Samsung's AI Living Vision: Beyond Screens to a Connected Reality

LONDON – January 09, 2026 – Samsung has cast a bold vision for the future at CES 2026, moving beyond individual smart devices to unveil a comprehensive ecosystem dubbed 'Your Companion to AI Living'. The strategy, underpinned by a host of new products including world-first display technologies, aims to weave artificial intelligence into the very fabric of daily life, creating a seamless, automated, and interconnected home experience.

The announcement comes as the company celebrates a remarkable 20 years of global TV leadership, a milestone it's marking not by looking back, but by pushing forward with groundbreaking innovations.

"Samsung's dedication to AI leadership continues to grow as demonstrated through 'Your Companion to AI Living'," said Zeena Hill, Marketing Director HEA, Samsung UK & Ireland, at the company's The First Look conference. "To us this means utilising AI to simplify people's lives in ways that matter. Now we shift from simple smart devices to fully connected and integrated systems that enable you to automate home routines and save time."

Display Dominance: Pushing Visual Boundaries

Anchoring the new vision are two significant advancements in display technology that reaffirm Samsung's dominance in the sector. The showstopper is the world's first 130-inch Micro RGB TV (model R95H), a colossal screen designed for the ultra-premium market. While the 'Micro RGB' branding might evoke comparisons to true MicroLED, the technology is an advanced evolution of Mini LED, using tiny, individually controlled Red, Green, and Blue LEDs as a backlight. The result, according to hands-on impressions from the show floor, is stunning. The display boasts the ability to reproduce 100% of the BT.2020 color gamut, delivering a range and richness of color that observers noted was visibly brighter and more vibrant than even flagship OLEDs. Housed in a new 'Timeless Frame' design, the television is as much an architectural statement as it is an entertainment device. For those without the space or budget for the 130-inch behemoth, Samsung confirmed the technology will be available in more conventional sizes, from 55 to 100 inches.

For gamers, Samsung unveiled another world-first: the Odyssey 3D (G90XH), a 32-inch gaming monitor with a 6K resolution (6,144 x 3,456) and glasses-free 3D capabilities. The monitor uses real-time eye-tracking to create a convincing sense of depth and immersion without the need for cumbersome eyewear. With a blazing-fast 165Hz refresh rate (boostable to 330Hz in a dual mode) and a 1ms response time, it’s built for high-performance gaming. However, the practicality of running games at such a demanding resolution will require top-of-the-line PC hardware, positioning it as a halo product for dedicated enthusiasts. Samsung is already collaborating with game studios to optimize titles like Stellar Blade to take full advantage of the new dimensional experience.

Weaving an AI-Powered Ecosystem

Beyond the headline-grabbing screens, the core of Samsung's message is the pervasive integration of AI. This year, AI is not just a feature; it's being presented as the central operating system for the home. The SmartThings platform, which serves over 430 million users, acts as the hub for this intelligent network.

The new televisions are a prime example. The 'Vision AI Companion' acts as an entertainment concierge, offering personalized recommendations. 'AI Soccer Mode Pro' and 'AI Sound Controller Pro' use AI to dynamically optimize picture and sound for live sports, even allowing users to adjust the volume of the crowd versus the commentary. On-device AI models continuously analyze content and ambient lighting to adjust picture quality frame-by-frame.

This intelligence extends deep into the home. The new Family Hub refrigerator incorporates 'AI Vision,' powered by Google Gemini, to recognize food items as they are added or removed, automating inventory management and meal planning. 'SmartThings Pet Care' uses AI to analyze photos of pets to help spot early signs of health issues like dental problems or cataracts. Even personal wellness is getting an AI upgrade with the 'AI Beauty Mirror,' which performs a multi-spectrum skin analysis to provide tailored skincare advice.

Navigating a Competitive and Connected Future

Samsung's ambitious vision does not exist in a vacuum. While the company has held the top spot in the global TV market for 19 consecutive years, its dominance is being challenged. In the premium segment, Chinese manufacturers TCL and Hisense are gaining significant market share with aggressive pricing on their own Mini LED offerings. In the broader smart home arena, Samsung faces stiff competition from established ecosystems built by LG, Google, Apple, and Amazon.

Perhaps the most significant challenge is earning consumer trust. An all-encompassing AI ecosystem that learns and adapts to a user's life inherently relies on vast amounts of personal data. Addressing this head-on, Samsung emphasized its commitment to privacy and security. The company highlighted a hybrid approach that prioritizes on-device AI processing to keep personal data local whenever possible. For cloud-based tasks, it promises transparency about data handling. This entire framework is secured by the company's multi-layered Knox security platform, which now includes Knox Matrix, a system where connected devices help protect one another from threats.

Expanding the Experience

Rounding out the CES announcements were several new products that further flesh out the 'AI Living' ecosystem. The audio lineup has been expanded with the 'Music Studio' wireless speakers, elegantly designed in collaboration with Erwan Bouroullec, and an enhanced range of soundbars that integrate seamlessly with Samsung's TVs.

The Freestyle+, a new iteration of its popular portable projector, brings smarter AI to on-the-go entertainment, capable of projecting a large screen onto almost any surface. Finally, the new Galaxy Book6 laptop range promises advanced performance and productivity, ensuring the connected experience extends from the living room to the home office. Each product, from the smallest speaker to the largest TV, is designed to be a node in a larger, intelligent network, working in concert to simplify and enrich everyday life.