usecure Taps Channel Titan for North American Cybersecurity Conquest

CLAYMONT, Del. – December 01, 2025 – In a move signaling a significant escalation in the cybersecurity channel wars, human risk management (HRM) provider usecure has appointed Kevin Lancaster to its board of directors. While board appointments are routine, this one is a calculated power play. Lancaster is not just another executive; he is a channel-building icon, and his arrival signals usecure’s aggressive intent to dominate the North American market for managed service providers (MSPs).

The appointment goes far beyond a simple press release headline. It represents the convergence of three powerful industry trends: the critical failure point of the "human element" in cybersecurity, the indispensable role of MSPs in protecting small and medium-sized businesses, and the strategic value of a proven channel leader who knows how to turn partnerships into revenue empires. For usecure, a UK-based company that recently secured its first round of institutional funding after years of bootstrapped growth, this is a clear declaration that it's ready to challenge established giants like KnowBe4 and Proofpoint on their home turf.

The Lancaster Effect: A Playbook for Channel Dominance

To understand the weight of this appointment, one must look at Kevin Lancaster’s track record. He is best known as the founder of ID Agent, a company he propelled from a startup to a channel juggernaut. Under his leadership, ID Agent onboarded 1,500 channel partners in just two years by offering a compelling dark web monitoring solution that MSPs could easily sell and manage. This rapid scaling caught the eye of industry titan Kaseya, which acquired ID Agent in 2019.

Lancaster's success wasn't a fluke. His playbook focuses on building a channel-first ecosystem where the vendor's success is intrinsically tied to the success of its MSP partners. After the acquisition, he became Kaseya’s EVP of Go-to-Market, shaping its cybersecurity strategy before returning to his entrepreneurial roots with Channel Program, a platform dedicated to connecting vendors and MSPs. His career has been defined by creating programs that have reportedly driven over $5 billion in revenue, cementing his reputation as a figure who understands the mechanics of the channel better than almost anyone.

Charles Preston, Founder and CEO of usecure, highlighted Lancaster's proven ability to scale channel-first businesses. "Kevin brings hands-on channel leadership, deep knowledge of security awareness and human risk management, and a track record of scaling channel-first product and community businesses," Preston stated. "Kevin will be instrumental in helping us accelerate the growth we are already seeing in the channel and expand our footprint in North America." For usecure, tapping Lancaster isn't just about gaining a board member; it's about importing a proven formula for explosive growth.

Combatting the Human Frontier in Cybersecurity

Lancaster's arrival comes as the cybersecurity industry grapples with a persistent truth: technology alone is not enough. Industry data consistently shows that human error is a factor in up to 95% of all cybersecurity breaches. Phishing emails, weak passwords, and a lack of security hygiene remain the most common entry points for attackers. This reality has fueled a shift from basic, check-the-box "security awareness training" to a more holistic and data-driven approach known as Human Risk Management (HRM).

This is precisely where usecure has positioned itself. The company's platform is designed to move beyond simple annual training videos. It combines automated phishing simulations that mimic real-world attacks, bite-sized and engaging training modules, continuous dark web monitoring for compromised credentials, and streamlined policy management. The goal is not just awareness, but measurable behavior change. For MSPs, who are on the front lines protecting their clients, this is a critical evolution. A solution that can demonstrate a tangible reduction in user-related incidents is far more valuable than one that just fulfills a compliance requirement.

The platform’s focus on automation is another key factor, with industry surveys showing that 90% of MSPs see automation as essential for improving efficiency and scalability. By automating the assessment and training process, usecure allows resource-strapped MSPs to deploy a sophisticated HRM program across their entire client base without a significant increase in administrative overhead. This channel-centric product design, combined with Lancaster's expertise, creates a powerful synergy.

A Calculated Assault on the MSP Market

usecure is not starting from scratch. The company has already built a formidable foundation. After bootstrapping its way to £3 million in Annual Recurring Revenue, it secured a Series A investment from Kennet Partners in July 2025 to fuel its global ambitions. It currently supports over 1,800 MSP partners and protects half a million end-users worldwide.

Its North American strategy is already in motion through key distribution partnerships. In the past year, usecure has been added to the marketplaces of industry-leading distributors Pax8 and Sherweb, giving thousands of MSPs direct access to its platform. These relationships are critical arteries for any vendor wanting to scale in the channel. The company’s efforts are gaining traction, as evidenced by its recent recognition as a finalist for both 'Security Vendor of the Year' and 'Rising Star' in the CRN Products of the Year 2025 awards.

With Lancaster now on board, usecure is poised to amplify this momentum significantly. His role will be to refine the go-to-market strategy, deepen relationships within the North American channel, and ensure the company's value proposition resonates powerfully with MSPs. He joins a company that is at a pivotal inflection point, armed with fresh capital, a proven product, and established distribution channels.

"usecure is at a pivotal moment in the evolution of Human Risk Management, and I am thrilled to help accelerate its mission," Lancaster commented on his appointment. "The team has built something genuinely innovative, and I am looking forward to guiding usecure through its next phase of growth." For competitors, this combination of an innovative product and a master channel strategist should be a clear signal that the race to lead the human risk management category for MSPs has just become far more intense.