Tactical Wealth Hits Newsmax 2, Merging Military Grit with Business Savvy

MIAMI and NEW YORK – March 12, 2026 – Gebbia Media, the entertainment subsidiary of financial services firm Siebert Financial (NASDAQ: SIEB), announced today the television launch of its popular podcast Tactical Wealth. The new weekly program will premiere on the Newsmax 2 streaming platform on March 21st, translating its focus on military and veteran entrepreneurship from audio to the television screen.

Hosted by former U.S. Navy SEAL, journalist, and entrepreneur Kaj Larsen, the show aims to apply the strategic mindset of elite military operators to the worlds of business and finance. The move represents a significant step for both Gebbia Media and its parent company, positioning them at the intersection of media, finance, and a dedicated mission to support the veteran community.

From Service to Startup: A New Platform for 'Vetrepreneurs'

Tactical Wealth enters a landscape where veteran entrepreneurship is a vital and growing part of the U.S. economy. According to 2021 data, over 305,000 veteran-owned businesses employ 3.3 million people. Yet, these 'vetrepreneurs' often face distinct hurdles, including difficulties translating military leadership skills into civilian business language and securing access to capital. The show's mission is to provide “real tools for the next mission, building financial strength, and owning the future,” as host Kaj Larsen stated.

“This show is built on honest conversations with people who have led under pressure, taken risks, and built something meaningful,” Larsen said in the announcement. His own background as a Navy SEAL, an Oscar-nominated producer, and a successful fintech entrepreneur who now leads military investing initiatives for Siebert, lends significant credibility to this mission.

The program promises to deliver actionable insights through candid conversations with leaders who have successfully navigated the path from military service to business success. Season 1 boasts an impressive lineup, featuring self-made billionaire and U.S. Navy veteran John Paul DeJoria, co-founder of Paul Mitchell and Patrón Tequila; Rob O’Neill, the former U.S. Navy SEAL known for his role in the mission that killed Osama bin Laden; and General Laura Richardson, a retired four-star general who was the first woman to lead U.S. Southern Command. These guests bring a wealth of experience in high-stakes leadership, resilience, and strategic execution, themes central to the show's premise of empowering a new generation of American builders.

Siebert Financial's Strategic Foray into Media

The launch of Tactical Wealth on a television network is more than just a new show; it is a calculated strategic move by its parent company, Siebert Financial. By leveraging its subsidiary Gebbia Media, Siebert is diversifying beyond its traditional financial services roots into the dynamic world of content creation and distribution. This aligns with a broader corporate strategy to integrate compelling media with its financial infrastructure, aiming to enhance financial literacy and expand its market reach.

The synergy is clear: Kaj Larsen is not only the host but also Siebert’s lead for military investing initiatives, creating a direct bridge between the show's content and the firm's specialized financial services. This positions Siebert to build trust and authority within the military and veteran community, a demographic it is actively targeting.

David Gebbia, CEO of Gebbia Media, highlighted the strategic partnership. “Tactical Wealth has a clear audience, a strong voice, and a mission that matters. We’re proud to partner again with Newsmax to bring it to the screen every week.”

This sentiment was echoed by Newsmax CEO Chris Ruddy. “It delivers a compelling mix of leadership, service, entrepreneurship, and financial insight through the lens of the military and veteran experience,” Ruddy stated, signaling the show’s strong alignment with the network’s search for fresh voices and engaged audiences.

The Migration of Content: Podcasts Conquer Television

Tactical Wealth's transition to television places it squarely within a major media trend: the migration of successful podcasts from audio-only platforms into the visual medium of television. In recent years, shows like Dirty John, Homecoming, and The Dropout have demonstrated that podcasts can serve as powerful intellectual property, complete with a pre-existing, loyal audience. This reduces the risk for networks and allows for the expansion of established narratives.

“Podcasts have become one of the most powerful ways to build trust and deliver value, and now that format is moving onto television in a bigger way,” David Gebbia noted. By adapting its proven audio format, Gebbia Media is betting it can capture a larger audience in their living rooms.

The choice of Newsmax 2 as a platform is also strategic. As a free ad-supported streaming television (FAST) channel, Newsmax 2 has seen explosive growth, reaching over 21.5 million cumulative viewers in May 2025. Its availability across major OTT platforms like Roku, Pluto TV, and Samsung TV+ provides a direct channel to a large and growing streaming audience that is increasingly cutting the cord from traditional cable.

The show will adopt a multi-platform distribution strategy. While a weekly version will air on Newsmax 2, an extended cut of each episode will be released the following Tuesday on YouTube and major podcast platforms. This hybrid approach caters to both linear TV viewers and digital-native consumers, maximizing the show's reach and engagement across different consumption habits. The program is executive produced by David Gebbia, Richie Gebbia, Kaj Larsen, and Stefano Marrone, ensuring a consistent vision from its podcast origins to its new television format.