Vital Farms to Outline Ethical Growth Strategy at ICR Conference

AUSTIN, TX – December 29, 2025 – Vital Farms, the nation's leading brand of pasture-raised eggs, is set to present its unique, ethics-driven business model and strategic outlook to the investment community at the upcoming 28th Annual ICR Conference. The event, a key gathering for consumer-oriented growth companies, will take place in Orlando, Florida, on January 12 and 13, 2026.

The company announced that its top leadership, including President and Chief Executive Officer Russell Diez-Canseco and Chief Financial Officer Thilo Wrede, will represent Vital Farms. Their participation will feature a fireside chat scheduled for the afternoon of January 12, alongside a series of one-on-one meetings with investors over the two-day conference. This appearance provides a significant platform for the company to communicate its narrative of conscious capitalism and sustainable growth to a discerning financial audience.

A Spotlight on Stakeholder Value

For Vital Farms, the ICR Conference is more than a standard investor relations event; it is an opportunity to articulate how its foundational principles translate into long-term financial success. As a Certified B Corporation and a Delaware public benefit corporation, the company operates under a mandate that legally requires it to balance the financial interests of its stockholders with the best interests of a broad group of stakeholders. This group includes its farmers, suppliers, customers, consumers, communities, the environment, and its crew members.

This stakeholder-centric model stands in contrast to the traditional corporate focus on maximizing shareholder value above all else. Investors at the conference will be keen to hear from Mr. Diez-Canseco how this philosophy drives brand loyalty, creates a resilient supply chain, and ultimately builds a more durable and profitable enterprise. The fireside chat, which will be webcast for the public, will likely delve into the specific ways this integrated approach impacts everything from product innovation to market expansion.

Vital Farms’ commitment is codified in its ethical decision-making framework, which prioritizes the humane treatment of farm animals and sustainable agricultural practices. This mission has resonated powerfully with a growing segment of consumers who are increasingly making purchasing decisions based on transparency, animal welfare, and environmental impact, allowing the brand to command a premium position in the market.

From a Single Farm to a National Force

The story of Vital Farms is a compelling case study in scaling a mission-driven business. What began on a single 27-acre pasture in Austin, Texas, in 2007 has blossomed into a national consumer brand with significant market share. The company’s success is built upon a unique partnership model, working with a network of approximately 575 small family farms across the country. This decentralized network not only supports rural economies but also forms the backbone of its capacity to supply fresh, pasture-raised products nationwide.

The company’s distribution footprint is extensive, with its products available in more than 23,500 retail stores. This deep market penetration has made Vital Farms the leading U.S. brand of pasture-raised eggs by retail dollar sales. Beyond its flagship shell eggs, the brand has strategically diversified its portfolio to include pasture-raised butter, hard-boiled eggs, and liquid whole eggs, capturing a larger share of the consumer's grocery basket. Furthermore, its expansion into the foodservice sector, with products featured on menus at hundreds of operators, signals another significant avenue for future growth.

What Investors Will Be Watching

As Vital Farms' leadership takes the stage, investors will be looking for insights into several key areas. A primary focus will be the company's strategy for sustaining its impressive growth trajectory. This includes plans for expanding its network of family farms, enhancing its supply chain to meet rising demand, and continuing to innovate with new products that align with its ethical brand identity.

Financial performance will also be under the microscope. Analysts and portfolio managers will be listening for commentary from CFO Thilo Wrede on managing costs, navigating inflationary pressures, and maintaining healthy margins in a premium category. The company's ability to pass on the higher costs associated with its humane and sustainable practices to consumers without sacrificing volume is a testament to its brand strength, and investors will want to understand the durability of that pricing power.

Ultimately, the conference serves as a critical forum for Vital Farms to prove that its purpose-driven strategy is not just good for the world, but also good for business. The executive team's presentation will be a pivotal moment to reinforce confidence among its stockholders and attract new investors who see the immense value in a company that is consciously building a more ethical and sustainable food system.