UBERDOC Goes Public, Challenging U.S. Healthcare's Status Quo

VANCOUVER, BC – March 18, 2026 – UBERDOC Health Technologies Corp. made its public market debut on the Canadian Securities Exchange (CSE) today, launching under the ticker symbol "APPT" and signaling an aggressive push to scale its direct-pay healthcare model in the United States. The move positions the company to capitalize on growing patient frustration with traditional insurance systems and a policy environment increasingly favorable to price transparency.

The Vancouver-based company, which operates a digital marketplace connecting patients directly with specialists, went public following a reverse takeover (RTO) transaction with ROV Investment Partners Corp. UBERDOC’s platform is designed to bypass the conventional hurdles of healthcare access, offering upfront pricing, no referral requirements, and no surprise bills.

"We're going public during an inflection point in U.S. healthcare,” said CEO Sean Kearney. “Patients are facing record wait times for specialists while their insurance plans are covering less and forcing them to pay more out of pocket. At the same time, we're seeing new policy support for direct-pay models and price transparency which is creating real momentum for alternatives to the traditional insurance model."

A Prescription for Transparency

UBERDOC’s market entry comes as the U.S. healthcare system grapples with systemic issues of cost and accessibility, which the company aims to address directly. The "inflection point" Kearney described is supported by significant legislative and consumer trends. Federal initiatives like the No Surprises Act, effective since 2022, have already targeted the shock of unexpected medical bills, fostering a consumer mindset that is more attuned to cost certainty.

Further bolstering this trend, new rules from the Centers for Medicare & Medicaid Services (CMS) are set to enforce stricter hospital price transparency standards nationwide by 2026. These regulations mandate that hospitals publish standardized, verifiable pricing data, including actual dollar amounts for services. This regulatory tailwind creates a fertile ground for platforms like UBERDOC, whose entire model is predicated on the upfront, transparent pricing that regulators are now beginning to demand from legacy institutions.

By eliminating the need for insurance-based transactions for appointments, the company sidesteps the administrative complexities and billing opacity that plague patients and providers alike. Patients can book appointments with specialists often within days, a stark contrast to the national average wait time that can stretch for weeks or months.

Empowering Patients and Physicians

At the core of UBERDOC's strategy is a dual-sided marketplace designed to serve both consumers and providers. For patients, the platform offers a streamlined experience. Users can search for specialists across 55 different fields, guided by an AI-powered symptom-matching tool to help them identify the right type of doctor. With a network of over 5,000 physicians across all 50 states, the platform provides broad access to care. The key draw is the fixed, transparent price displayed before booking, allowing patients to make informed financial decisions without fear of hidden fees or complex insurance co-pays.

For physicians, the platform presents an opportunity to escape the administrative burdens of the insurance reimbursement model. Doctors can set their own prices for consultations, manage their schedules, and attract a new stream of direct-pay patients to fill gaps in their calendars. The system includes a HIPAA-compliant telemedicine interface, an integrated Electronic Health Record (EHR) system, and direct payment processing. This allows providers to reclaim time otherwise spent on insurance paperwork and collections, focusing instead on patient care and practice growth.

"UBERDOC gives patients expedited access to specialists at clear, upfront prices," Kearney reiterated, emphasizing the benefits for both sides of the healthcare equation.

Charting a Course in a Crowded Digital Field

While the telehealth market is booming, with some projections estimating it will surpass $280 billion in 2026, it is also a crowded space. UBERDOC faces established competitors like Teladoc, PlushCare, and Zocdoc. However, its strategic focus on a pure direct-pay model serves as a key differentiator.

Unlike many competitors that integrate with major insurance plans, UBERDOC operates entirely outside of that system for its appointment bookings. The company derives its revenue from out-of-pocket transactions on an appointment-by-appointment basis, without charging subscription or membership fees to patients. This clear-cut approach is designed to appeal to a growing segment of consumers with high-deductible health plans or those who are uninsured, underinsured, or simply seeking the convenience and cost certainty that the traditional system fails to provide.

Vince Sorace, who served as Chairman of the company's pre-transaction entity, Serra Energy Metals Corp., commented on the company's potential. “We are proud to have supported this transaction and to see UBERDOC advance as a public company," he stated. "UBERDOC’s technology and vision align with the growing demand for accessible, consumer-driven healthcare solutions.”

From RTO to OTCQB: A Strategy for Growth

The path to the public market was achieved through a strategic reverse takeover. The transaction involved ROV Investment Partners Corp. acquiring the publicly listed shell of Serra Energy Metals Corp., which subsequently divested its mining assets and rebranded as UBERDOC Health Technologies Corp. This maneuver provided a quicker route to a public listing than a traditional IPO.

With access to public capital markets, UBERDOC has outlined a clear growth strategy. The company plans to invest in enhancing its technology, particularly its AI capabilities for patient navigation, and expanding its service offerings. A key part of its forward-looking plan is to pursue a listing on the OTCQB market in the United States during the second quarter of 2026. This move is intended to provide U.S. investors with more direct access to the company's shares and increase its visibility in its primary market.

Having previously raised $25.6 million as a private entity from investors like Bioverge Ventures and CharmHealth, the company is now leveraging its public status to accelerate its mission. By targeting not only individual consumers but also employers looking for more efficient healthcare benefits, UBERDOC is positioning itself to be a significant disruptive force, betting that the future of healthcare is transparent, direct, and patient-controlled.