Toll Brothers Bets on Flagler Beach with New Luxury Community

FLAGLER BEACH, FL – November 19, 2025

Toll Brothers, a leading national builder of luxury homes, has officially opened ‘Toll Brothers at Veranda Bay’ in Flagler Beach, Florida. The new community aims to capitalize on the growing demand for upscale coastal living and represents a significant investment in the historically laid-back town. The development promises resort-style amenities and customizable homes, poised to attract affluent buyers seeking a relaxed yet refined lifestyle.

Riding the Coastal Luxury Wave

Florida's coastline continues to be a magnet for both seasonal residents and those making a permanent move. The combination of warm weather, no state income tax, and diverse recreational opportunities has created a robust market for luxury properties. “We're seeing a consistent influx of buyers who are prioritizing lifestyle,” explains one local real estate professional. “They’re looking for communities that offer not just a beautiful home, but also a sense of belonging and access to amenities.”

Toll Brothers’ entry into Flagler Beach reflects a broader trend of developers targeting these desirable coastal locations. The company’s strategic focus on the luxury segment insulates it, to some extent, from the volatility affecting other parts of the housing market. “They’re catering to a demographic that’s less price-sensitive,” notes an industry analyst. “Affluent buyers are often less concerned with interest rate fluctuations and more focused on quality, location, and lifestyle.” This strategic approach has allowed Toll Brothers to maintain strong sales figures, recently reporting over $10.6 billion in home sales revenue for fiscal year 2024.

Transforming Flagler Beach: Growth and Considerations

While Flagler Beach has long been known as a quiet, family-friendly destination, the arrival of a large-scale development like ‘Toll Brothers at Veranda Bay’ is expected to bring significant changes. The community, featuring single-family homes priced from the mid-$500,000s, offers a range of amenities including a pool, fitness center, dog park, and tennis/pickleball courts, with optional boat slips available.

The economic impact is projected to be positive. New construction is already contributing significantly to local property tax revenues, with Flagler Beach seeing over $13.1 million in new construction activity in 2023. The influx of new residents is also expected to boost local businesses and create employment opportunities. “The development is bringing a new level of investment to the town,” says a local business owner. “We're optimistic about the potential for increased foot traffic and spending.”

However, the rapid growth is also raising concerns among some residents. Preserving the town’s small-town character and managing infrastructure improvements to accommodate the increased population are key priorities. Some have voiced concerns about potential traffic congestion and the impact on local schools. “It’s important that growth is managed responsibly,” says one long-time resident. “We want to maintain the unique charm that makes Flagler Beach such a special place to live.”

Beyond the Blueprint: Design and Customization

Toll Brothers differentiates itself through its commitment to high-quality design and extensive customization options. The company’s Design Studio allows homebuyers to personalize their homes with a wide range of finishes, fixtures, and appliances, creating a space that reflects their individual tastes and preferences. This emphasis on personalization is a key selling point for affluent buyers who are looking for a home that is truly unique.