Uniform Taps Industry Veterans to Escalate DXP Market Assault

SAN FRANCISCO, CA – April 14, 2026 – Digital experience platform (DXP) provider Uniform has signaled a major escalation in its bid for market leadership, appointing two seasoned technology executives to its leadership team. The company announced today that Gary Roberts will join as a Board Director and Jason Crea has been named VP of Growth, strategic hires designed to accelerate the company’s ambitious global expansion plans.

The appointments come at a critical time for the DXP industry, which is undergoing a profound shift away from traditional, monolithic platforms toward more flexible, composable architectures. By bringing in veterans with proven track records of scaling enterprise software companies, Uniform is making a clear statement about its intent to capitalize on this market disruption.

Fortifying the Leadership Ranks

The new hires bring decades of targeted experience to Uniform. Gary Roberts, stepping into the role of Board Director, is a well-regarded operator and advisor known for guiding high-growth technology firms into sustained market leadership. His background involves steering companies through rapid expansion and product innovation, experience that Uniform CEO Lars Petersen believes will be crucial.

As Board Director, Roberts is tasked with working closely with the executive team on strategic planning and go-to-market execution. His focus will be on maintaining operational discipline as the company scales its enterprise and partner channels globally.

Joining him is Jason Crea, who takes the critical position of VP of Growth. Crea’s resume is particularly relevant to Uniform’s mission. He most recently served as Chief Revenue Officer at Cherwell Software and, prior to that, held senior leadership roles at Sitecore, a titan in the traditional DXP space. At Sitecore, Crea was instrumental in scaling the company’s U.S. operations and expanding its enterprise footprint. This direct experience from a legacy competitor gives him unique insight into the market dynamics Uniform aims to exploit.

Crea will now spearhead Uniform’s commercial expansion, applying the scaling playbook he honed at Sitecore and Cherwell to build a repeatable growth engine for Uniform’s composable platform.

“Gary and Jason are true veterans of building and guiding technology businesses,” said Lars Petersen, CEO of Uniform. “Their experience, pattern recognition, and steady leadership will be invaluable as Uniform accelerates growth, expands our ecosystem, and continues to define the future of composable digital experiences.”

Riding the Composable Wave

These leadership additions are not happening in a vacuum. They are a direct response to a powerful industry trend: the rise of the composable DXP. For years, enterprises were locked into monolithic suites from single vendors, which often proved to be rigid, slow to innovate, and expensive. The composable model shatters this paradigm by allowing businesses to assemble a flexible DXP from best-of-breed, API-first components.

This approach, often built on MACH (Microservices, API-first, Cloud-native, Headless) principles, promises unprecedented agility. According to industry research, organizations using composable architectures can implement new digital features up to 80% faster than their counterparts using monolithic systems. The market is responding accordingly. Gartner analysts predict that by 2026, 70% of organizations will have adopted composable DXP technologies, a sharp increase from 50% in 2023, signaling a definitive move away from all-in-one suites.

Uniform has positioned itself at the forefront of this movement. The company, which calls itself the “original composable DXP,” provides a platform designed to unify any technology stack—from content management systems to commerce platforms—with visual experience management and AI-powered optimization. This allows enterprises to adopt a composable approach at their own pace without a costly and disruptive “rip-and-replace” migration.

“Having spent my career scaling companies in the digital experience space, I see enormous potential in what Uniform has built,” Crea stated. “The platform, the team, and the market timing are all aligned. I'm looking forward to helping Uniform capture the growth opportunity ahead.”

From Visionary to Market Leader

Uniform’s strategic maneuvering is backed by both industry recognition and significant financial investment. The company made its debut on the Gartner® Magic Quadrant™ for Digital Experience Platforms in January 2025, where it was immediately recognized as a “Visionary.” This placement validates its innovative approach and strong understanding of where the market is headed. Gartner’s report highlighted the industry’s pivot toward composability, reinforcing the strategic importance of platforms like Uniform that offer flexibility and freedom from vendor lock-in.

The company's growth is also fueled by substantial venture capital. Uniform secured a $28 million Series A funding round in late 2021, led by global venture capital firm Insight Partners, which has backed giants like Shopify and Wix. This brought its total funding to $30 million, capital that has been used to expand its team, platform capabilities, and partner ecosystem.

This investment has already yielded impressive results. Uniform’s platform now powers over 4 billion digital experiences per month for more than 100 global digital teams, including high-profile brands like Cirque du Soleil, Life Extension, and Trimble. With a network of over 80 partners, the company is steadily building the ecosystem required to support large-scale enterprise adoption.

The appointment of Roberts and Crea appears to be the next phase of this plan: pairing its validated technology and market momentum with the seasoned leadership required to convert visionary status into market dominance.

“I'm excited to join Uniform at such a pivotal stage,” said Gary Roberts. “The team has built a category-defining platform with enormous market opportunity. I look forward to supporting the company's leadership as they scale responsibly, move fast, and capitalize on the momentum they've created.”