SiteOne Acquires Reinders, Cementing Midwest Market Presence

ROSWELL, GA – March 17, 2026 – SiteOne Landscape Supply, Inc., the largest wholesale distributor of landscape supplies in North America, has completed its acquisition of Reinders, a distinguished fifth-generation, family-owned distributor. The move integrates Reinders' 12 locations across the Midwest into SiteOne's sprawling network, marking a significant strategic expansion and signaling a continuation of the consolidation trend sweeping through the green industry.

The deal brings a company with over 150 years of history under the umbrella of the publicly traded giant (NYSE: SITE). Reinders, renowned for its technical expertise and deep-rooted customer relationships in Wisconsin, Michigan, Illinois, Indiana, Kansas, and Minnesota, will now operate as part of the SiteOne organization. This acquisition is SiteOne's second of 2026, underscoring its aggressive growth-by-acquisition strategy.

A Calculated Strategy of Scale and Acquisition

SiteOne's acquisition of Reinders is not an isolated event but a key move in a long-term, deliberate strategy. The company has built its market-leading position through a combination of organic growth and, more pointedly, a consistent campaign of acquiring regional distributors. Since 2013, SiteOne has integrated over 100 such companies, systematically expanding its geographic footprint and product offerings.

This strategy is backed by robust financial performance. The company reported a 4% increase in net sales to $4.70 billion for the full fiscal year 2025, with adjusted EBITDA growing by 10% to $414.2 million. With a market capitalization of $5.8 billion and a manageable debt-to-equity ratio, SiteOne is well-capitalized to continue its acquisition-fueled expansion. The company’s leadership has consistently communicated a three-pillar strategy for value creation: organic growth, margin expansion, and strategic acquisitions. The Reinders deal fits squarely into this playbook.

"As a very successful fifth-generation, family-owned company, Reinders is well-known and respected in the green industry for quality and reliability, a commitment to exceptional customer service, and for helping their customers succeed – values that we share at SiteOne,” said Doug Black, Chairman and CEO of SiteOne, in a statement. He emphasized that the acquisition enhances SiteOne's ability to serve landscape professionals throughout the "growing Midwest market."

A 150-Year Legacy Meets a National Powerhouse

For Reinders, the acquisition marks the end of an era of family ownership but also the beginning of a new chapter. Founded over 150 years ago, the company has been a stalwart in the Midwest green industry, building a loyal customer base through its specialized knowledge in irrigation, agronomics, and landscape lighting. The decision to sell to a national entity reflects the changing dynamics of the distribution market, where scale offers significant competitive advantages.

To ensure continuity and preserve the brand equity built over five generations, SiteOne has taken steps to reassure employees and customers. The Reinders name will be retained, and Ann Reinders, the company's Vice President of Operations, will remain with the business to guide its next phase.

“For 150 years, we have built a name, a brand, and a legacy in the green industry,” said Ann Reinders. “SiteOne is the best partner to continue to further the service excellence and quality products the green industry deserves. I look forward to leading Reinders into our next phase, strengthened by the infrastructure, leadership and people-focused approach SiteOne provides.”

This approach—retaining local branding and leadership—is a hallmark of SiteOne's integration strategy, designed to leverage the local reputation of acquired companies while plugging them into a national network with greater purchasing power and logistical reach. Meanwhile, former CEO Craig Reinders will transition to lead Spartan Turf Products, the Reinders family's separate Toro distribution business, ensuring the family's continued presence in the broader industry.

Industry Consolidation and the Path Forward

The SiteOne-Reinders deal is a prime example of the ongoing consolidation within the highly fragmented landscape supply industry. Larger players like SiteOne are leveraging their capital to acquire smaller, regional competitors, creating economies of scale that are difficult for independent distributors to match. This trend is driven by the pursuit of greater purchasing power, expanded customer bases, and streamlined operational efficiencies.

For businesses like Reinders, joining a larger organization can provide access to capital for growth, a wider array of products, and sophisticated technology and marketing resources that might otherwise be out of reach. Craig Reinders noted that the deal allows Reinders to "leverage the strengths of both organizations to provide superior customer service well into the future."

However, this consolidation also raises questions about the future for the thousands of smaller independent distributors across the country. As national giants expand their footprint, the competitive pressure intensifies, potentially leading to a more bifurcated market of large national chains and small, niche specialists. The challenge for SiteOne will be to successfully integrate Reinders' distinct company culture and maintain the high-touch, expert service its customers have come to expect, proving that scale and localized service can coexist. The success of this integration will be closely watched by customers, competitors, and other family-owned businesses weighing their own strategic futures in a rapidly evolving marketplace.