Webull and Level2 Unleash No-Code Automated Trading for Retail Investors

By Daniel Howard

NEW YORK, NY – January 13, 2026 – Online investment platform Webull (NASDAQ: BULL) today announced a major partnership with technology firm Level2, integrating a sophisticated yet user-friendly automated trading toolkit directly into its platform. The move aims to equip millions of retail investors with capabilities traditionally reserved for institutional players, allowing them to design, test, and deploy algorithmic trading strategies without writing a single line of code.

This integration embeds Level2’s visual strategy builder into the Webull ecosystem, addressing what many see as a critical gap in the market. While retail traders have grown increasingly sophisticated, access to powerful automation has remained largely behind technical or financial walls. This partnership seeks to tear those walls down.

"Our mission at Level2 is to make advanced trading automation accessible to every trader," said Andrew Grevett, Co-founder & CEO of Level2, in the official announcement. "Partnering with Webull brings this vision to life, enabling retail traders to automate strategies and enhance their trading experience."

For Webull, a platform known for its advanced charting and data tools catering to active traders, this move represents a significant step in democratizing the execution side of trading. Carlos Questell, Webull's Head of Strategic Partnerships and Business Development, stated, "Bringing professional-level automation to our traders furthers Webull's mission to democratize access to trading. Through our partnership with Level2, traders can test and run automated strategies with ease, and approach the market with greater certainty."

The Democratization of Algorithmic Trading

The core of the new offering is Level2’s intuitive, drag-and-drop interface. Users can visually construct complex trading rules based on technical indicators. For example, a trader could build a strategy to automatically purchase a stock when its Relative Strength Index (RSI) falls below 30 and its 50-day exponential moving average (EMA) crosses above the 200-day EMA. This process, which would typically require proficiency in a programming language like Python, can now be accomplished in minutes.

Crucially, the platform includes a real-time backtesting feature. This allows users to test their newly created algorithms against historical market data, providing immediate feedback on potential performance before any real capital is risked. This educational component is designed to build user confidence, reduce costly early mistakes, and encourage a more disciplined, data-driven approach to trading.

The integration promises a seamless workflow, from analysis to execution. A trader can identify a potential pattern on Webull’s charts, immediately translate that observation into an automated rule set using the Level2 interface, and deploy it to trade directly on their Webull account. This all-in-one environment eliminates the need for third-party applications or complex API setups, keeping traders focused and engaged within a single ecosystem.

A Competitive Edge in a Crowded Market

This partnership is a calculated strategic move by Webull in the fiercely competitive online brokerage landscape. While competitors offer varying degrees of automation, Level2’s no-code, fully integrated solution provides a distinct advantage. For instance, platforms like TradeStation offer their proprietary EasyLanguage for strategy building, which is simpler than mainstream coding but still involves a learning curve. Other popular apps like Robinhood have historically lacked native, user-accessible automation tools, creating an opening for more advanced platforms.

Level2, founded in 2022 and backed by the prestigious Techstars accelerator, is not new to such integrations. The company has a proven track record, having previously announced partnerships with brokerage firms like Lightspeed and Leverate to embed its technology. This experience suggests a robust and tested platform ready for deployment to Webull’s massive user base of over 25 million registered accounts.

The collaboration also features a unique social component: community-powered insights. Webull users will be able to share and discover top-performing strategies created by their peers. This fosters a collaborative ecosystem where traders can learn from one another, accelerating the adoption of more sophisticated techniques and leveraging the collective intelligence of the community.

Opportunities and Inherent Risks

While the promise of bringing institutional-grade tools to the masses is compelling, the rise of retail algorithmic trading is not without its risks and regulatory scrutiny. Automated systems, by nature, are susceptible to technical glitches, connectivity issues, and algorithm errors. A poorly designed strategy or one that is “over-optimized” to past data can perform unexpectedly in live, volatile markets, potentially leading to significant losses.

Regulators are paying close attention. Both the Securities and Exchange Commission (SEC) and the Financial Industry Regulatory Authority (FINRA) have established rules governing algorithmic trading to ensure market integrity and investor protection. FINRA requires firms to maintain robust supervision of algorithmic strategies and even mandates the registration of individuals responsible for their design. This regulatory framework underscores the importance of risk management, transparency, and thorough testing—principles that the backtesting feature in the Webull-Level2 integration directly supports.

The global regulatory trend reflects these concerns. In India, for example, the Securities and Exchange Board of India (SEBI) recently implemented a new framework for retail algo trading, requiring broker supervision and exchange approval for algorithms. For Webull and Level2, ensuring their tools promote responsible trading and comply with this evolving regulatory environment will be paramount to their long-term success and the protection of their users.

Webull's Strategic Play for the Future

This partnership is a clear extension of Webull’s established strategy of catering to a more advanced segment of the retail market. By consistently adding sophisticated features—from its advanced charts to the 2025 launch of its Vega AI for market intelligence—Webull has carved out a niche for active, data-hungry traders. The Level2 integration is the logical next step, evolving the platform from a tool for analysis to a powerhouse for automated execution.

By collaborating with an industry leader like Level2, Webull accelerates its innovation cycle, bringing a best-in-class solution to its users faster than developing it in-house. This move not only enhances its value proposition for its U.S. user base, where the feature is initially launching, but also strengthens its competitive posture as it continues its global expansion.

The collaboration ultimately signals a broader industry shift. The line between retail and institutional trading continues to blur as technology democratizes access to information and powerful tools. By placing a no-code algorithmic strategy builder at the fingertips of millions, Webull and Level2 are not just launching a new feature; they are actively shaping the future of what it means to be an individual investor.