Townsend's Local Gems Partner with National Hospitality Leader Streamside

NASHVILLE, Tenn. – July 29, 2026 – A landmark partnership is set to bolster the future of outdoor experiences in Townsend, Tennessee, known as the “Peaceful Side of the Smokies.” Chelly and Kevin Clayton have announced a strategic, long-term investment agreement with Nashville-based Streamside RV Resorts & Campgrounds, a fast-growing force in the outdoor hospitality industry. The partnership includes the beloved local businesses Little Arrow Outdoor Resort, Little Arrow Base Camp RV Park, River Rat Tubing & Rafting, and Burger Master.

This agreement marks a significant moment for both the Clayton family, who have nurtured these businesses into community cornerstones, and Streamside, which adds these premier properties as the 38th and 39th in its rapidly expanding national portfolio. The deal is structured not as a simple sale, but as a collaborative venture designed to ensure long-term stewardship, preserve the unique culture of Townsend, and fuel sustained investment into the guest experience.

A Partnership Rooted in Preservation

At the heart of the agreement is a shared commitment to continuity. The Clayton family will remain significant investors, ensuring their vision and values continue to guide the properties. Crucially, the trusted local leadership team, including longtime operators Carmen Simpher and Jay Moore, will continue to manage day-to-day operations. Simpher, Chelly Clayton’s sister, was a co-owner and CEO of Little Arrow Outdoor Resort, which the family purchased at auction in 2017 and transformed from the former Tremont Campground into a premier destination that opened in 2018.

This focus on preserving the existing leadership and local character was a key factor for the Claytons. "We've been fortunate to build these businesses into destinations that families return to year after year," said Kevin Clayton. "As we looked to the future, we wanted a long-term partner who could help take them to the next level while sharing our commitment to our guests, our team members, and the Townsend community. Streamside brings the experience, resources, and visionary perspective to help continue building on what we've created together."

The sentiment is echoed by Streamside's leadership, who see their role as custodians of a legacy. "We're honored to welcome the Claytons' premier properties into the Streamside portfolio," said John Cascarano, Founder and CEO of Streamside. "They have built something truly special in Townsend while investing in their people and the community. Our role is to build on that strong foundation and support their outstanding teams with additional resources, expertise, and sustained investment. We share their vision and are committed to preserving what makes these businesses so unique while helping them reach their full potential."

Streamside's Rise in a Booming Outdoor Market

This partnership unfolds against the backdrop of a thriving outdoor recreation economy, which generated a record $1.3 trillion in economic output in 2024, according to the U.S. Bureau of Economic Analysis. RVing, in particular, has seen explosive growth, becoming the second-largest conventional outdoor activity and attracting a younger, more diverse demographic, with the median age of new buyers dropping to 32.

Within this dynamic market, Streamside RV Resorts & Campgrounds has emerged as a formidable player. Founded just in 2023, the company has pursued an aggressive growth strategy, expanding its coast-to-coast presence to 39 properties across 17 states, encompassing over 4,400 RV and lodging sites. Its model, described as "locally oriented but nationally supported," focuses on acquiring high-quality assets and enhancing them with professional management and capital investment while honoring their local identity. Recent high-profile moves include a $97 million acquisition of seven premium RV resorts in February 2026 and the approved purchase of Maine's Sandy Pines Campground in June 2026.

Streamside's philosophy, encapsulated in its tagline "Rooted, wherever you roam," centers on curated comfort, connected community, and caring hospitality. By pairing national resources with local expertise, the company aims to redefine the standard for modern adventure, a goal that aligns perfectly with the foundation already built at Little Arrow and River Rat.

Beyond the Campgrounds: The Claytons' Enduring Vision for Townsend

For the Clayton family, this partnership is not an exit, but an evolution. By bringing in Streamside to steward their established hospitality businesses, they are creating more capacity to accelerate their other passion projects, deepening their investment in the economic and cultural fabric of the Townsend region.

"This partnership gives us the opportunity to invest even more into the local businesses and projects we are incredibly passionate about," explained Chelly Clayton. "We're excited about what lies ahead for Little Arrow, River Rat, and Burger Master, but also for the Company Distilling, Vee Hollow Mountain Bike Park, Salubrious Farms, and the community we love."

This commitment is already visible across the area. The Claytons are key figures behind Company Distilling, a venture that has brought significant investment and world-class talent to Townsend and Alcoa. Their support for the Vee Hollow Mountain Bike Park is helping to establish the region as a premier destination for another segment of outdoor enthusiasts. By maintaining their home in Walland and remaining actively involved, Kevin and Chelly Clayton are reinforcing their long-term vision for a vibrant, sustainable, and authentic East Tennessee community.

Guests visiting the Townsend properties can look forward to the same dedicated staff and high-quality hospitality they have come to expect. The new partnership promises to enhance this experience with the backing of Streamside's national network and resources, ensuring these beloved destinations will continue to thrive for years to come. The partners have also hinted at an upcoming special event announcement for guests and the community, signaling an exciting new chapter for outdoor recreation in the Great Smoky Mountains.