Samsung's 130-Inch Behemoth Blurs the Line Between TV and Art

LAS VEGAS, NV – January 05, 2026 – Samsung has thrown down the gauntlet at CES 2026, unveiling a display that seeks to be as much a piece of art as it is a television. The world's first 130-inch Micro RGB TV, model R95H, marks a monumental step into the ultra-premium market, combining the company's most advanced picture technology with a design philosophy that challenges the very role of a screen in the home. It’s a vast, immersive window powered by next-generation color and intelligence.

"Micro RGB represents the peak of our picture quality innovation, and the new 130-inch model takes that vision even further," said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. "We're reviving the spirit of our original design philosophy introduced more than a decade ago to deliver an unmistakably premium display, engineered with technology for a new generation."

A Timeless Frame for Modern Luxury

The most immediate impression of the 130-inch R95H is not just its commanding scale, but its deliberate design. Samsung has introduced the 'Timeless Frame', a modern evolution of its 2013 'Timeless Gallery' concept. This isn't merely a bezel; it's an architectural statement intended to transform the television into a focal point of interior design.

Inspired by the grand proportions of an architectural window, the design creates the illusion that the massive screen is floating within its borders. This approach embodies the philosophy of "technology as art," aiming to integrate the display seamlessly into sophisticated living spaces rather than simply occupying a wall. The frame itself is functional, housing an audio system carefully balanced to match the screen's immense size, ensuring picture and sound feel naturally connected. For those seeking perfect integration, a 'Layered Wall' mount option allows the display to sit completely flush against the wall.

This design-first approach directly targets a growing demand among affluent consumers, architects, and interior designers for technology that complements, rather than clashes with, high-end decor. "Big screens are no longer the exception; they're the expectation," noted Simon Howe, Director – AV, Samsung Australia. "Responding to this demand, Samsung is introducing its largest Micro RGB TV with a timeless design that transforms the best picture quality into an artistic centerpiece to elevate home decor."

Beyond Pixels: The Micro RGB Revolution

At the heart of the R95H is Samsung's groundbreaking Micro RGB technology, a significant leap forward in display engineering that sets it apart from both traditional Mini-LED and OLED competitors. While Mini-LED backlights use thousands of tiny white LEDs, Micro RGB employs microscopic, individual Red, Green, and Blue LEDs—each smaller than 100 micrometers—arranged in an ultra-fine pattern.

This architecture, sometimes described as "Mini-LED on steroids," allows for an unprecedented level of control over light and color. By manipulating each RGB light source individually, the display achieves a far greater number of local dimming zones, resulting in deeper blacks, higher peak brightness, and a dramatic reduction in the "blooming" or halo effect that can plague lesser screens.

The result is a level of visual fidelity Samsung calls 'Micro RGB Precision Colour 100'. This feature, certified by Germany's prestigious Verband der Elektrotechnik (VDE), confirms the display can reproduce 100% of the BT.2020 wide color gamut—a standard far broader than the DCI-P3 used in most cinemas. The TV also supports HDR10+ ADVANCED, a next-generation high dynamic range format, ensuring subtle details are preserved in the brightest highlights and darkest shadows.

To ensure this pristine image isn't compromised by its environment, the 130-inch screen incorporates Samsung's proprietary Glare Free technology. An innovative filter with a specially crafted texture diffuses ambient light, effectively canceling out distracting reflections from windows or lamps. This feature, independently verified by UL Solutions, preserves color purity and contrast, making the viewing experience ideal for the bright, open-plan living spaces common in modern homes.

The Intelligent Companion Takes Center Stage

Powering the visual feast is a suite of AI-driven processors, but the intelligence of the R95H extends far beyond image processing. The TV is a central component of Samsung's "Companion to AI Living" vision, transforming it from a passive screen into an interactive hub.

The core visual processing is handled by the Micro RGB AI Engine Pro, Micro RGB Colour Booster Pro, and Micro RGB HDR Pro. This next-generation AI chipset analyzes content frame-by-frame to enhance dull tones, refine contrast, and optimize sharpness for hyper-realistic picture quality.

On the user-facing side, the upgraded 'Vision AI Companion' acts as an intelligent entertainment assistant. It moves beyond simple voice commands to offer conversational search and proactive recommendations for movies, music, and even meals based on viewing context. For sports fans, 'AI Football Mode Pro' automatically adjusts picture and sound for a stadium-like feel, while 'AI Sound Controller Pro' gives users granular control, allowing them to mute commentary or adjust crowd noise independently.

Further enhancing its role as a living-room centerpiece, the 'Generative Wallpaper' feature uses AI to create unique, personalized images based on user-selected keywords, turning the giant screen into a dynamic art piece when not in use. Perhaps the most significant AI integration is the inclusion of Microsoft Copilot. Accessible by voice, this allows users to engage in complex conversational searches, learn more about on-screen content, and manage daily tasks directly through their television, making it a true smart home command center.

The High-Stakes Race for the Living Room Wall

The launch of the 130-inch R95H places Samsung at the forefront of a heated battle for dominance in the ultra-premium display market. At CES 2026, competitors like LG also showcased their own Micro RGB offerings, while others like TCL pushed the boundaries of advanced LED-backlit technologies. The message from the industry is clear: the future of home entertainment is not only big, but also exceptionally beautiful and intelligent.

Samsung's strategy appears to be a three-pronged assault, combining best-in-class picture technology, a design-centric philosophy, and deep AI integration to create a product that is more than the sum of its parts. It's a direct appeal to a market segment that values both technological performance and aesthetic sophistication.

While Samsung has not yet announced official pricing or a release date for the 130-inch model, the recent Australian launch of a smaller 115-inch Micro RGB TV for approximately A$42,000 provides a clear indication of its positioning. This is not a television for the average consumer; it is an aspirational product, a luxury investment designed to be the definitive centerpiece of a high-end home cinema and a symbol of technological artistry. With this launch, Samsung is betting that the ultimate television experience is one that seamlessly merges with life, art, and the intelligent home.