M3 Insurance Partners with SimplePin to Overhaul Financial Operations

HOBE SOUND, Fla. – December 29, 2025 – M3 Insurance, one of America's top private insurance brokers, has announced a strategic partnership with insurtech firm SimplePin to modernize its financial and accounting operations. The collaboration will see M3 deploy SimplePin's automation platform to streamline its insurance receivables, a move that reflects a powerful industry-wide trend toward digital transformation in the back office.

This partnership aims to replace legacy manual workflows with an automated system designed for scale, addressing the increasing transaction volumes and complex payment flows that define the modern insurance landscape. For M3, the integration is poised to deliver significant gains in speed and accuracy while reducing the manual workload on its finance teams and providing greater visibility into the firm's financial health.

The Efficiency Imperative in Insurance Finance

For years, the finance and accounting departments of insurance brokerages have been grappling with operational pressures. A rising tide of transactions, coupled with complex commission structures and diverse payment channels, has strained traditional, often manual, processes. These legacy workflows are frequently cited as bottlenecks, leading to errors, delays in cash flow, and significant administrative overhead. The industry is now at a tipping point, where automation is no longer a luxury but a competitive necessity.

Research indicates that automation can reduce operational costs in the insurance sector by as much as 40%, freeing up skilled professionals from repetitive tasks to focus on more strategic, value-added activities. SimplePin's platform is engineered to tackle this challenge directly. It automates the complete receivables lifecycle, from capturing payments to posting and reconciling them within a brokerage's core Agency Management System (AMS). By integrating directly with major platforms like Applied Epic and Vertafore AMS360, the technology eliminates manual handoffs and provides real-time insight into cash flow and exceptions.

"Finance and accounting teams should not have to rely on manual processes to keep up with today's payment complexity," said Metod Topolnik, CEO of SimplePin, in a recent announcement. The goal of this technology is to create a more resilient and efficient operational backbone that can support growth without a proportional increase in headcount or administrative burden.

A Client-Centric Approach to Modernization

The decision by M3 Insurance was driven by more than just internal efficiency gains. Jamin Friedl, Senior Director of Finance at M3, emphasized the client-facing benefits of the partnership. "When we evaluated SimplePin, a big part of our decision-making process was what would be best for our clients," he stated. "SimplePin helps us reduce manual work behind the scenes while improving the payment experience for clients, carriers, and partners."

This client-centric focus aligns with broader market trends. Studies show that over 70% of consumers now prefer digital payment methods for insurance transactions, expecting the same seamless, user-friendly experiences they receive in retail and banking. The payment process is a critical touchpoint, and friction or delays can directly impact customer satisfaction and retention. By automating and digitizing this journey, M3 aims to provide a more transparent, convenient, and modern service.

This initiative is not an isolated event for M3 but part of a larger strategic embrace of technology. The firm recently partnered with digital insurance provider Vouch to enhance its offerings for tech companies, demonstrating a consistent effort to leverage technology to better serve specific client segments and stay ahead of the competitive curve. For M3, technological adoption is a key component of its value proposition, positioning it as a forward-thinking advisor in risk management.

Insurtech's Growing Clout in a Legacy Industry

The M3-SimplePin partnership serves as a compelling case study for the growing influence of specialized insurtech firms. The global insurtech market, valued at over USD 1.19 trillion in 2025, is projected by some analysts to nearly double by 2030, fueled by an industry-wide push for modernization. While large, well-funded players often capture headlines, smaller, focused firms like SimplePin are carving out critical niches by solving specific, persistent problems.

Founded in 2017, SimplePin has steadily built momentum through strategic collaborations. The firm has previously announced partnerships with DocuSign and several other insurance brokerages, demonstrating a repeatable model for integrating with established industry players. This approach highlights a shift in the relationship between incumbents and innovators. As Friedl noted, M3 was not seeking a traditional vendor. "We value partners we can collaborate with as the industry changes and new needs emerge," he said, underscoring a desire for a deeper, more adaptive relationship.

This collaborative mindset is crucial as the insurance industry navigates its digital evolution. Rather than viewing startups as disruptors, established firms like M3 are increasingly seeing them as essential enablers of their own transformation, providing the specialized technology and agility needed to evolve.

Overcoming the Integration Hurdle

One of the most significant barriers to technological adoption in insurance has been the complexity of integrating new platforms with deeply embedded legacy systems. Many firms run on decades-old core systems, creating data silos and making modernization a daunting and expensive proposition. Custom integration projects can often take over a year to complete.

Insurtech providers are acutely aware of this challenge. SimplePin, for instance, markets its platform on the strength of its "pre-built connectors" for major AMS providers and a robust API for custom integrations. This focus on seamless, rapid deployment is designed to lower the barrier to entry for brokers, promising to get them "fully up and running quickly and easily." This ability to plug into a firm's existing technological ecosystem with minimal disruption is a powerful selling point.

The success of such integrations is a testament to how far insurtech has come, moving from standalone applications to deeply interconnected platforms that enhance, rather than replace, core infrastructure. As M3 moves forward with this implementation, its experience will be closely watched by other brokers weighing similar investments. The partnership represents a meaningful step for M3 in its modernization journey and a clear indicator of the direction the broader insurance industry is headed, where automated, efficient, and client-friendly operations are becoming the new standard.