Uber Expands Financial Services in Mexico, Targeting Gig Economy with New Debit Card

Mexico City, Mexico – November 11, 2025 – Uber is deepening its financial services offerings in Mexico with the launch of a new debit card program specifically tailored for its growing network of drivers and couriers. The “Uber Pro Card,” developed in partnership with Consubanco and its fintech subsidiary Bkaya, aims to address the unique financial needs of gig economy workers by providing instant payouts, access to credit, and exclusive partnerships with retailers like Chedraui.

The program arrives amidst a surge in fintech activity in Mexico, where an estimated 650,000 people rely on digital platforms for income. It also coincides with recent labor reforms formalizing the gig economy workforce, signaling a growing recognition of the sector's importance.

Addressing a Credit Gap in the Gig Economy

For many gig workers, accessing traditional financial services remains a challenge due to a lack of formal employment history and established credit scores. This “credit vacuum” has created an opportunity for fintech companies to step in and offer innovative solutions. Uber’s Pro Card is positioned as a direct response to this need.

“There’s a clear demand for financial products designed for the gig economy,” said one industry analyst. “These workers often fall through the cracks of traditional banking systems, so anything that offers easier access to credit and faster payments is likely to be well-received.”

The Uber Pro Card offers several key benefits: instant payouts after completing deliveries, access to personal loans for unexpected expenses, and the ability to finance purchases at partner retailers. The program is unique in its focus on the specific needs of independent contractors, rather than a one-size-fits-all approach.

A Competitive Landscape

Uber is not alone in targeting the Mexican gig economy. A number of fintech companies are already vying for market share, including Lana, OCN, and Bankuish, all of which offer micro-loans, credit facilities, and other financial services tailored to independent workers.

“The market is becoming increasingly crowded,” notes another financial technology expert. “Uber’s advantage lies in its existing relationship with its driver and courier network. They have a built-in distribution channel and a high level of trust with their users.”

While some companies focus on providing micro-loans, others specialize in credit scoring based on work history and reputation data. The competition is driving innovation and forcing companies to find new ways to reach underserved populations.

The Bkaya Connection and Consubanco’s Role

Behind the technology powering the Uber Pro Card is Bkaya, a fintech subsidiary of Consubanco. While Bkaya develops the card's technological infrastructure, Consubanco, a fully regulated financial institution, handles the underlying financial services and regulatory compliance.

“It's a smart move for Consubanco,” explains a source familiar with the partnership. “They're leveraging their financial expertise and regulatory licenses to support a fast-growing segment of the population.”

Interestingly, Bkaya is not itself a regulated financial entity, operating primarily as a technology development company. This structure allows for agility and innovation, while still ensuring compliance with financial regulations through Consubanco's oversight.

Partnering with Chedraui for Enhanced Value

Uber has also partnered with leading retailer Chedraui to offer cardholders exclusive benefits, including a 5% bonus on purchases and access to Buy Now Pay Later (BNPL) options for durable goods. The partnership reflects a growing trend towards embedding financial services into everyday shopping experiences.

“Consumers are increasingly looking for convenience and flexibility,” said a retail industry observer. “BNPL options are particularly appealing in Mexico, where traditional credit models often exclude a significant portion of the population.”

The BNPL market in Mexico is experiencing rapid growth, driven by increasing digital adoption and a demand for flexible payment solutions. The partnership with Chedraui allows Uber to offer cardholders access to a wider range of financial products and services.

The Future of Fintech in Mexico

The launch of the Uber Pro Card is a sign of things to come in the Mexican fintech landscape. As the gig economy continues to grow, demand for tailored financial solutions will only increase. Companies that can effectively address the unique needs of independent workers will be well-positioned for success.

“We’re seeing a fundamental shift in the way people access financial services,” said one industry analyst. “The traditional banking model is no longer sufficient. Fintech companies are disrupting the status quo and creating new opportunities for innovation.”

The Uber Pro Card is just one example of this trend. As more companies enter the market, competition will intensify and drive down costs. This will ultimately benefit consumers and create a more inclusive financial system.

“The potential for growth is enormous,” concluded another financial technology expert. “Mexico is a vibrant and dynamic market, and the future of fintech is bright.”

The Uber Pro Card program demonstrates a strategic move to address the financial needs of a growing workforce, while also solidifying Uber's position as a leading innovator in the Mexican fintech landscape. The success of the program will likely hinge on its ability to deliver tangible benefits to drivers and couriers, and to effectively compete with other emerging fintech solutions.