Vegas Nightlife Gets a Digital Key with MORE & Forty Deuce

LAS VEGAS, NV – March 05, 2026 – In a city built on spectacle and access, the traditional velvet rope is getting a digital upgrade. MORE, a private membership platform, has announced a new partnership with Ivan Kane’s Forty Deuce, the recently opened immersive nightlife venue inside Mandalay Bay. The collaboration signals a significant move in luxury hospitality, replacing the age-old system of guest lists and whispered names with a verifiable, blockchain-based token.

This partnership grants MORE’s token-holding members exclusive access to one of the city's most anticipated new venues. Forty Deuce, the brainchild of famed nightlife impresario Ivan Kane, shuns the mega-club model in favor of an intimate, performance-driven experience. “MORE flipped the idea of ‘knowing a guy’ to owning a token,” said MORE founder, Peter Klamka, in the announcement. “Forty Deuce is exactly the kind of venue our members have been asking for —experiential, intimate, and unmistakably Vegas.”

The New Face of Exclusivity: A Digital Velvet Rope

The core of the partnership lies in MORE's innovative use of blockchain technology. Ownership of the MORE token, a digital asset, functions as a membership credential. Instead of relying on a bouncer’s list or a concierge's call, members can have their status quietly and securely verified, granting them entry into a growing network of partner venues. This model represents a tangible application of Web3 principles in a real-world, high-luxury setting.

This trend of token-gated access aims to solve longstanding issues of access and verification in exclusive environments. For venues, it offers a secure way to manage entry for a pre-vetted community. For members, it provides a portable, indisputable key to experiences that are intentionally kept rare. While the concept is gaining traction, it faces challenges, including the technical barrier for less crypto-savvy consumers and the inherent volatility of digital assets. However, MORE's focus since 2017 has been on building a stable ecosystem around experiences rather than speculative trading, mitigating some of these concerns by emphasizing the token's utility over its market price.

The platform's strategy is to cultivate a community that values curated cultural and nightlife experiences. By partnering with venues like Forty Deuce, MORE reinforces its promise of delivering access that feels both modern and genuinely exclusive, moving beyond the fleeting nature of social media status to something provably owned.

Ivan Kane's Return: An Intimate Counterpoint to Mega-Clubs

The choice of Forty Deuce as a partner is a deliberate one. Ivan Kane is a legendary figure in the nightlife world, credited by Vegas Magazine with having “single-handedly made nightlife sexy.” After launching the original Forty Deuce in Hollywood in 2002 and a first Las Vegas iteration in 2004, he became known for redefining burlesque by integrating it with live rock bands and a high-energy club atmosphere. After a 16-year hiatus from the city, his return marks a significant moment for Las Vegas entertainment.

This new Forty Deuce is not merely a revival but a complete reimagining. Located discreetly at Mandalay Bay, it offers an antidote to the sprawling, DJ-centric mega-clubs that dominate the Strip. The venue is designed for immersion, with burlesque performances happening throughout the space, not just on a distant stage. With a live band, DJs, and a strict “dress to impress” code, the club cultivates a refined, theatrical atmosphere. As Kane himself stated, “I am excited to partner with MORE and have members at Forty Deuce. They will see it is a nightlife experience unlike any other.”

The venue’s ethos—intimate, discreet, and built around an experience you have to be present for—aligns perfectly with MORE's mission. The press release noted that Forty Deuce is expected to be a spot for afterparties and experiences that “evoke a time before every memory had to be posted on social media to count,” a sentiment that directly appeals to a clientele seeking authentic and private luxury.

Building a Token-Gated Kingdom

This partnership is a strategic play for MORE and its publicly traded parent company, Bell Buckle Holdings (OTC: BLLB). Since its founding, MORE has focused on methodically building a membership-driven ecosystem. The company pioneered the concept of tokenized memberships in Las Vegas back in 2018 and has steadily expanded its network.

By adding Forty Deuce to its portfolio of Las Vegas experiences, MORE solidifies its position in a key market while providing tangible, high-demand value to its token holders. The business model is symbiotic: MORE introduces a discerning, engaged clientele to the venue, while the venue enhances the value and appeal of holding a MORE token. This creates a powerful network effect where each new high-caliber partner increases the desirability of the entire ecosystem.

For investors and observers tracking the small-cap OTC markets, the move demonstrates a clear strategy for growth and real-world application of its technology. While investments in OTC-traded companies carry unique risks, Bell Buckle Holdings is leveraging the MORE platform to build a business with concrete assets and partnerships in the resilient luxury hospitality sector.

Navigating the Competitive Vegas Nightlife Scene

In the hyper-competitive Las Vegas market, differentiation is survival. Forty Deuce and MORE are carving out a distinct niche that stands apart from two dominant models: the mega-club and the traditional private club. While venues like OMNIA, Zouk, and XS compete for the biggest DJ names and largest crowds, Forty Deuce offers a curated, performance-art-driven alternative.

On the other end of the spectrum, establishments like The Stirling Club or the new Poodle Club at Fontainebleau offer exclusivity through steep membership fees and traditional social vetting. The MORE partnership introduces a third way: a decentralized, tech-forward model of community and access. It competes not by being the biggest or the most traditionally exclusive, but by being the smartest and most modern.

By combining Ivan Kane’s proven ability to create compelling, intimate entertainment with a verifiable, token-based membership system, this partnership presents a formidable new model. It targets a new generation of luxury consumers who are digitally native and value both unique experiences and the sense of community that comes from shared ownership in an exclusive ecosystem. As Las Vegas continues to evolve, this blend of classic showmanship and cutting-edge technology may very well be the future of its legendary nightlife.