VirTra Bolsters Leadership with Telecom Veteran as Growth Accelerates

CHANDLER, Ariz. – November 4, 2025 – VirTra, Inc. (Nasdaq: VTSI), a global leader in judgmental use-of-force training simulators, is strategically reinforcing its leadership team with the appointment of Grant A. Barber to its Advisory Board. This move, announced today, signals the company's ambition to capitalize on a rapidly expanding market and strengthen its financial footing as it scales globally.

Barber brings over 35 years of financial and operational expertise gleaned from senior leadership roles at prominent technology and telecommunications companies, including Hughes Communications, Acterna Inc. (now VIAVI Solutions), and Nortel Networks. His experience spans operational turnarounds, public company governance, and multinational financial management – all critical elements as VirTra aims to cement its position in the high-stakes world of law enforcement and military training.

“This appointment isn’t simply about adding another name to the board,” explains one industry analyst, speaking anonymously. “It’s about bringing in someone who’s been through the scaling process before, someone who understands the financial complexities of a growing technology company. VirTra is at a pivotal point, and Barber’s expertise is incredibly valuable.”

A Growing Market Demands Sophisticated Training

The demand for realistic and effective use-of-force training has surged in recent years, driven by increased scrutiny of law enforcement practices and a growing emphasis on de-escalation techniques. The global use-of-force training market is currently valued at approximately $1.2 billion and is projected to reach $1.8 billion by 2030, according to recent market research from Grand View Research, representing a compound annual growth rate (CAGR) of 7.5%. The virtual reality segment of this market, where VirTra is a key player, is experiencing even more rapid growth.

VirTra’s technology provides immersive, scenario-based training that allows law enforcement officers, military personnel, and security professionals to practice critical decision-making skills in a safe and controlled environment. The company’s simulators are used by over 1,200 agencies worldwide, offering a compelling alternative to traditional training methods.

“The traditional ‘shoot/don’t shoot’ drills just aren't enough anymore,” said a law enforcement training director who wished to remain unnamed. “Officers need to be able to assess complex situations, manage stress, and make split-second decisions. VirTra’s technology allows them to do that.”

Scaling for Success: Barber’s Role

While VirTra has established a strong foothold in the market, sustaining growth requires careful financial planning and operational efficiency. The company reported revenue of $12.4 million in 2022 but also incurred a net loss of $4.2 million, highlighting the challenges of scaling a high-growth technology business.

Barber’s experience in navigating these challenges is expected to be invaluable. At Hughes Communications, he played a key role in the company’s transformation into a public company, overseeing regulatory reporting, investor engagement, and multinational governance requirements. He also led operational turnarounds at Acterna Inc., demonstrating his ability to improve financial performance and drive efficiency.

“Grant’s background is a perfect fit for where VirTra is heading,” said John Givens, Chairman and CEO of VirTra, in the official press release. “He brings extensive experience strengthening organizations at scale, and his perspective will help support our long-term growth objectives as we continue expanding our presence globally.”

Advisory Board Complements Existing Leadership

Barber joins an Advisory Board that already includes seasoned leaders like David N. Nelson, former CEO of Hughes Communications, and retired U.S. Army General John A. Carr. This combination of expertise provides a well-rounded perspective on strategic planning, market dynamics, and operational execution.

“The advisory board isn't just a formality,” explains one industry observer. “It’s a group of individuals who can provide valuable guidance to the management team, challenge assumptions, and help the company stay on track.”

Looking Ahead

VirTra’s appointment of Grant A. Barber to its Advisory Board is a strategic move that signals the company’s commitment to sustainable growth and financial discipline. As the demand for realistic use-of-force training continues to rise, VirTra is well-positioned to capitalize on this opportunity. The company's commitment to innovation, coupled with the guidance of its experienced leadership team, sets the stage for continued success in the years to come.

While challenges remain – including managing costs and maintaining profitability – VirTra’s strategic investments in technology and talent are expected to drive long-term value for shareholders and enhance public safety through more effective law enforcement and military training.