ROH and Preferred Hotels Forge AI-Powered Financial Alliance

NEW YORK, NY – March 24, 2026 – Hospitality financial infrastructure company ROH today announced a significant partnership with Preferred Hotels & Resorts, the world’s largest independent hotel brand. The new alliance makes ROH a recommended financial technology provider for Preferred’s global portfolio of over 600 luxury hotels, resorts, and residences, signaling a major push to equip independent properties with advanced tools to enhance profitability and operational efficiency.

This collaboration, which integrates ROH into Preferred's esteemed Alliance Partner Program, aims to address deep-seated financial complexities within the hospitality industry. It provides member hotels with access to an intelligent payments platform designed to automate financial operations, increase revenue visibility, and drive margin expansion in an era of rising operational costs.

The AI-Powered Financial Overhaul

At the heart of the partnership is ROH's financial infrastructure platform, which is engineered to move beyond basic transaction processing and tackle the cumbersome, often manual, workflows associated with hotel revenue. The company leverages artificial intelligence and automation to streamline everything from group sales and event contracts to accounts payable, areas that have historically been labor-intensive and prone to inefficiencies.

“With ROH, revenue visibility delivered via our financial core becomes a strategic growth lever that makes every piece of business more valuable,” said Jess Levin Conroy, CEO and Founder of ROH. “In today’s world of constantly increasing costs, properties can’t expect to just keep growing their top line, they need to think critically about what’s impacting their bottom line and seek out solutions that guarantee margin expansion.”

ROH's platform is designed to replace fragmented legacy systems with a unified, intelligent core. One of its standout features is an AI-powered ingestion tool that automatically extracts data from executed contracts and populates it into the payments workflow. This automation has reportedly led to a more than 500% increase in automatically generated bookings from contracts for some clients, drastically reducing manual data entry and potential errors. By ensuring compliance, reducing risk, and improving receivables management, the platform allows hotel teams to focus on strategic growth and guest services rather than administrative backlogs.

A Strategic Lifeline for Independent Luxury Hotels

The alliance is particularly significant for the independent luxury hotel segment, which often faces a distinct set of challenges. Unlike large, branded chains with vast corporate resources, independent properties must navigate market complexities with smaller teams and more limited access to cutting-edge technology. They grapple with intense margin pressure from high Online Travel Agency (OTA) commissions, which can range from 15% to 25%, alongside escalating labor, energy, and maintenance costs.

Preferred Hotels & Resorts' Alliance Partner Program is designed to level this playing field. By rigorously vetting and endorsing best-in-class service providers, the program gives its member hotels a strategic advantage. The selection of ROH underscores a commitment to providing solutions that directly impact financial health and operational resilience.

For an independent hotel owner, this partnership provides access to a sophisticated financial toolkit that was previously out of reach. The ability to automate complex payment workflows, gain real-time visibility into revenue streams, and reduce processing costs can be transformative. It empowers these unique properties to compete more effectively, protect their margins, and invest back into the one-of-a-kind guest experiences that define their brand.

Beyond Bookings: The New Frontier of Hospitality Fintech

This partnership is a key indicator of a broader evolution in the hospitality industry, where the focus is shifting from a singular obsession with top-line revenue (i.e., bookings and occupancy) to a more sophisticated emphasis on bottom-line profitability. Financial technology is no longer a back-office utility but a central pillar of a hotel's strategic operations.

The industry is rapidly embracing AI and automation to solve long-standing operational pain points. As hotels seek to do more with less, technology that streamlines workflows, reduces manual labor, and provides actionable data insights has become indispensable. The ROH-Preferred alliance exemplifies this trend, moving the conversation from simply processing payments to intelligently managing the entire financial lifecycle of every dollar a hotel earns.

This shift is crucial for future-proofing hotel operations. Conroy noted the importance of building a robust financial foundation for future technological investments, stating that ROH's platform ensures that “all future investments in emerging technology like AI has an accurate foundation to thrive upon.” By creating a single source of truth for financial data, hotels are better positioned to leverage analytics, improve forecasting, and make more agile business decisions.

Redefining Operational Efficiency

The immediate benefit for hotels adopting ROH's platform is a dramatic improvement in operational efficiency. The technology is designed to foster seamless collaboration between sales, finance, and operations teams, breaking down the silos that often create friction and delays in revenue collection. Through its proprietary automation, the platform streamlines invoice generation, payment collection, and reconciliation, significantly accelerating cash flow and reducing the administrative burden on staff.

ROH is already an established partner for major hospitality groups such as Loews Hotels & Co, Crescent Hotels & Resorts, Marriott International, and Auberge Resorts Collection, demonstrating its capability to handle complex financial operations at scale. By joining the Preferred Hotels & Resorts network, ROH extends these capabilities to a curated collection of the world's finest independent properties across 80 countries.

By automating tedious back-office tasks, the platform allows property teams to redirect their energy toward what matters most in hospitality: delivering a best-in-class guest experience. This focus on freeing up human capital to enhance service is a powerful proposition in a competitive market, potentially leading to higher guest satisfaction and increased conversion rates. The partnership ultimately represents a foundational step toward a more efficient, profitable, and technologically empowered future for independent hospitality.