TYM's Diamond Anniversary: New Tractors, NASCAR, and a Bid for Dominance

ATLANTA, GA – February 13, 2026 – Tractor manufacturer TYM North America is marking its 75th Diamond Anniversary with a series of bold strategic moves, launching two new high-horsepower compact utility tractors and revving up a major national sponsorship in the NASCAR Craftsman Truck Series. The announcements signal an aggressive push for greater market share and brand visibility across the continent, blending a rich 75-year history with a clear vision for a technologically advanced future.

Founded in South Korea in 1951, the company has evolved into a global force in agricultural machinery. Now, its North American arm is leveraging this milestone anniversary to solidify its position, unveiling new hardware at the National Farm Machinery Show and forging a high-profile partnership aimed at capturing the attention of a massive new audience.

A Tale of Two Tractors: Smart Tech Meets Simple Power

At the core of TYM's anniversary celebration is the launch of two distinct Series 5 tractor models, the T5068 and T5074. These machines represent a dual-pronged strategy, designed to cater to the diverging needs of modern land owners and agricultural professionals—one embracing advanced technology and the other championing rugged simplicity.

The T5068 is an evolution of its predecessor, the T654, packing a 68-horsepower DEUTZ engine and a host of features aimed at the tech-savvy operator. With a loader lift capacity of 3,122 lbs., the tractor is built for heavy work, but its focus on operator experience and efficiency is what sets it apart. It comes standard with a spacious, climate-controlled cab (HVAC and defrost), an ergonomic joystick, and the proprietary MY TYM smart telematics platform. This platform allows for remote machine management, real-time diagnostics, and enhanced security through a mobile app, aligning with the industry's rapid shift toward precision agriculture.

"We designed the T5068 to meet the demands of modern operators, and we packed it with useful standard features," said Keith Wainwright, Director of Marketing, Product Strategy, and Sales Planning. "For example, we included a 6-port hydraulic Walvoil® 6P and a 2-button joystick all standard to run more complex implements like a grapple or post-hole digger."

In direct contrast, the entirely new T5074 model is engineered for customers who demand strength without complexity. Powered by a dependable 74-horsepower Yanmar diesel engine and boasting a formidable 3,494 lbs. loader lift capacity, this tractor is a straightforward workhorse. TYM designed the T5074 from the ground up for ease of use and long-term maintenance, stripping away non-essential technology to provide a machine that is both powerful and approachable. It serves a segment of the market that prioritizes mechanical reliability and simplicity over the digital integrations that define many modern tractors.

From the Farm to the Fast Lane

In perhaps its most ambitious move to expand brand awareness, TYM North America announced a dynamic new partnership with ThorSport Racing for the 2026 NASCAR Craftsman Truck Series. The company will be a primary sponsor for two-time series champion Ben Rhodes and his iconic No. 99 truck, a move that aligns TYM's heritage of performance and reliability with one of motorsport's most respected and longest-tenured teams.

The sponsorship kicks off at Daytona International Speedway, placing the TYM brand front-and-center in a sport with a massive and loyal following. This strategic alignment is not just about placing a logo on a truck; it's a calculated effort to connect with the core demographics of rural and blue-collar communities that form the backbone of both the agricultural equipment market and the NASCAR fanbase. ThorSport Racing, with its seven drivers' championships and state-of-the-art facility, provides a championship-caliber platform for TYM to elevate its national profile.

"We are honored to welcome Ben Rhodes not only as a TYM–backed driver, but also as a new TYM tractor owner—officially joining the TYM family on and off the track," stated Richard Mancinelli, North America Marketing Leader. "With ThorSport Racing's championship pedigree and Ben's proven talent, we anticipate an unforgettable 2026 season and a winning partnership for years to come."

Investing in North American Roots

While the NASCAR deal aims for national reach, TYM's foundation is built on deep local investment. The company has poured significant capital into its North American infrastructure, establishing four key assembly, service, and training facilities in Georgia, Texas, Pennsylvania, and Oregon. This includes a recent expansion of its 90,000-square-foot Northeast Campus in Bloomsburg, Pennsylvania, designed to streamline distribution and improve parts availability.

These investments are part of a larger plan announced in 2022 to invest over $20 million to boost annual tractor production in North America from 30,000 to 50,000 units, with a long-term goal of hitting 100,000 units by 2025. The strategy is clearly paying dividends with its dealer network. For four consecutive years (2020-2023), and again in 2025, TYM earned the #1 ranking for overall dealer satisfaction in the tractor category at the North American Dealer’s Choice Awards, hosted by the North American Equipment Dealers Association (NAEDA). This consistent recognition for product quality, parts availability, and management communication underscores the strength of its operational backbone and its commitment to supporting the over 300 dealers who represent the brand across the U.S. and Canada.

A 75-Year Journey Toward an Autonomous Future

TYM's 75-year history is one of continuous evolution, from its origins as an importer in 1951 to becoming the first Korean company to export tractors to Central America in the 1980s. Today, that forward momentum is channeled into cutting-edge technology. Beyond the MY TYM telematics now standard on its new models, the company is heavily invested in the future of agriculture: autonomous driving.

Through its subsidiary TYM ICT, founded in 2020, the company has independently developed the software and hardware for its autonomous systems. In 2023, TYM became the first manufacturer in its home market of South Korea to pass the national type approval test for autonomous driving systems on its T130 tractor. This patented D.A.V.E (Digital Automated Vehicle Experience) technology promises a path-following accuracy of within seven centimeters, a critical step toward fully unmanned, AI-driven precision agriculture.

As TYM celebrates its diamond anniversary, it does so not by looking back, but by accelerating forward. The combination of new, thoughtfully designed tractors, a high-octane marketing strategy, and a deep commitment to both its dealer network and future technology demonstrates a company poised for its next chapter of growth. The new T5068 and T5074 tractors are available now through TYM's North American dealer network.