V&V Supremo Taps Wisconsin for Major Expansion Amid Mexican Food Boom

JEFFERSON, WI – December 17, 2025 – V&V Supremo® Foods, the nation's oldest family-owned producer of authentic Mexican cheeses, cremas, and chorizo, has announced a significant expansion into the heart of America's Dairyland with the acquisition of 39 acres in Jefferson, Wisconsin. The move paves the way for a new, world-class production facility designed to meet the soaring nationwide demand for its products and represents a major economic investment in the region.

This strategic development marks a pivotal new chapter for the Chicago-based company, which has been a staple of authentic Mexican cuisine for over six decades. The planned facility is poised to dramatically increase production capacity, create new jobs, and solidify the company’s position as a leader in one of the fastest-growing sectors of the U.S. food market.

A New Economic Engine for Jefferson

The selection of Jefferson, a community strategically located between the major metropolitan hubs of Madison and Milwaukee, was a deliberate choice. The site offers critical access to major transportation corridors, which will enhance V&V Supremo's ability to serve its expanding network of retail and foodservice partners across the country. Company leadership lauded the location and its community as an ideal fit for their next phase of growth.

"Jefferson is the perfect place for our next chapter," said Philip Villaseñor, Chief Integrator for V&V Supremo® Foods. This sentiment underscores the company's long-term vision for the site, which is expected to become a cornerstone of its future operations.

The project is anticipated to deliver a substantial economic boost to Jefferson and the surrounding counties. While specific figures on job creation and total investment have not yet been released, V&V Supremo® has publicly committed to fostering a strong, collaborative relationship with local and state partners. These partnerships will focus on creating robust workforce development and training programs, as well as building a network of regional suppliers. This approach aims to integrate the new facility deeply into the local economy, ensuring its impact is both positive and sustainable.

Riding the Wave of America's Appetite for Authenticity

This expansion is not happening in a vacuum; it is a direct and strategic response to a powerful trend in American dining. The market for authentic Mexican food is experiencing explosive growth, with industry reports projecting the global market to surge from approximately $20 billion in 2024 to over $35 billion by 2032. This growth is fueled by a consumer base that increasingly craves bold, authentic flavors, fresh ingredients, and convenient meal solutions.

Demographic shifts, including a growing Hispanic population, and the mainstreaming of Mexican cuisine have transformed it from a niche ethnic food into a dominant force in the U.S. restaurant and grocery landscape. V&V Supremo®, with its reputation for quality and authenticity, is perfectly positioned to capitalize on this trend. The company's products, from its award-winning Chihuahua® Brand Quesadilla Cheese to its signature pork and chicken chorizos, are mainstays for consumers seeking to recreate traditional Mexican meals at home.

The new Jefferson facility will provide the necessary scale to bring these beloved products to more families across America, satisfying a market that shows no signs of slowing down.

A Legacy of Growth and Tradition

Founded in 1964 by Mexican immigrants Gilberto Villaseñor Sr. and Ignacio Villaseñor, V&V Supremo® began with a simple mission: to produce fresh, authentic Queso Fresco for the growing Mexican community in Chicago. From these humble beginnings, the company has evolved into a national powerhouse while remaining fiercely dedicated to its family-owned roots and traditional production methods.

Now guided by the second generation of the Villaseñor family, the company has skillfully balanced heritage with forward-thinking business practices. This expansion into Jefferson is the latest in a series of strategic growth initiatives. In 2022, the company expanded its Wisconsin footprint by acquiring Mill Creek Cheese, an Arena-based factory, to increase its cheese production capabilities. More recently, the 2024 launch of a new chicken chorizo product demonstrated its ongoing commitment to innovation and responding to diverse consumer preferences.

This history of measured, strategic growth highlights a company that is not just expanding, but is building upon a solid foundation of quality and market understanding that has been cultivated for over 60 years.

Blending Heritage with a Sustainable Future

The planned Jefferson facility is envisioned as more than just a production plant; it represents the fusion of tradition and innovation. V&V Supremo® has stated the facility will be designed with "state-of-the-art manufacturing technology and sustainable practices." While specific details on these green initiatives are forthcoming, the commitment signals an intent to grow responsibly and build a facility equipped for the challenges of the 21st century.

This forward-looking mindset is consistent with the company's recent cultural milestones. V&V Supremo® earned a Great Place to Work-Certified™ designation in February 2025 and previously established a corporate "ETHICS Line," both of which reflect a modern approach to corporate responsibility and employee well-being. This holistic vision for the business suggests the new plant will be a place where advanced technology and sustainable operations work in harmony with the company’s long-standing cultural values.

"This expansion reflects our confidence in the future and commitment to serving our consumers, retail, foodservice and industrial partners, and strengthening our ties with the communities where we operate," stated Gilberto Villaseñor II, the company's Chief Visionary Officer. As construction plans take shape, this major investment in Wisconsin stands as a powerful testament to the enduring appeal of authentic food and the strategic foresight of a family business poised for its next generation of success.