Tripleseat Taps SaaS Veteran Brendan Thomas to Helm Revenue Growth

CONCORD, Mass. – July 08, 2026 – Tripleseat, the premier event sales and management platform for the hospitality industry, today announced a significant addition to its executive team, appointing Brendan Thomas as its new Chief Revenue Officer. The move signals a clear intent to accelerate commercial growth and solidify the company’s leadership position in a rapidly evolving hospitality technology market. Thomas will oversee the company's global go-to-market strategy, leading sales, marketing, and revenue operations.

In his new role, Thomas is tasked with scaling the business and deepening its reach across restaurants, hotels, and unique venues. The appointment comes as the hospitality sector increasingly leans on digital tools to navigate economic pressures and meet new guest expectations.

"Brendan has an excellent record of building high-performing revenue organizations that focus on enabling customer outcomes," said Michelle Fischer, CEO of Tripleseat. "He has helped category-leading software companies navigate pivotal stages of growth, bringing together strategy, execution and operational excellence. As we continue investing in our platform and expanding our reach, Brendan's expertise will help us serve more hospitality businesses and create even greater value for our customers."

An Architect of Go-to-Market Evolution

Thomas joins Tripleseat with a distinguished career built on scaling high-growth vertical SaaS companies. His track record demonstrates a keen ability to not only drive revenue but also to architect the commercial engines that sustain it. Most recently, as Senior Vice President of Revenue at 7shifts, he was a key figure in guiding the restaurant scheduling software company through a period of significant Annual Recurring Revenue (ARR) growth.

Crucially, at 7shifts, Thomas led the company’s strategic transition from a primarily product-led growth (PLG) model to a more robust sales-assisted go-to-market strategy. This experience is particularly relevant for a market leader like Tripleseat, which is looking to expand its footprint and capture more enterprise-level opportunities within the hospitality sector. His ability to blend self-service funnels with a sophisticated sales organization will be instrumental in reaching a wider array of venues, from single-location restaurants to global hotel chains.

Prior to his success at 7shifts, Thomas spent five pivotal years at DoorDash. There, he was instrumental in launching and scaling the company's Southeast market before taking on a leadership role in national enterprise chain rollouts during a period of explosive nationwide expansion. This experience in rapid market penetration and large-scale client acquisition provides him with a unique perspective on the operational complexities and strategic partnerships required to win in the competitive hospitality space.

Solidifying Leadership in a Competitive Arena

Tripleseat already commands a formidable position in the event management software market, being the trusted platform for over 20,000 venues worldwide. The platform's success is rooted in its hospitality-first design, which brings every lead, booking, and event detail into a unified view. In 2023 alone, the software managed an impressive $7.3 billion in event revenue for its customers and processed over 3.5 million booked events.

However, the hospitality tech landscape is fiercely competitive. Tripleseat competes with a range of providers, from comprehensive event planning giants like Cvent to specialized hotel solutions like Event Temple and Amadeus. In this crowded field, maintaining market leadership requires continuous innovation and strategic commercial execution. The appointment of a CRO with Thomas's specific skill set is a deliberate move to reinforce the company's offensive strategy.

By leveraging his expertise in building high-performing revenue organizations, Tripleseat aims to not only defend its market share but to aggressively expand it. The focus will be on demonstrating clear ROI for its customers, who rely on the platform to streamline operations and, most importantly, drive revenue from private events—a critical profit center for any hospitality business.

Aligning with a Transforming Industry

This leadership change is strategically timed with major shifts in the broader hospitality industry. The sector's digital transformation has accelerated, with SaaS solutions becoming the backbone of modern operations. The global SaaS market for hospitality is projected to surge from $24.2 billion in 2024 to over $75 billion by 2030, a clear indicator of the industry's commitment to technology.

Tripleseat has already shown its commitment to this trend, recently launching its Tripleseat Intelligence AI Platform to automate tasks and provide data-driven insights. Thomas's arrival is expected to further align the company’s commercial strategy with these technological advancements. His experience will help articulate the value of these new features, ensuring they translate into tangible growth for both Tripleseat and its clients.

Furthermore, as the events industry embraces hybrid models and a heightened focus on creating unique, experience-driven gatherings, the tools that power these events must evolve. Tripleseat's platform is central to this evolution, and Thomas's leadership will be key in packaging and selling a solution that meets the complex demands of today's event planners and venue managers.

"Tripleseat has an incredible reputation as the market leader in event management for venues, spurred by a passionate team and customers who genuinely love using the platform," said Brendan Thomas. "I'm excited to partner with the team to build on that momentum, invest in our customers' success, and help more hospitality businesses grow through events." His focus on customer success and growth underscores a strategy centered on partnership, ensuring that as Tripleseat scales, so too do the businesses it serves.