificial intelligence that grants robots perception and cognition—can bridge a gap that decades of conventional automation have failed to close.
The Human Cost of an Industrial Deficit
The story of modern manufacturing is a paradox. While demand for everything from data centers to new energy infrastructure is surging, the human talent required to build it is vanishing. The American Welding Society (AWS) projects a staggering deficit of over 330,000 welding professionals in the U.S. by 2028. The problem is global, with Europe facing a similar shortfall. The core issue is demographic: the average welder is 55 years old, and for every five skilled workers retiring, only one is entering the trade.
This isn’t just a statistic; it’s a bottleneck choking economic growth and national ambitions for reindustrialization. “Reindustrialization and reshoring can't happen at scale without a step-change in fabrication capacity,” said Soroush Karimzadeh, CEO and co-founder of Novarc Technologies. “Shipbuilding, data centers, energy infrastructure and heavy equipment are all faced with the same challenges: an ominous shortage of skilled welders, too few robot programmers, and too much part variability for conventional automation to handle.”
Traditional robotic welders, the workhorses of mass production, thrive on perfect repetition. But in the real world of fabrication, parts are rarely perfect. Minor variations in fit-up, gaps between components, or inconsistencies from one piece to the next can lead to flawed welds, costly rework, and wasted materials. This is where the artistry and adaptive skill of a human welder have remained irreplaceable—until now.
Enter 'Physical AI': A New Brain for the Factory Floor
Novarc’s answer to these challenges is a suite of interconnected technologies designed to make robots less like programmed automatons and more like experienced craftspeople. The company’s showcase at Automate 2026 marks its evolution from a specialist in pipe welding to a provider of a broad AI-powered platform for the entire fabrication industry.
The centerpiece is NovAI™ Autonomy. This system uses machine vision to see and analyze a weld joint before the arc ever strikes. It can detect gaps, misalignments, and other imperfections, then autonomously adjust the robot’s path and welding parameters in real time. It’s a crucial leap from automation that follows instructions to intelligence that makes decisions. According to one industry analyst, “What we’re seeing is a move from 'dumb' robots that need perfect conditions to 'sentient' systems that adapt to the messy reality of the shop floor. This is what makes automation viable for the high-mix, complex jobs that define modern manufacturing.”
Supporting this is NovHub™, an enterprise platform that captures and analyzes weld data from across a factory. It provides a centralized dashboard for monitoring quality, tracking productivity, and tracing parts—transforming raw data into actionable intelligence. Rounding out the suite is NovPlan™, an offline programming software that automates the generation of robot programs directly from 3D CAD models. By drastically simplifying this complex task, Novarc claims it can reduce programming time by up to 90 percent, directly addressing the scarcity of specialized robot programmers.
“We built NovAI to adapt and respond to these roadblocks,” Karimzadeh explained. “It retrofits onto the robotic cells manufacturers already own, adding real-time vision, adaptive control, and welding intelligence, so manufacturers get more out of the assets they have.”
An Ecosystem of Innovation: Partnerships Forging the Future
Technology, no matter how advanced, exists in a vacuum without adoption. Novarc’s most significant strategic advantage may be its deep integration with the titans of the robotics industry. The announcement includes expanded partnerships with ABB and Yaskawa, two of the world’s largest robot manufacturers, as well as welding equipment leader Miller.
At the Automate show, NovAI Autonomy is being demonstrated on both an ABB IRC5 robot and a Yaskawa YRC1000 robot. “We look forward to partnering with Novarc to implement their AI-Powered Adaptive Welding on our extensive suite of ABB robots,” said Joshua Williamson, Global Product Manager at ABB. He noted that Novarc’s intelligence translates into “significant benefits to our customers by reducing over welding, costly grinding and scrap.”
Similarly, a new Memorandum of Understanding with Yaskawa aims to accelerate the adoption of these vision-enabled welding cells. “Through this partnership, we are proud to deepen our engagement with Novarc,” stated Doug Burnside, Executive Vice President at Yaskawa America, Inc., highlighting the value for customers in industries from structural steel to modular construction.
This ecosystem approach extends to the tools welders use every day. In a collaboration with Miller, Novarc’s technology now powers the Copilot Builder with Blue iQ system, designed to handle challenging welds where consistency is difficult to achieve. “Fabricators have told us for years that their parts vary too much, skilled labor is too hard to find, and traditional welding automation just isn’t built for some of the work they do,” said Sam Harvey, Business Unit Director at Miller Welding Automation. “In partnership with Novarc, we’ve made the Copilot Builder...to solve these pain points head-on.”
These alliances do more than just open up sales channels; they serve as a powerful validation of Novarc’s technology, embedding its AI brain into the trusted mechanical bodies of established industry leaders.
Beyond the Hype: The Tangible Impact on Reshoring and Resilience
The ultimate promise of Novarc’s Physical AI extends far beyond a single factory floor. By making automation more flexible, intelligent, and accessible, it provides a critical tool for the broader movement toward reshoring and strengthening domestic supply chains. For decades, complex, low-volume fabrication was often outsourced because it was too difficult and expensive to automate. Intelligent systems that can adapt to part-to-part variation without reprogramming could change that economic calculus.
By empowering a smaller workforce to achieve greater output and higher quality, this technology allows manufacturers to become more competitive and resilient. It enables them to say “yes” to more complex projects and insource work that was previously sent overseas. The system doesn’t just replace a missing welder; it elevates the nature of the work, shifting human focus from repetitive labor to higher-value tasks like quality oversight, system management, and process innovation.
As live demonstrations run every thirty minutes in Chicago, showing a robotic arm seamlessly adjusting its path to fill an uneven gap, the implications are clear. This is more than a technical showcase; it’s a glimpse into a future where industrial capacity is no longer limited by a demographic crisis, but empowered by intelligent systems that work alongside their human counterparts to build the world of tomorrow.
