The Private Playbook: New App Shields Kids' Sports from Social Media

TYLER, TX – December 16, 2025 – As parents navigate the increasingly complex digital world, a Texas couple today launched a new mobile application aimed at easing the widespread anxiety over sharing children's lives online. Steven and Andréa Day have introduced SocialScoreKeeper, a private, family-focused platform designed to create a secure space for sharing a child's sports moments and milestones, away from the prying eyes of public social media feeds and data-hungry algorithms.

The launch comes at a time when parental concern over digital privacy is at an all-time high. Recent studies indicate that over 70% of parents worry about privacy issues related to posting about their children, a practice often dubbed "sharenting." With SocialScoreKeeper, the Days are offering a direct solution, allowing parents to create invitation-only "Fan Clubs" for each child, ensuring that game-winning goals and personal bests are shared only with grandparents, aunts, uncles, and close friends.

"Every parent has heard, 'Did you see me?'" said Steven Day, co-creator and developer of the app. "But now, with SocialScoreKeeper, parents can answer 'yes' to something even better: 'Did they see me?' Grandparents in another state, aunts and uncles across the country, cousins who care—they're all there in real time. We built this so every loved one can be present for every moment that matters."

A Digital Safe Harbor

SocialScoreKeeper’s core appeal lies in its stringent, privacy-first architecture, a stark contrast to the business models of mainstream social networks. Research shows a staggering 82% of parents are concerned about social media sites using their family's data for targeted advertising. The new app directly confronts this by promising no ads, no public profiles, no user-search functionality, and, most critically, no selling of user data.

This commitment extends to its compliance with the Children's Online Privacy Protection Act (COPPA), a federal law governing the online collection of personal information from children under 13. The app's framework, where only adults can create accounts and manage profiles on behalf of children, aligns with the regulation's principles. This is particularly timely, as the Federal Trade Commission (FTC) has recently moved to strengthen COPPA, placing new restrictions on targeted advertising and data security that platforms must meet by 2026. By building its business model entirely on subscriptions rather than advertising revenue, SocialScoreKeeper positions itself ahead of a growing legislative and consumer-driven push for greater data protection for minors.

Within the app, all content is private by default. Parents have complete control over who is invited to a child’s Fan Club and can remove members at any time. This closed-loop system is designed to prevent the unintentional exposure that can occur in semi-private groups on larger platforms and to protect a child’s developing digital footprint from being cataloged and monetized.

Connecting Generations Across the Sidelines

Beyond its function as a digital fortress, the app is engineered to foster connection for geographically dispersed families. For the grandparent who lives three states away or the deployed parent overseas, missing a child’s game is a common and often painful reality. SocialScoreKeeper aims to bridge that distance by transforming passive observers into active, real-time participants.

The platform includes a suite of practical tools to keep everyone in sync. Features include integrated team schedules, game day reminders with push notifications, and one-tap driving directions for those attending in person. The standout feature, however, is the built-in "Game Camera." It allows a parent or another fan at the game to capture photos and videos directly from the live scoring screen, which are then optimized and shared with all Fan Club members within seconds. This creates a shared, immediate experience, allowing a relative hundreds of miles away to see a photo of a game-winning shot almost as soon as it happens.

This focus on connecting generations is a powerful emotional draw, transforming the act of following a child’s athletic journey from a series of delayed text messages and phone calls into a cohesive, shared event. The launch, timed just before the holidays and the start of new winter and spring sports seasons, underscores its potential as a tool for strengthening family bonds when distance is a barrier.

Carving a Niche in a Crowded Field

SocialScoreKeeper enters a competitive market populated by team management apps like TeamSnap and SportsEngine, as well as general communication tools like GroupMe and WhatsApp. However, it differentiates itself by deliberately shifting the focus from the team to the individual child and their private family network. While team management apps excel at logistics for coaches and entire rosters, they are not designed for the intimate sharing of a single child's personal achievements with their specific extended family.

This niche focus is reflected in the app's pricing structure, which is built on a freemium model. A Free tier allows anyone to join up to three Fan Clubs, making it easy for relatives to participate without a financial barrier. For family members wishing to follow more children, a Fan plan is available for $1.99 per month, supporting up to 30 Fan Clubs. The primary revenue stream comes from the ScoreKeeper plan at $9.99 per month, designed for parents and guardians who create and manage athlete profiles. This subscription-only revenue model reinforces the company's promise of an ad-free, data-secure environment.

Available today on iOS and Android in the United States, Canada, the United Kingdom, New Zealand, and Australia, the platform created by the Texas-based family-owned company represents a growing movement toward purpose-built technology that prioritizes user well-being over engagement metrics. By addressing a specific parental pain point with a solution rooted in privacy and connection, SocialScoreKeeper offers a compelling vision for the future of family-oriented technology.