Tungsten Automation Taps Veteran Leaders to Drive AI and Global Growth

DENVER, CO – July 21, 2026 – In a decisive move to accelerate its commercial ambitions, Tungsten Automation has announced a significant reinforcement of its global leadership team. The AI-powered automation leader is strategically positioning itself to capitalize on market momentum by promoting Manik Mair to Executive Vice President of Business Operations, appointing Raja Nucho as Senior Vice President of Global Partnerships & Alliances, and promoting Thomas Van Merode to Regional Vice President of Sales in Asia. These are not merely personnel shuffles; they are calculated moves designed to sharpen the company’s execution, expand its crucial partner-driven revenue streams, and conquer new ground in high-growth markets, providing a clear roadmap for converting its advanced AI technology into sustained profitability.

Orchestrating an 'AI-First' Commercialization Engine

At the heart of Tungsten Automation’s strategy is a commitment to an “AI-first, agentic automation” model, a sophisticated approach that requires seamless internal coordination. The promotion of Manik Mair to the executive team is a direct reflection of this need. In his expanded role, Mair is tasked with the critical function of connecting strategy, analytics, and operations across the entire customer lifecycle. He now chairs the company’s cross-functional operating council, placing him at the nexus of the firm's commercial engine.

Since joining the company in 2025, Mair has been pivotal in aligning its strategic vision with its operational execution. His background makes him uniquely suited for the task. With over a decade of experience driving transformation at tech giants like Alight Solutions, FourKites, and Ceridian (now Dayforce), Mair has a proven history of shaping go-to-market strategies and leading large-scale execution. This experience is indispensable as the company, which rebranded from Kofax in early 2024, continues to integrate advanced generative AI capabilities into its flagship products like the recently launched TotalAgility 8.1. Delivering these complex, AI-infused solutions requires a flawlessly integrated operational backbone, which Mair is now empowered to build and oversee.

“Manik's expanded role sharpens how strategy and operations work together across our business,” said Peter Hantman, CEO of Tungsten Automation, in a recent statement. This internal alignment is the foundational step in ensuring that the company’s cutting-edge prototypes translate into reliable, scalable, and profitable customer solutions.

Doubling Down on a Partner-Led Growth Model

While a strong internal engine is crucial, market penetration in the enterprise software space is often achieved through a robust ecosystem of partners. Tungsten Automation has made its reliance on this channel clear, noting that partners generate approximately half of its revenue. The appointment of Raja Nucho as the new head of Global Partnerships & Alliances is a powerful signal that the company is doubling down on this lucrative strategy.

Nucho is a seasoned channel chief with over 25 years in the SaaS industry. His track record is formidable. At Ceridian, he built the company's global partner network from the ground up, growing the partner-sourced pipeline by an astounding 8X and doubling partner-sourced revenue. More recently at Mitratech, he managed an ecosystem of over 400 partners serving 1.5 million shared customers. His deep expertise in co-sell and resell motions, honed over 13 years at SAP, is precisely what Tungsten needs to energize its global network, which includes strategic alliances with giants like Ricoh, Xerox, and Canon.

This move is also a direct response to a hyper-competitive landscape. Market leader UiPath and other major players heavily leverage their partner networks to expand their reach and deliver integrated solutions. By bringing in a leader of Nucho’s caliber, Tungsten is equipping itself to compete more aggressively on a global scale. Hantman noted Nucho’s experience will “accelerate our partner-led growth as we advance our AI-first, agentic automation strategy,” underscoring the symbiotic relationship between product innovation and channel execution.

Targeting Asia's Automation Frontier

Alongside strengthening its operational core and partner channels, Tungsten Automation is setting its sights firmly on geographic expansion, with Asia as a key battleground. The promotion of Thomas Van Merode to Regional Vice President of Sales, Asia, centralizes leadership for this critical growth initiative. Based in Singapore since 2020, Van Merode brings deep regional knowledge and roughly 15 years of experience in the adjacent logistics and supply chain software industry from his time at e2open and Blujay Solutions.

This appointment is timely, as the Asia-Pacific market for intelligent automation is projected to see explosive growth. Van Merode’s mandate goes beyond simply selling software; he is focused on changing how the market in Asia buys automation. His goal is to shift the conversation away from features and price toward the tangible business value and transformative potential of AI-powered workflows. This value-selling approach is essential for marketing high-end platforms like TotalAgility to the region's largest organizations.

The company has already laid groundwork in the region, with partners like Canon recently expanding their offerings to include Tungsten’s platform in Asia. Van Merode's leadership will now provide the focused commercial drive needed to convert this groundwork into significant market share. His unique end-to-end perspective, from service delivery to commercial leadership, gives him the credibility to articulate not just what the technology can do, but how it can be successfully implemented to achieve measurable results.

These three leadership changes, viewed together, paint a clear picture of a company moving with purpose. Under the ownership of Clearlake Capital and TA Associates, and with recurring revenues already making up 90% of its business, Tungsten Automation is methodically assembling the leadership and strategy needed for its next phase of growth. By fortifying its operational engine, supercharging its partner ecosystem, and making a concerted push into Asia, the company is ensuring it has the commercial firepower to match its technological innovation in the fierce race for AI automation dominance.