Trex's Trust Dynasty: Six Years at the Top of the Decking World

WINCHESTER, VA – February 11, 2026 – For the sixth consecutive year, Trex Company has been named “America’s Most Trusted® Outdoor Decking” by Lifestory Research, a rare feat of consistency in the competitive home improvement sector. The recognition underscores a powerful link between consumer trust, market leadership, and a deep-seated commitment to sustainability that has defined the brand for over three decades.

This is not just another corporate award. In a market where homeowners are making significant, long-term investments, this continuous validation reflects a deep emotional connection and confidence in the brand's promise of quality and longevity.

The Anatomy of Trust

The "America’s Most Trusted" accolade is the result of a rigorous, year-long study conducted by independent consumer research firm Lifestory Research. For its 2026 rankings, the firm surveyed nearly 4,000 Americans, employing a methodology designed to measure how trust directly influences purchasing decisions across more than 75 housing-related product categories.

The study's Net Trust Quotient Score, which forms the basis of the rankings, is derived from consumer perceptions of quality, reputation, and overall trustworthiness. Trex’s performance in the 2026 study was particularly dominant. It was the only brand in the outdoor decking category to achieve a maximum five-star trust rating, significantly outpacing its closest competitors, which received just three stars.

“Earning America’s Most Trusted recognition six years in a row is exceptionally rare, particularly in a competitive category like outdoor decking,” said Eric Snider, President and Chief Research Officer for Lifestory Research. “What truly sets Trex apart is not just the consistency of its wins, but the level of separation it continues to demonstrate over other brands. That kind of sustained, five-star trust signals deep emotional confidence from consumers and reflects a brand that consistently delivers on quality, performance, and long-term value.”

From Consumer Confidence to Market Dominance

This sustained consumer trust is not an abstract concept; it translates directly into formidable market performance. The composite decking industry is booming, with market projections estimating a compound annual growth rate (CAGR) of over 16% between 2024 and 2029. As homeowners increasingly seek durable, low-maintenance alternatives to traditional wood, Trex has positioned itself to capture this growth.

The company's financial results reflect this leadership position. For the full year 2024, Trex reported net sales of $1.15 billion, a 5.17% increase from the previous year, with an impressive EBITDA margin of 31.3%. Looking ahead, the company anticipates continued revenue growth in 2025, signaling confidence in its strategy and market position. This financial strength provides a tangible metric for the value of the trust it has cultivated.

“For homeowners making long-term investments in their homes and outdoor spaces, trust matters,” said Jodi Lee, Senior Vice President of Marketing for Trex. “Over the past 30+ years, Trex has built a legacy of trust with our customers by consistently delivering industry-leading products and an unwavering commitment to service and sustainability.”

The Eco-Friendly Foundation

A significant pillar of Trex's trusted reputation is its pioneering role in sustainability. Long before "eco-friendly" became a marketing buzzword, the company built its entire product line around recycled and reclaimed materials. Today, Trex decking is made from 95% recycled content, a blend of reclaimed wood fibers and plastic film.

The scale of this initiative is staggering. The company diverts over 400 million pounds of plastic and wood scrap from landfills annually. A standard 500-square-foot deck utilizes approximately 140,000 recycled plastic bags. This commitment extends to its manufacturing processes, which employ closed-loop water systems that recycle 99% of the water used.

This dedication has not gone unnoticed. Trex has been named to Barron's list of the 100 Most Sustainable U.S. Companies for two consecutive years and was recognized by Newsweek as one of America’s Most Responsible Companies. This deep-rooted environmental ethos resonates strongly with modern consumers who prioritize sustainability in their purchasing decisions, further cementing the brand's trustworthy image.

Thriving in a Competitive Arena

Trex’s continued dominance is all the more remarkable given the highly competitive landscape. Rival brands like Fiberon and TimberTech (owned by AZEK Company) are also major players, with strong product offerings and their own robust sustainability narratives.

Fiberon, for instance, emphasizes that its use of recycled materials prevents 70,000 tons of waste from entering landfills annually and saves nearly one million trees each year. Similarly, TimberTech has an aggressive PVC recycling program aiming to reuse 1 billion pounds of scrap material by the end of 2026. Both competitors actively market their products as durable, low-maintenance, and eco-conscious alternatives to wood.

In this environment, Trex’s ability to consistently stand out as the "Most Trusted" brand highlights its success in not only delivering a high-performance product but also in building a comprehensive brand ecosystem that includes railing, lighting, and outdoor kitchen components, all under a single, trusted name.

Shaping the Modern Backyard

The company's success is perfectly timed with a cultural shift in how Americans view their homes. The pandemic accelerated a trend toward treating outdoor areas as essential living spaces for entertainment, relaxation, and family life. Today’s homeowners demand more than just a place to put a grill; they want fully functional, aesthetically pleasing extensions of their indoor living areas.

This trend favors products that offer durability, low maintenance, and design flexibility—all hallmarks of Trex's portfolio. By providing a complete suite of outdoor living products, the company has moved beyond simply selling decking boards to offering a holistic solution for creating the ultimate backyard retreat. This strategic expansion, built on a foundation of unwavering consumer trust, ensures that Trex is not just a part of the current outdoor living boom but is actively shaping its future.

"Trust is everything," added Lee. "Shoppers want brands they can believe in – ones built on integrity and long-term performance. We’re proud to earn that trust by consistently exceeding expectations."