TWOPAGES Weaves a New Narrative in Window Fashion Design

NEW YORK, NY – March 25, 2026 – In a city defined by ever-changing skylines and creative energy, window treatment specialist TWOPAGES celebrated its 11th anniversary not just as a milestone of longevity, but as a declaration of its transformation. At a Brand Day event on March 19, the company brought together designers, media, and industry leaders to unveil a new chapter, cementing its evolution from a product-focused service into a global window-fashion design brand and a burgeoning creative platform.

The event served as a backdrop for major announcements, including a high-profile collaboration with a vintage fashion influencer and a look ahead at initiatives designed to nurture a worldwide design community. For a company that has quietly found its way into over 600,000 homes, the message was clear: the future is not just about selling curtains, but about shaping the spaces they inhabit through collaboration and community.

A Decade of Transformation

Over the past eleven years, TWOPAGES has meticulously crafted a new identity in the competitive home decor market. The journey from a simple product provider to a design-centric brand was a central theme of the anniversary celebration, highlighted in a new film showcasing the vision of founder Ray Chen.

"Over the past eleven years, TWOPAGES has grown from a product‑service provider into a global window‑fashion design brand and a dynamic creative community platform," Chen stated at the event. "We'll continue this journey by collaborating closely with everyone in the design community, developing new ideas and exploring new possibilities together."

This growth is built on a foundation of simplifying the often-daunting process of selecting custom window treatments. By creating a streamlined customization experience, the brand has successfully catered to a diverse range of living environments, enabling hundreds of thousands of households to personalize their spaces. The company’s philosophy—that home is quietly shaped by comfort and light—resonates in its focus on creating simple, calm, and personal environments. This customer-centric approach has been a key driver in its expansion from a niche online retailer to a significant player on the global stage.

Bridging Vintage Glamour with Modern Homes

A highlight of the New York event was the announcement of a new co-branded collection with creative designer and influencer Ms. Maverick Muse. Known for her distinct Old Hollywood aesthetic and vintage glamour, Ms. Maverick Muse (Morgan Ryan) has cultivated a substantial following, with over 280,000 followers on Instagram and a strong presence across TikTok and YouTube. Her content, which blends classic fashion with a modern sensibility, has resonated deeply with an audience that values curated, timeless design.

The collaboration marks a strategic move for TWOPAGES, bridging the worlds of fashion and interior design. The partnership was explored in a conversation between Ms. Maverick Muse and Joanna Saltz, the Editorial Director of House Beautiful Magazine, offering insights into the creative inspiration behind the upcoming collection. This alliance is poised to introduce a new aesthetic dimension to the brand’s offerings, appealing to consumers who see their homes as an extension of their personal style. By tapping into Ms. Maverick Muse's influence, TWOPAGES not only expands its market reach but also reinforces its identity as a trendsetter willing to explore unique design narratives.

Nurturing a Global Design Ecosystem

Beyond its products, TWOPAGES is investing heavily in becoming a central hub for creative talent. A key component of this strategy is the TWOPAGES X Design Contest, an initiative that debuted in Los Angeles in 2025. The contest successfully attracted global talent, serving as a launchpad for standout designers and establishing itself as a strategic platform for supporting the broader design community. With preparations for a second edition already underway, the contest underscores the company's commitment to discovering and fostering new voices in the industry.

This creative ecosystem is further anchored by a network of over 10,000 traders, creating a global web of professionals who engage with the brand. This network is complemented by robust community engagement on social platforms, where the brand's 'Home Tour' series has become a signature content format. By showcasing real living spaces featuring its products, TWOPAGES not only provides inspiration but also fosters an interactive community of home decor enthusiasts. This approach transforms customers into brand advocates and contributors to a larger design conversation.

Crafting a Visible and Influential Brand

In a crowded marketplace with established giants like Hunter Douglas and online retailers like Blinds.com, TWOPAGES has differentiated itself by building a powerful brand identity. Its evolution has been supported by high-visibility marketing campaigns, including digital displays in New York's Times Square and outdoor advertising across major U.S. cities. These moves signal an ambition to become a household name synonymous with design leadership.

While competitors often focus on product breadth or DIY affordability, TWOPAGES has carved out a unique position by emphasizing design curation, community, and creative collaboration. This strategy transforms the act of buying window treatments from a simple transaction into an experience of co-creation and personal expression. As the company looks forward, it remains committed to advancing this model of design innovation while expanding its role as a global platform for creative collaboration. The next chapter builds on more than a decade of exploration, with new partnerships, emerging talent initiatives, and evolving community programs shaping the path ahead.