ServiceNow Certifications Get a Gold Standard Upgrade

MIAMI, FL – December 04, 2025 – In a move that signals a significant maturation of the enterprise software training market, ServiceNow University has announced a global partnership with MeasureUp, designating the EdTech leader as the official provider of practice tests for its entire certification portfolio. While on the surface it appears to be a standard corporate alliance, this collaboration is a strategic play aimed at solving a critical pain point for hundreds of thousands of IT professionals, standardizing skill validation in a booming ecosystem, and redefining the value of professional certification itself.

The demand for skilled ServiceNow professionals has skyrocketed in recent years. As companies across all sectors rush to adopt the platform for digital transformation, the need for certified administrators, developers, and implementation specialists has created a fierce talent war. This high demand, however, spawned a chaotic and unregulated sub-industry of certification preparation materials. For years, aspiring professionals have navigated a 'wild west' of unofficial practice exams on platforms like Udemy, cobbled-together study guides on forums, and inconsistent resources of questionable quality. This new partnership aims to bring order to that chaos.

Ending the Wild West of Exam Prep

For anyone who has pursued a high-stakes IT certification, the pre-exam anxiety is palpable. A significant part of that stress has been the uncertainty around preparation materials. Professionals in online ServiceNow communities have long lamented the gamble of using unofficial practice tests, which often contain outdated information, poorly worded questions, or answers that are simply incorrect. Preparing with these materials was not just inefficient; it was a risk that could lead to failed exams, wasted money, and a crisis of confidence.

By anointing MeasureUp as the single source of truth for official practice tests, ServiceNow is directly addressing this long-standing issue. The partnership promises a 'gold standard' of preparation, with every practice test developed in close alignment with official exam scopes. This ensures that candidates are not just memorizing answers but are being tested on relevant, up-to-date concepts in a format that mirrors the actual certification exam. The impact on the individual learner is profound: a clearer path to success, reduced uncertainty, and the ability to confidently assess their readiness before walking into the testing center.

This move is expected to significantly disrupt the market for unofficial prep materials. While lower-cost alternatives will likely persist, the official endorsement provides a powerful incentive for serious candidates to invest in a trusted resource. It shifts the value proposition from simply 'passing the test' to 'truly mastering the material,' a subtle but crucial distinction for both professionals and the employers who hire them.

A Strategic Play in a High-Demand Ecosystem

This partnership is more than just a quality control measure; it's a calculated strategic decision reflecting the rapid growth and importance of the ServiceNow ecosystem. Industry analyst reports from firms like Gartner and Forrester consistently place ServiceNow as a leader in IT and customer service management, fueling its widespread adoption. With this growth comes an urgent need for a large, reliably skilled talent pipeline to support implementation, customization, and maintenance.

By standardizing the preparation process, ServiceNow is investing in the long-term health and credibility of its certification program. When certified professionals are more consistently skilled, the value of the credential itself increases in the eyes of hiring managers and the broader industry. It's a move to protect its brand and ensure that a 'ServiceNow Certified' professional meets a globally recognized standard of excellence. This initiative also helps close the persistent IT skills gap, making it easier for companies to find and validate the talent they need to drive their digital transformation projects forward.

MeasureUp, with its 25-year history of creating official practice tests for tech giants like Microsoft, AWS, and Cisco, brings proven methodology and credibility to the table. “Being selected by ServiceNow University as their official practice test partner is a great honor and an exciting milestone for MeasureUp,” said Sam Brocal, CEO of MeasureUp. “Our commitment has always been to create meaningful learning experiences that empower IT professionals to thrive in their careers. With ServiceNow, we are now extending that impact to one of the most innovative enterprise platforms in the world.”

Empowering the Expert Economy

Perhaps the most innovative aspect of this partnership is the open invitation for ServiceNow-certified Subject Matter Experts (SMEs) to participate in creating the new practice tests. This is not a call for volunteers; MeasureUp is offering professional compensation for this expertise, effectively turning the community's collective knowledge into a core asset.

This move taps directly into the burgeoning 'expert economy,' a trend where specialized, real-world knowledge is directly leveraged and rewarded. Instead of relying solely on internal instructional designers, MeasureUp and ServiceNow are building a dynamic, community-driven content engine. This model ensures that the practice materials are not just technically accurate but are also infused with the practical wisdom and nuanced understanding that only comes from hands-on experience with the platform.

For certified professionals, this presents a unique opportunity. It allows them to monetize their hard-won expertise, enhance their professional reputation, and make a tangible impact on the next generation of ServiceNow talent. It fosters a powerful feedback loop: as experts contribute to better training materials, the overall skill level of the community rises, which in turn elevates the value of their own certifications. This approach builds a more engaged and invested ecosystem, where top professionals are not just consumers of training but are active participants in shaping it.

The collaboration will cover the full spectrum of ServiceNow certifications, from the foundational Certified System Administrator (CSA) to advanced Certified Implementation Specialist (CIS) tracks in areas like IT Service Management, Security, and HR. By creating a standardized, high-quality, and community-powered preparation pathway, ServiceNow and MeasureUp are not just launching a new product; they are laying down a new foundation for professional development in the enterprise software space.