Ourbit's $2.2B Campaign: Gamifying Crypto to Capture Market Share

NEW YORK, NY – December 29, 2025

New-generation cryptocurrency exchange Ourbit SuperCEX has concluded its ambitious year-end “Cosmic Wheel” campaign, reporting staggering figures that underscore the fierce competition for user engagement in the digital asset space. The event, which ran from December 3 to December 17, distributed $2.6 million USDT in rewards, attracted nearly 60,000 participants, and generated approximately $2.23 billion in futures trading volume, cementing the effectiveness of large-scale, gamified incentive programs.

The campaign's success highlights a broader industry trend where exchanges are moving beyond simple fee structures to create immersive, multi-faceted experiences designed to attract, engage, and retain a rapidly growing global user base. For Ourbit, the event was not just a marketing blitz but a strategic demonstration of its platform's capabilities and its vision for building a loyal community.

The Gamification Playbook: Spinning Up Billions in Volume

At the heart of the “Cosmic Wheel” campaign was a sophisticated, multi-track structure designed to appeal to a wide spectrum of crypto users, from seasoned derivatives traders to casual newcomers. The main event, a “Futures War” team competition, was the primary driver of the reported $2.23 billion trading volume and featured a prize pool of up to $2 million USDT. Competition was intense, with the top-performing team, “yumiemaxxing,” single-handedly accounting for over $678 million in volume.

Beyond the high-stakes trading battle, Ourbit integrated other engaging elements. A “Card Collection Event,” also known as the “Fortune Draw,” offered a separate $600,000 USDT prize pool and encouraged users to complete daily tasks—such as holding the platform's native $BITCH token or executing trades—to earn chances to win. This task-based mechanism effectively gamified routine platform interactions, turning them into opportunities for reward and driving consistent daily activity. A beginner-friendly prediction game called “Tap Trading” further broadened the campaign's appeal.

“These gamified campaigns are no longer a novelty; they are a core part of the user acquisition playbook for exchanges trying to cut through the noise,” commented one crypto market analyst. “By creating multiple points of entry and reward mechanisms, platforms can engage a much larger and more diverse audience than with a simple trading competition alone. It’s about building habits and a sense of community.”

A Hybrid Exchange's Aggressive Bid for Market Share

Ourbit, which markets itself as a “SuperCEX,” operates on a hybrid model that integrates both centralized (CEX) and decentralized (DEX) functionalities within a single application. This structure aims to bridge the gap between CeFi and DeFi, offering users seamless access to both on-chain and off-chain assets. The platform claims to have rapidly ascended into the global Top 30 exchanges on aggregators like CoinGecko and CoinMarketCap, a claim supported by its reported user base of over one million across 100 countries.

To differentiate itself in a crowded market, Ourbit employs an aggressive strategy built on several key features. It offers zero-fee spot trading, a powerful lure for high-frequency traders, and provides exceptionally high leverage of up to 400x on futures contracts, attracting traders with a high appetite for risk. Furthermore, the exchange has carved out a niche as a leading hub for memecoins, offering deep liquidity and extensive coverage of an asset class known for its passionate and highly active communities.

This strategy appears to be paying dividends, especially within the context of the market's recent trajectory. The crypto market experienced a significant bull run in the latter half of 2024, with total market capitalization nearly doubling and daily trading volumes surging. However, while these features attract aggressive traders, the platform's operating status remains a point of concern for some observers. Registered in the British Virgin Islands, Ourbit operates without regulation from top-tier financial authorities, a factor that independent reviewers classify as high-risk and a critical consideration for users regarding the security of their funds.

Beyond the Hype: 'Ourbie' NFTs and the Bet on Long-Term Loyalty

Perhaps the most forward-looking element of the “Cosmic Wheel” campaign was the introduction of the limited-edition “ourbie” NFT. Positioned as a “vital credential for Ourbit's long-term ecosystem value,” the NFT represents a strategic pivot from transient campaign rewards to a tangible, durable asset designed to foster lasting loyalty. With a total supply of just 2,000, the NFTs were distributed through airdrops during the campaign and a subscription sale priced at 10,000 $BITCH tokens each.

Crucially, Ourbit established an official buyback mechanism at 300 USDT per NFT, providing a clear value anchor and downside protection for holders. This move signals the company's commitment to the asset and provides a baseline valuation that instills confidence in its long-term utility. Holders are promised future platform token airdrops and access to a range of high-value ecosystem perks, transforming the NFT from a simple collectible into a key for unlocking future benefits.

“The NFT-as-a-loyalty-card model is becoming increasingly sophisticated,” stated an expert on digital assets. “By tying tangible future benefits like airdrops and exclusive access to a scarce digital asset, exchanges can create a powerful incentive for users to remain active and invested in the platform’s success. The buyback mechanism is a particularly strong signal of intent.” This strategy suggests Ourbit is playing a long game, aiming to cultivate a core group of dedicated users who are literally invested in the ecosystem's future.

The Ecosystem's Engine: Memecoins and Community Incentives

The entire campaign and its associated assets are powered by Ourbit’s native memecoin, $BITCH. The token served as the currency for purchasing the “ourbie” NFTs and was a central part of the campaign's reward and task system. This integration demonstrates the platform's commitment to its identity as a memecoin-focused exchange, leveraging the culture and viral energy of these communities to fuel its growth.

Ourbit’s strategy includes a massive community-focused distribution, with 85% of the $BITCH token's 1 billion supply being allocated to community members through a multi-phase airdrop. This approach not only decentralizes the token's ownership but also serves as a powerful grassroots marketing tool, attracting users who are deeply embedded in the memecoin ecosystem. By making its native token central to acquiring its most valuable long-term credential—the “ourbie” NFT—Ourbit creates a symbiotic relationship where engagement with the platform and its token are mutually reinforcing.

As the dust settles from the “Cosmic Wheel,” it is clear that Ourbit’s multi-pronged strategy of gamification, aggressive trading features, and NFT-based loyalty is its comprehensive answer to the challenge of standing out in the hyper-competitive crypto exchange arena. The combination of short-term incentives and long-term value propositions is a calculated effort to not only attract users but to convert them into a dedicated, long-term community.