UGREEN Tackles NFL with New England Patriots Tech Partnership

WILMINGTON, Del. – April 22, 2026 – Global consumer technology company UGREEN is making a bold entry into the world of professional sports, announcing its first-ever global sports partnership with the New England Patriots. The deal designates UGREEN as the "Official Technology Accessory Partner" for the team and Gillette Stadium for the upcoming 2026 NFL season, marking a significant strategic push to expand its brand presence in the highly competitive North American market.

This high-profile collaboration will see UGREEN's brand and products integrated into the fan experience through on-site activations at Gillette Stadium and across the team's extensive digital platforms. For a company that has been steadily building its market share since 2014, this move represents a decisive step from the digital marketplace to the main stage of American culture.

A Strategic Power Play for North American Dominance

This partnership represents far more than just a logo on a banner; it's a calculated offensive drive by UGREEN to cement its status as a household name in the United States. Since entering the North American market, the company has built a reputation for reliable charging, connectivity, and storage solutions, culminating in a number one global ranking for expansion accessories and consumer NAS shipments in 2025. This collaboration with one of the NFL's most storied franchises is designed to supercharge that growth.

The partnership's "Bring Your A-Game" tagline is intended to resonate with both the high-stakes world of professional football and the everyday performance demands of consumers. "Partnering with the New England Patriots reflects a shared commitment to high performance, innovation, and excellence," said Samuel Zhang, chairman and founder of UGREEN, in a statement. "We believe technology should help people perform at their best in every moment, whether in the stands or at home, connecting fans to every play and every victory." This move places UGREEN directly in the cultural conversation, leveraging the immense brand loyalty of sports fans to challenge established competitors like Anker and Belkin.

Powering the Modern Fan Experience

For the millions of fans who follow the Patriots, the partnership promises tangible enhancements to their game-day and digital interactions. UGREEN plans a series of on-site interactive tech activations at Gillette Stadium, as well as integrated digital campaigns across the team's social media platforms. In an era where the fan experience is increasingly "phygital"—a blend of physical attendance and digital engagement—reliable power is non-negotiable.

Fans capturing every moment on their smartphones, checking fantasy stats, or using mobile ticketing and concession apps create a massive demand for portable power, a core UGREEN competency. "UGREEN has a strong track record of innovation that will enhance how fans stay connected on game day and beyond," noted Jeff Deline, Chief Revenue Officer at Kraft Sports + Entertainment. "As we continue to elevate the fan experience at Gillette Stadium and across our digital platforms, this partnership creates new opportunities to engage Patriots fans in meaningful and impactful ways." The collaboration aims to make UGREEN synonymous with the seamless, connected experience that modern sports fans have come to expect.

Carving a Niche in a Crowded Tech Huddle

The New England Patriots and Kraft Sports + Entertainment already boast a sophisticated roster of technology partners, including Cisco for network infrastructure and NWN Corp. for AI-driven stadium operations. UGREEN's entry into this ecosystem is notable for its specific and unique designation as the "Official Technology Accessory Partner." This carefully carved-out niche allows the company to focus on the end-user without overlapping with the stadium's core infrastructure providers.

While Cisco ensures the stadium's Wi-Fi is robust, UGREEN aims to ensure the fan's device can actually use it all game long. This symbiotic relationship highlights a growing trend in sports sponsorships where multiple tech partners collaborate to build a comprehensive, high-tech environment. UGREEN's role is personal and direct, putting its products literally into the hands of the fans, creating a powerful and immediate brand connection that infrastructure partners may not achieve as easily.

Beyond the Gridiron: Showcasing a Connected Future

This high-profile stage will also serve as a launchpad for UGREEN's latest product innovations, giving a massive audience a first look at the company's future direction. The partnership will heavily feature two new product lines: a new "extra-tiny charging lineup" and the ambitious SynCare AIoT Series.

The charging lineup is expected to include highly compact and powerful portable power banks, perfect for the on-the-go needs of a fan. More significantly, the SynCare AIoT Series marks UGREEN's strategic entry into the smart home security market. Unveiled at CES 2026, the SynCare ecosystem includes AI-enhanced cameras and a video doorbell that prioritize user privacy through local data processing and storage on UGREEN's own NASync hardware. By showcasing this privacy-first smart home system in the context of an NFL partnership, UGREEN is signaling its ambition to be a major player in the broader Internet of Things (IoT) landscape, moving far beyond its origins in cables and chargers. The collaboration provides an unparalleled platform to demonstrate how UGREEN's vision for a connected lifestyle extends from the stadium seat to the smart home, all powered by a commitment to dependable technology.