VSiN Bets on Free TV, Launching 'Best Bets' FAST Channel for the Masses

LAS VEGAS, NV – June 16, 2026 – VSiN, The Sports Betting Network, today made a significant play to expand its kingdom, launching a new 24/7 channel, Best Bets TV. The move plants the network’s flag firmly in the booming territory of Free Ad-Supported TV (FAST), a strategic pivot designed to deliver its award-winning sports betting content to millions of new viewers without a subscription fee.

Leveraging a deep well of existing content from its podcasts and live shows, the new channel curates actionable betting intelligence into a continuous stream. For VSiN, this isn't just about finding a new home for its content; it's about fundamentally expanding the audience for sophisticated sports wagering analysis. The network, which was reacquired by the Musburger family from DraftKings in 2024 with a stated goal of expanding distribution, is now executing that vision on a massive scale.

“With the launch of Best Bets TV, we have an incredible opportunity to introduce VSiN content to millions of new viewers, while leveraging some of the content we’re already creating,” said Miles Gwyn, chief operating officer at VSiN. “We expect to continue this rapid expansion to make sports betting information accessible to every fan.”

Riding the FAST Wave in Sports Media

VSiN’s entry into the FAST market is a calculated move, not a speculative bet. The FAST ecosystem is experiencing explosive growth, and sports content is its primary fuel. Industry reports show that global viewership for sports-themed FAST services skyrocketed by 150% over the past year, far outpacing the 40% growth seen across all other content genres. The number of FAST sports channels has more than doubled since mid-2024, now standing at over 220 globally, making it the second-largest category available to viewers.

This channel launch allows VSiN to tap directly into this migration of eyeballs. By offering its content for free, the network can capture price-conscious cord-cutters and a younger generation of “cord-nevers” who are accustomed to ad-supported streaming. While competitors like the NFL and MLB have their own FAST channels focused on highlights and legacy content, VSiN’s laser focus on actionable betting analysis provides a distinct value proposition in a crowded field. It’s a strategy to not only reach a broader audience but to educate them, potentially expanding the very market for legal sports wagering.

This initiative follows a series of expansionary moves for the network, including the opening of a new broadcast studio at The Mint Gaming Hall in Kentucky in 2025, which complements its flagship studio inside the Circa Resort & Casino sportsbook in Las Vegas. The company is building an infrastructure to generate more content than ever, and Best Bets TV provides an efficient, scalable pipeline to distribute it.

The Tech Stack Fueling the Content Engine

A core red flag for any 24/7 content operation is the cost and complexity of production. VSiN is mitigating this risk by building its new channel on a sophisticated and highly automated technology stack. Rather than producing 24 hours of new content daily, the network is expertly repurposing its vast output of live shows and podcasts into a dynamic, constantly refreshed feed.

At the heart of this operation is a partnership with TVU Networks, whose AI-powered clipping technology allows VSiN to generate over 150 new video segments each day. The system uses AI to ingest, index, and clip content in real-time, automatically identifying key moments, transcribing audio, and allowing producers to rapidly package the most timely insights. This automated efficiency is what makes a 24/7 betting channel, where information has a short shelf life, viable.

Once clipped, the content is organized through a robust management platform from Zype, which uses rich metadata to categorize every segment. This deep level of organization is critical for the final step, executed in collaboration with Amagi. Using the metadata, Amagi’s technology dynamically assembles the clips into shows, prioritizing the most recent and relevant information. This “first-of-its-kind system,” as the company describes it, ensures that a viewer tuning in at any time receives up-to-the-minute analysis, not stale takes from yesterday’s games.

A Network of Strategic Alliances

Distribution is the final piece of the puzzle, and VSiN has assembled a multi-pronged alliance to maximize its reach. The full 24/7 Best Bets TV channel will stream exclusively on the OrkaTV platform, a rising player in the FAST space that is building a dedicated hub for niche content categories.

“VSiN programming for Best Bets TV is a unique offering in FAST, with specially curated clips and three hours of live programming each weekday,” said Mike Woods, Founder and CEO of OrkaTV, signaling that the partnership is central to his platform's strategy to attract dedicated sports fans.

Beyond the exclusive 24/7 feed, VSiN is hedging its bets through syndication. Select content from Best Bets TV will air on Anthem’s Game+, a channel available across North America on major cable and satellite systems, and Marquee Sports Network, the home of the Chicago Cubs, which is available on services like Hulu + Live TV and FuboTV. These partnerships provide crucial access to linear and quasi-linear audiences, ensuring VSiN’s content finds viewers wherever they are, from dedicated streaming apps to traditional channel guides.

Democratizing Data for the Modern Bettor

Ultimately, the launch of Best Bets TV represents a significant step in the democratization of sports betting information. For years, the most valuable analysis was locked behind paywalls, accessible only to serious bettors willing to pay for an edge. By moving to an ad-supported model, VSiN is making its expert commentary and data-driven insights available to the entire spectrum of fans, from the curious novice to the seasoned sharp.

This shift aligns perfectly with the trajectory of the advertising market, which is increasingly flocking to Connected TV (CTV). With advertisers eager to reach engaged audiences during live and sports-adjacent programming, VSiN is positioning itself to capitalize on a robust and growing revenue stream. The ad-supported model may prove more lucrative in the long run than a subscription model, as it captures a far larger audience and the advertising dollars that follow them.

By lowering the barrier to entry for high-quality information, VSiN is not just expanding its own brand; it is helping to cultivate a more informed and educated generation of sports bettors. This strategic embrace of the FAST model is a clear signal that the future of niche sports media is not just about creating great content, but about making it accessible to everyone.