Goldflower Links Growth to Social Good with New Florida Dispensary

FORT PIERCE, Fla. – January 13, 2026 – Goldflower Cannabis, a fast-emerging player in Florida's crowded medical cannabis market, is set to plant its flag on the Treasure Coast with the grand opening of its Fort Pierce dispensary on Saturday, January 31. The event marks not only the company's 11th retail location but also the launch of a product with a purpose: The Freedom Roll, a pre-roll whose entire revenue will be donated to cannabis-related social justice and veteran support causes.

The move signals a dual strategy for the Florida-based company: aggressive statewide expansion coupled with a deep-seated commitment to community impact, setting it apart in an industry often criticized for prioritizing profit over people.

A Strategic Stake in a Competitive Market

Goldflower's arrival in Fort Pierce is a calculated step in a broader campaign to solidify its presence across Florida. As a vertically integrated company founded in 2023, it controls its supply chain from cultivation to retail, operating out of 300,000 square feet of manufacturing and growing space, including a specialized greenhouse in Mount Dora and a 30,000-square-foot facility in Bradenton dedicated to "comparable to organic" flower.

This expansion places Goldflower in direct competition within the largest medical cannabis market in the United States, which boasted over 923,000 registered patients by late 2025 and generated approximately $2.4 billion in sales in 2024. The market is dominated by large multi-state operators (MSOs) like Trulieve, which operates over 160 locations. However, Goldflower has carved out a significant niche as a "home-grown" alternative. Industry data from 2024 shows the company punching above its weight, ranking in the top four for average weekly flower sales per location and in the top seven for oil dispensation.

The Fort Pierce store is just the beginning of its 2026 push. The company has already announced plans for additional dispensaries in Cape Coral, Summerfield (The Villages), Tallahassee, and Gainesville within the first quarter of the year. This rapid growth aligns with an ambitious goal of operating 25 stores by the end of 2026, a significant increase from its current footprint.

Beyond Profit: The Freedom Roll's Social Mission

Coinciding with the grand opening is the exclusive debut of The Freedom Roll, a product that encapsulates the company's social ethos. Goldflower has pledged that all revenue from the sale of these pre-rolls will be donated to two non-profit organizations: Freedom Grow and the Weed for Warriors Project.

Freedom Grow is dedicated to supporting individuals currently incarcerated for non-violent, cannabis-related offenses. The organization provides financial assistance for commissary needs, facilitates communication with family, and advocates for the release and record expungement of those disproportionately affected by the decades-long "War on Drugs."

The Weed for Warriors Project focuses on a different, yet equally vulnerable, population. It advocates for and helps veterans gain safe and legal access to medical cannabis as an alternative treatment for conditions like PTSD, chronic pain, and opioid dependency, which are prevalent in the veteran community.

This initiative positions Goldflower at the forefront of the growing corporate social responsibility movement within the cannabis industry. As states move from medical to adult-use markets—a transition Florida voters may decide on in the near future—the conversation has increasingly turned to restorative justice and social equity. By tying a commercial product directly to these causes, Goldflower is making a tangible statement.

"The opening of our Fort Pierce dispensary represents a meaningful step in Goldflower's continued growth across Florida and establishes our presence on the Treasure Coast," said Angelo Lombardi, President of Goldflower Cannabis, in the company's press release. "Launching The Freedom Roll alongside this celebration reflects who we are as a company—committed not only to delivering exceptional medical cannabis experiences, but also to using our platform to drive meaningful impact within the communities we serve."

The Patient-First Philosophy

While its expansion and social mission draw headlines, Goldflower's core brand identity is built on a "patient-first" promise of purity, education, and service. This claim appears to be substantiated by its customers. The company's dispensaries consistently earn high praise, with its Ocala location holding a 5-star rating from over 1,500 Google reviews, and its Bonita Springs and Lakeland stores boasting similar top-tier ratings.

This reputation is cultivated through a curated retail experience described by company leadership as "luxury" and a focus on patient education, with in-store "Meet the Grower and Meet the Maker" events. The product lineup is diverse, featuring in-house brands like Ideal Cannabis and Space Coast alongside exclusive partnerships with cultural icons such as Ricky Williams, Rohan Marley's Lion Order, and Method Man. These collaborations aim to bring authenticity and a wider cultural appeal to its medical patient base.

As a relatively new company undergoing rapid expansion, maintaining this high level of quality and service across all locations presents a significant operational challenge. Online forums for Florida's medical cannabis patients reflect this, with discussions indicating strong brand loyalty alongside occasional reports of product inconsistencies—a common growing pain for companies scaling up quickly.

The Fort Pierce opening at 2620 South US Highway 1 will be the first opportunity for Treasure Coast patients to experience Goldflower's model firsthand. The combination of a strong community-focused mission and a proven track record of positive patient experiences suggests the company is well-positioned to make a significant impact as it continues its ambitious journey across the Sunshine State.