TAMKO and RSRA Forge Alliance to Raise Roofing Industry Standards

JOPLIN, MO – January 16, 2026 – In a landmark move signaling a push for greater accountability in the home services sector, TAMKO Building Products LLC has announced a strategic alignment with the Roofing & Solar Reform Alliance (RSRA) and its prominent advocate, Adam Bensman. The partnership unites an 80-year-old independent roofing manufacturer with a vocal reform group, aiming to drive innovation, elevate ethical standards, and build a more transparent future for the roofing and solar industries.

This collaboration is presented not as a pivot in strategy but as the culmination of five years of focused development at TAMKO, a period marked by the release of high-performance shingles like Titan XT® and StormFighter FLEX® and the expansion of its contractor support program, The TAMKO Edge®. The alliance formalizes a shared commitment to prioritizing homeowners and empowering ethical contractors.

“At TAMKO, commitment isn’t a slogan; it’s how we operate,” said Alex Hines, Vice President of Sales and Chief Revenue Officer. “We are intentional about supporting contractors, protecting homeowners, and strengthening the communities we serve. Adam Bensman and RSRA share those same values, and this alignment reflects our shared belief that transparency and accountability are essential to the future of our industry.”

A Crusade Against Industry Ailments

The roofing and solar industries have long been plagued by issues that erode consumer trust. From misleading sales tactics and poor workmanship to the notorious “storm chasers” who perform substandard work before disappearing, homeowners often face significant financial and emotional distress. Reports from consumer protection agencies frequently list home improvement among the top sources of complaints, citing a lack of communication, shoddy installations, and outright scams where contractors vanish after receiving large upfront payments.

This challenging landscape is precisely what the RSRA was created to address. Founded on the principle of “Fighting for What’s Right,” the alliance advocates for fair treatment of contractors, ethical business practices, and robust protections for homeowners. Leading the charge is Adam Bensman, an influential figure known as “The Roof Strategist,” whose training programs and advocacy reach thousands of industry professionals. Bensman’s involvement lends significant credibility and a powerful voice to the movement.

“It’s crystal clear that TAMKO’s values and commitment to excellence in both relationships and product development are focused on homeowners and contractors, not just shareholders,” said Bensman. “TAMKO has a long history of standing with contractors and investing in the long-term health of the industry. We share the belief that homeowners come first and that trust, accountability, and transparency are what will keep this industry strong.”

Beyond Shingles: A Strategic Play for Leadership

For TAMKO, this alignment is a calculated strategic move that extends its brand promise of “Performance that Protects™” beyond the physical attributes of its shingles. As a privately held, independent manufacturer competing against larger corporations like GAF and Owens Corning, the company is positioning itself as a leader not just in product innovation but in industry ethics. The press release notes that being “smaller means trying harder,” a mindset that drives the company to innovate in programs and processes as well as products.

By championing reform, the Joplin-based manufacturer can differentiate itself in a crowded market where trust is a scarce and valuable commodity. The partnership reinforces its reputation for integrity, potentially strengthening loyalty among the network of contractors who value ethical business practices. This focus on advocacy complements TAMKO's vertical integration strategy, where owning its raw materials plants allows for greater quality control and supply chain stability—hallmarks of a company invested in long-term performance and reliability.

This initiative allows the company to actively shape the industry dialogue, promoting a level playing field where quality and integrity are rewarded over deceptive shortcuts. It’s a long-term investment in the health of the entire ecosystem, which ultimately creates a more stable and trustworthy market for all stakeholders.

Championing the Ethical Contractor

At the heart of this alliance is a direct commitment to empowering roofing and solar professionals. Reputable contractors often find themselves at a disadvantage, competing against non-credible operators who underbid jobs by cutting corners on materials, labor, and insurance. The TAMKO-RSRA partnership aims to provide these ethical businesses with the tools and support they need to thrive.

The collaboration will focus on delivering industry education, advocacy, and outreach designed to elevate professional standards. This includes helping contractors reduce call-backs, protect their reputations, and deliver on their promises to homeowners. These efforts will build upon existing platforms like The TAMKO Edge® contractor program, which already provides roofing professionals with training, marketing support, and rewards to help them grow their businesses.

By championing the cause of the professional contractor, the alliance seeks to foster an environment where expertise and quality are valued. The goal is to equip contractors not only with high-performance products but also with the business acumen and ethical framework needed to build sustainable, trusted companies. This focus on professional development is critical for ensuring homeowners receive the quality installation and service they deserve, thereby rebuilding trust from the ground up.

Forging a Path with Education and Advocacy

The practical application of this alliance will unfold through a multi-faceted approach centered on education, advocacy, and public awareness. The partners plan to collaborate on developing educational resources that promote best practices for installation, business management, and customer service. These initiatives will be designed to elevate the knowledge base of the entire industry, from new entrants to seasoned veterans.

On the advocacy front, the alliance intends to be a respected voice for reform, working to influence policy and promote standards that protect both consumers and ethical contractors. While specific legislative goals have not been detailed, the overarching aim is to create a regulatory environment that discourages unethical behavior and supports transparency. This will be paired with public awareness campaigns designed to educate homeowners on how to identify reputable contractors, what to look for in a contract, and how to avoid common scams.

Through these combined efforts, TAMKO and the RSRA are not just addressing symptoms but are working to cure the underlying issues that have long hampered the industry’s reputation. Their shared vision is to build a stronger, more resilient industry where integrity matters, transparency builds trust, and protection extends far beyond the roof itself.