Shaklee Bets on Beauty with Pomifera Leadership Appointment

NEW YORK, NY – November 18, 2025

Shaklee Doubles Down on Beauty with Key Hire

Shaklee Corporation, the long-established wellness company known for its commitment to sustainability, is making a significant investment in its beauty division with the appointment of Samantha Ballard as President of Pomifera, its clean beauty brand. This strategic move signals a growing emphasis on the beauty market and a commitment to leveraging Shaklee’s direct-selling network to reach a broader consumer base. Ballard brings over two decades of experience in the beauty, wellness, and direct-selling industries, positioning her to spearhead Pomifera’s growth and expansion.

“The appointment of Samantha is a clear indication of Shaklee’s dedication to building a robust presence in the beauty sector,” says one industry analyst. “Pomifera represents a unique opportunity for the company to tap into the growing demand for clean, sustainable beauty products while leveraging its existing infrastructure and loyal customer base.”

The Rise of Values-Driven Beauty and Pomifera's Niche

Consumers are increasingly seeking products aligned with their values, driving growth in the clean beauty market. Transparency, sustainability, and ethical sourcing are no longer optional extras but core expectations. Pomifera, with its emphasis on utilizing upcycled ingredients and a commitment to carbon neutrality, is well-positioned to capitalize on this trend. The brand’s signature ingredient, Pomifera Oil, derived from the Osage Orange fruit, underscores this commitment. Historically considered a nuisance, the fruit is now sourced sustainably to create a unique and effective skincare line.

“Consumers are becoming more discerning, and they're looking beyond just product efficacy,” explains a retail consultant specializing in the beauty industry. “They want to know where the ingredients come from, how the products are made, and what impact the company has on the environment. Brands that can authentically address these concerns will be the ones that succeed.” Pomifera’s commitment to sustainability extends beyond ingredient sourcing, encompassing eco-friendly packaging and responsible manufacturing processes. The company is actively pursuing initiatives to reduce its carbon footprint and minimize waste.

Ballard’s Experience and the Direct Selling Model

Ballard’s background in direct selling is crucial to Shaklee’s strategy for Pomifera. With over 2 million members and ambassadors, Shaklee relies heavily on this model to distribute its products and build brand loyalty. Ballard’s experience in scaling leadership and building community within direct selling organizations will be instrumental in driving Pomifera’s growth. Her career began “in the field,” providing her with a deep understanding of the needs and motivations of direct sales representatives.

“Direct selling offers a unique opportunity to build personal relationships with customers and create a strong sense of community,” says a direct selling industry expert. “However, it also requires a strong leadership team and a commitment to empowering representatives.” Ballard’s focus on building a supportive and engaged network of ambassadors will be key to Pomifera’s success. This involves providing training, resources, and incentives to help representatives thrive. The global direct selling market is projected to reach nearly $328.26 billion by 2030, and health and wellness, alongside cosmetics, are key growth drivers.

Shaklee has maintained its commitment to sustainability for decades, becoming the first company to offset its carbon emissions in 2000, and it continues to invest in eco-friendly practices. Its recent efforts include reducing plastic usage through innovative packaging solutions and partnering with organizations like American Forests for reforestation projects. Shaklee’s claim to carbon neutrality has been independently verified, underscoring its commitment to environmental responsibility. “Their longstanding dedication to sustainability provides a strong foundation for Pomifera’s brand identity,” notes one sustainability consultant.