Siete Foods Blends Heritage and Health with New Tortilla Launch

AUSTIN, TX – April 27, 2026 – Siete Foods, a trailblazer in the Mexican-American food space, today announced a significant expansion of its popular gluten-free portfolio with the launch of two new tortilla varieties: Siete Maíz Organic Yellow Corn Tortillas and Siete Sourdough Style Tortillas. The new products, set to roll out nationwide in late April, represent the company's latest move to bridge cultural heritage with the demands of the modern, health-conscious consumer, further solidifying its leadership in the inclusive food market.

The launch introduces a dynamic duo of options designed to appeal to a wide range of palates. The Maíz tortillas pay homage to the ancestral roots of the food, while the Sourdough Style tortillas tap into contemporary artisanal trends, all while adhering to the brand's strict gluten-free, vegan, and Non-GMO standards.

A Renaissance of the Tortilla

At the heart of this launch is a dual strategy that honors both tradition and innovation. The Maíz Organic Yellow Corn Tortillas are positioned as a tribute to the earliest form of tortillas. Made with USDA organic corn, olive oil, and sea salt, they are crafted to deliver an authentic corn flavor with a soft, pliable texture that is often difficult to achieve in mass-market corn tortillas. This product directly addresses a consumer desire for authentic, heritage-inspired foods made with clean, recognizable ingredients.

In contrast, the Siete Sourdough Style Tortillas cater to a different, yet overlapping, consumer trend. Capitalizing on the resurgence of sourdough, these tortillas offer a fluffy, flour-like texture and a mild, sourdough-style tang developed through modern fermentation. This innovative offering provides a unique, gluten-free alternative for consumers who miss the texture of traditional flour tortillas or are seeking new, artisanal flavor profiles in their everyday staples. The Sourdough Style tortillas are priced at an MSRP of $6.99 for a 10-count package, while the Maíz tortillas will be available in a 12-count package for $4.99.

"At Siete, we believe tortillas are a symbol of connection, culture, and gathering," said Andrés Figueroa, VP of Innovation at Siete Foods, in a statement. "From the earliest form of tortillas to new expressions inspired by today's tastes and dietary needs, we are proud to continue expanding our gluten free portfolio in ways that honor where we come from while serving the evolving needs of our community."

The Strategy Behind Siete's Meteoric Rise

This product launch is the latest chapter in a remarkable growth story. Siete Foods' assertion of being the "fastest growing Latin-focused food & beverage brand at scale" is substantiated by a formidable track record. The company, which was projected to hit $250 million in retail sales by 2022, reported generating $400 million in sales in the last year and is on track to reach a projected $500 million in 2024. This explosive growth did not go unnoticed, culminating in a landmark $1.2 billion acquisition by PepsiCo, which was completed in January 2025.

Siete’s success stems from its keen ability to identify and dominate a lucrative niche. By early 2025, the brand commanded an estimated 80% of the grain-free tortilla sub-category, establishing a powerful foothold in the premium, "better-for-you" segment of the $20 billion U.S. Mexican food market. The company’s initial focus on grain-free tortillas made from almond and cassava flour resonated deeply with consumers following paleo, gluten-free, and other specialized diets who were previously underserved.

Beyond specific dietary needs, the brand’s core message of family, heritage, and inclusivity—encapsulated in its motto, "Juntos es Mejor" (Together is Better)—has built a loyal community. This narrative, combined with a commitment to high-quality ingredients like avocado oil, has allowed Siete to command a premium price point, with consumers demonstrating a willingness to pay more for products they trust.

Reshaping the Modern Grocery Aisle

The introduction of Maíz and Sourdough Style tortillas is perfectly timed to align with powerful consumer trends that are transforming the food industry. The broader Hispanic foods market, valued at over $50 billion in 2025, is projected to exceed $85 billion by 2034, fueled by both a growing Hispanic population and a mainstream embrace of Latin cuisines. Within this booming market, the demand for clean-label, organic, and plant-based options is particularly strong.

Siete's new products are poised to capture this demand by making specialty options more accessible. The nationwide rollout in major retailers, including Whole Foods Market, Target, and Sprouts, brings these premium, heritage-inspired products out of specialty stores and into the carts of everyday shoppers. This move reflects a broader industry shift where niche health trends are becoming mainstream consumer expectations.

This accessibility is changing the physical landscape of the grocery store. While Siete products are a staple in the natural and "free-from" aisles, their growing popularity is influencing placement in conventional tortilla sections, where they stand out as a premium alternative. This strategy not only caters to their core demographic but also attracts new customers curious about healthier or more artisanal food choices. By successfully blending cultural authenticity with modern wellness trends, Siete Foods is not just selling tortillas; it is setting a new standard for what consumers can expect from staple foods.