Simple Modern's Giving Surpasses $15M With New $1.8M Pledge for 2026

OKLAHOMA CITY, OK – April 07, 2026 – Simple Modern, a leading drinkware and consumer goods company, has announced it will disperse more than $1.8 million to nearly 75 nonprofit organizations during its 2026 grant cycle. This latest commitment will push the company's total giving past the $15 million milestone since its founding in 2015, reinforcing a business model where significant philanthropic investment is a core operational principle, not a peripheral activity.

Founded on the mission to “exist to give generously,” the Oklahoma-based company has consistently demonstrated that profitability and purpose can be deeply intertwined. The 2026 allocation targets organizations addressing critical needs including clean water access, education, human trafficking prevention, and homelessness.

A Business Built on Generosity

At the heart of Simple Modern's strategy is a pledge to donate at least 10% of its annual profits. This isn't a footnote in a corporate social responsibility report; it is the company's stated reason for being. This philosophy has powered its rapid ascent in the competitive consumer goods market. Since its inception, the company has grown into a category leader with a nine-figure annual revenue, reporting $250 million in gross revenue for 2024, with annual profits reportedly in the $40-50 million range.

This financial success directly fuels its philanthropic engine. By establishing itself as a top seller through major retailers like Amazon, Target, and Walmart, Simple Modern has created a sustainable cycle where commercial growth leads to expanded charitable impact. The model demonstrates a powerful synergy: as more customers purchase its products, the company's capacity to give grows in lockstep.

“We exist to give generously, and we want that generosity to have a meaningful impact,” said Mike Beckham, Simple Modern co-founder and CEO, in a statement. “These partnerships represent real people, real needs and real impact. We’re grateful to support organizations doing the hard, meaningful work of bringing hope and opportunity to their communities.”

Local Roots, Global Impact

While Simple Modern's reach is global, its roots remain firmly planted in its home state. The 2026 giving plan allocates a majority of its funding—59%—to Oklahoma-based organizations. This focus on local community development supports groups like Positive Tomorrows, an elementary school specifically for children experiencing homelessness, and Palomar, Oklahoma City's Family Justice Center.

The company’s impact extends far beyond state lines, with 21% of its funding directed toward international organizations. The tangible effects of these contributions are detailed with specific metrics. Through its partnership with Water4, Simple Modern’s investment will help 6,560 people gain access to safe, clean water. Its support for Love Justice International is projected to help intercept 580 children from human trafficking networks in Kenya. Domestically, partners like Infant Crisis Services will be able to provide 7,700 infant feedings and 32,000 diapers to families in need.

This giving is structured around five key pillars: providing clean drinking water, furthering education, supporting marginalized communities, stopping human trafficking, and addressing homelessness. Beneficiaries of the 2026 grants include The Dragonfly Home, City Care, Make-A-Wish Oklahoma, and Fields & Futures, among many others.

A New Model for Corporate Responsibility

Simple Modern's approach stands in stark contrast to the philanthropic efforts of many of its competitors. While other major brands in the drinkware space, such as Hydro Flask and Yeti, have their own giving initiatives, Simple Modern’s model is notable for its scale and integration.

Hydro Flask’s “Parks For All” program, for example, has donated over $3.7 million since its launch in 2017. Yeti’s “Yeti Gives” program primarily offers product grants and discounts to nonprofits for fundraising, reporting partnerships and donations valued at $1.2 million in 2021. While commendable, these efforts are often structured as specific programs with set budgets.

Simple Modern’s commitment to donating a percentage of all annual profits creates a more dynamic and potentially larger funding pool that scales directly with the company's overall success. This integrated model, where philanthropy is a direct output of commerce, has positioned the company as a leader in the movement toward purpose-driven business.

Empowering from Within

Further distinguishing its philanthropic strategy, Simple Modern empowers its own employees to be agents of generosity. In 2026, 10% of the company's total contributions—approximately $180,000—is designated for employee-directed giving. Every employee receives an annual allocation to donate to a nonprofit of their choice.

This initiative not only fosters a strong internal culture centered on the company's mission but also diversifies its impact. In the upcoming year, this program will support nearly 50 additional organizations chosen by employees, reflecting the personal passions and community connections of the people behind the brand. It transforms corporate giving from a centralized, top-down decision into a company-wide practice.

This long-standing commitment to giving is documented annually in the company's Community Impact Report, providing transparency and accountability for its philanthropic endeavors. As Simple Modern continues its impressive growth trajectory, its success serves as a compelling case study for how a business can build a loyal customer base and a strong bottom line by placing generosity at the very center of its identity.