Smart Dashcams Drive Safety Forward: 70mai Bets on Tech to Disrupt North American Market

Las Vegas, NV – November 3, 2025 – The dashcam market is evolving beyond simple accident recording, and 70mai is aiming to lead that charge. The Chinese tech company is making its North American debut at the SEMA Show in Las Vegas, showcasing a line of 4K dashcams designed to redefine in-car safety and cater to a wider range of drivers – from rideshare operators to families. The launch comes on the heels of the company’s 4K Omni dashcam being named a TIME Best Invention of 2025, a distinction that positions 70mai as a serious contender in a competitive market.

For years, dashcams have been viewed primarily as tools for documenting incidents. But a growing awareness of their potential for accident prevention, insurance claim support, and even proactive safety features is driving demand for more sophisticated devices. 70mai is betting on this trend, emphasizing advanced imaging technology and features tailored to specific driver needs.

Beyond Basic Recording: The Rise of the 'Smart' Dashcam

The dashcam market, currently valued at $3.8 billion globally and projected to reach $4.5 billion by 2025, is seeing a surge in demand for higher-resolution cameras and ‘smart’ features. “Consumers are no longer satisfied with basic recording,” explains a source within the automotive tech industry. “They want cameras that can actively assist them, provide clear evidence in case of an incident, and integrate seamlessly with their driving experience.”

70mai’s 4K Omni, highlighted by TIME for its innovative design and capabilities, exemplifies this shift. The camera boasts 4K resolution, a 140-degree field of view, and a suite of proprietary technologies – including MaiColor Vivid+ for enhanced color accuracy, Lumi Vision for adaptive brightness, and Night Owl Vision for improved low-light performance. These features, combined with AI-powered alerts and voice control, position the Omni as a premium offering focused on both safety and convenience.

A Camera for Every Driver

Recognizing the diverse needs of the driving population, 70mai is adopting a tiered approach with its product lineup. While the 4K Omni aims for the high-end market, the company is also offering models tailored to specific use cases.

“We see a significant opportunity in catering to the growing rideshare market,” said a company representative. “Drivers need reliable evidence in case of disputes, and our 4K T800 model provides that clarity and peace of mind.” The T800 is specifically designed for professional drivers, offering continuous recording, cloud connectivity, and advanced parking monitoring features.

For families, 70mai is emphasizing the A810S model, which offers comprehensive recording coverage, parking monitoring, and a user-friendly interface. “Parents want to ensure the safety of their loved ones, and our cameras provide an extra layer of security,” the representative added.

Insurance Implications and the Rise of 'Evidence-Based' Driving

Beyond safety and convenience, dashcam footage is increasingly becoming crucial in insurance claims. “Dashcam footage can significantly expedite the claims process and provide clear evidence of fault,” explains an insurance industry analyst. “We’re seeing a growing trend of insurance companies offering discounts to drivers who install dashcams.”

This trend is fueling the demand for higher-quality dashcams that provide clear, reliable footage. “The clarity of the footage is critical,” the analyst adds. “A blurry or distorted video can be useless in a claim.” 70mai’s focus on 4K resolution and advanced imaging technologies positions it well to capitalize on this trend.

A Competitive Landscape

70mai enters a competitive market dominated by established players like Garmin and Thinkware. Garmin is known for its reliability and integration with other devices, while Thinkware offers cloud connectivity and AI features. “The dashcam market is becoming increasingly crowded,” notes a tech reviewer. “New entrants need to offer something unique to stand out.”

70mai is betting that its focus on advanced imaging technology, tailored product offerings, and competitive pricing will give it an edge. “We’re confident that our products offer a compelling value proposition for drivers,” says the company representative. “We’re committed to providing innovative solutions that enhance safety and peace of mind.”

The company’s North American debut at SEMA is a crucial step in its expansion strategy. By showcasing its products to industry professionals and consumers, 70mai is aiming to establish itself as a major player in the dashcam market. Whether it can disrupt the established order remains to be seen, but one thing is clear: the dashcam market is evolving, and 70mai is determined to be at the forefront of that evolution. The company’s commitment to innovation and its understanding of the changing needs of drivers suggest that it has the potential to make a significant impact on the industry.