Tequity Taps ServiceNow Veteran to Guide Booming M&A Market

TORONTO, ON – February 20, 2026 – In a move that underscores the increasing specialization within technology mergers and acquisitions, M&A advisory firm Tequity Advisors has appointed Thomas Moewe, a seasoned ServiceNow entrepreneur and operator, as its new ServiceNow Leader and M&A Advisor. The appointment signals a strategic deepening of Tequity's focus on the rapidly consolidating and high-growth ServiceNow partner ecosystem.

Moewe joins the firm to guide ServiceNow-focused services companies on growth strategy, positioning, and M&A readiness. His hiring reflects a broader industry trend where deep, operational experience is becoming as critical as financial acumen in navigating complex technology transactions.

A Strategic Bet on Specialized Expertise

Tequity Advisors, a firm that has already advised on over 100 technology M&A transactions, is doubling down on its commitment to the ServiceNow space. The firm has successfully guided eight ServiceNow ecosystem exits, building a notable track record in a niche that continues to show durable growth.

Past transactions highlight Tequity's reach and expertise in this specific market. The firm advised Saudi Arabia-based Unikomm on its 2025 acquisition by global ServiceNow Elite Partner Plat4mation, and in 2021, it facilitated the acquisitions of Elite ServiceNow partners Rapid Technologies by Synoptek and SuMO IT Solutions by EY Canada. These deals demonstrate a clear pattern of larger integrators and consulting firms acquiring specialized ServiceNow capabilities to meet enterprise demand.

By bringing Moewe on board, Tequity is enhancing its ability to serve this vibrant market. "The ServiceNow partner ecosystem remains one of the most durable growth markets in enterprise technology," said Alex MacKay, Executive Chairman and Co-Founder of Tequity Advisors. "Thomas brings operator-level insight that strengthens our ability to guide founders through positioning and strategic optionality."

This move positions Tequity not just as a transactional advisor, but as a strategic partner equipped with an insider’s understanding of what drives value and success within the intricate ServiceNow landscape.

The Operator's Edge in a High-Stakes Market

Moewe is not a traditional M&A advisor. With over a decade spent building and scaling businesses native to the ServiceNow platform, he embodies the 'operator-advisor' model. He co-founded multiple successful ServiceNow partner companies, including The Anti (which became StridePath Consulting) and Servos, firms recognized for their execution and innovation.

His experience is deeply technical and forward-looking. Moewe operated at the intersection of consulting, product development, and artificial intelligence, notably building one of the first AI-powered chatbots on the ServiceNow platform back in 2017. This history gives him unique credibility and a granular understanding of the technological shifts now reshaping the ecosystem.

For founders of ServiceNow partner firms considering an exit, this background is invaluable. An advisor with operational experience can provide guidance that transcends financial modeling, helping companies optimize their positioning, specialize effectively, and build the kind of repeatable intellectual property (IP) that attracts premium valuations. They understand the challenges of scaling a tech-services business from the inside, making their strategic advice both practical and immediately applicable.

Navigating ServiceNow's AI-Fueled Growth Spurt

The strategic importance of Moewe's appointment is magnified by the explosive growth and transformation occurring within the ServiceNow ecosystem. The market for ServiceNow-related tech services is forecast to surge from $24.8 billion in 2023 to over $123 billion by 2033, expanding at a compound annual growth rate of 17.4%. This growth is increasingly fueled by AI.

ServiceNow has placed generative AI at the core of its platform and partner strategy, fundamentally changing how value is created. Moewe's insights align perfectly with this market shift. "ServiceNow rewards partners who go deep," he stated. "The next wave of growth will come from firms combining workflow specialization with AI-enabled delivery and repeatable IP. That fundamentally changes how value is created and measured."

This focus on depth over breadth means that partner valuations are becoming more nuanced. Buyers are no longer just looking for headcount or revenue; they are seeking specialized expertise in high-demand areas like cybersecurity, customer experience, and industry-specific workflows, all augmented by AI. Moewe's role will be to help Tequity's clients understand and articulate this new form of value to potential acquirers.

Consolidation and the Future of Partner Valuations

The rapid evolution and high growth of the ServiceNow market have created a fertile ground for M&A activity. A 'buy vs. build' mentality prevails, with larger system integrators, consulting firms, and private equity sponsors aggressively acquiring smaller, specialized partners to gain market share and technical capabilities. This consolidation trend shows no signs of slowing, making it a critical time for founders to consider their strategic options.

The challenge for these specialized firms is ensuring they are properly valued for their unique contributions, particularly their investments in AI-driven solutions and proprietary IP. This is where the combination of M&A process discipline and deep operational knowledge becomes a powerful advantage for sellers.

The addition of an experienced operator like Thomas Moewe to an established M&A advisory firm like Tequity is a clear indicator of market maturation. As the technology landscape becomes more complex and specialized, the ability to provide industry-specific, strategic guidance is paramount. For founders in the ServiceNow ecosystem, this evolution in advisory services offers a more sophisticated pathway to realizing the full value of the businesses they have built.