Rodeo Dental Taps New CEO, CFO in Bid for National Market Share

IRVING, Texas – September 02, 2026 – In a move that signals a clear intention to accelerate its national expansion, Rodeo Dental & Orthodontics has announced a significant fortification of its executive suite. The mission-driven dental service organization (DSO) has appointed healthcare veteran Lorri Detrick as its new Chief Executive Officer and financial strategist Andrew Napolitano as its Chief Financial Officer. The appointments coincide with the transition of Co-Founder Dr. Saam Zarrabi from CEO to the role of Executive Chairman, a strategic repositioning designed to steer the company’s vision through its next phase of aggressive growth.

This leadership shuffle is more than a routine update to the corporate masthead; it is a critical growth signal. For Rodeo Dental, an organization that has built its brand on a unique, high-energy patient experience and a mission to provide high-end care to all families, the challenge is to scale without diluting its cultural core. The selection of Detrick and Napolitano suggests a deliberate strategy to import proven expertise in scaling multi-site healthcare operations while retaining the founder's vision at the strategic helm.

A New Playbook for National Scale

The profiles of the new appointees reveal a clear blueprint for Rodeo's future. Lorri Detrick is not just a healthcare executive; she is a seasoned specialist in scaling dental organizations. With over a decade in the dental industry, her most recent tenure as President and Chief Operating Officer of Riccobene Associates Family Dentistry is telling. There, she was a key architect in managing the rapid growth of a DSO that now spans over 70 locations. Her experience is in building the very operating systems, leadership pipelines, and doctor partnership models that a company like Rodeo needs to transition from a strong regional player to a national competitor.

Detrick's deep industry integration, evidenced by her board membership with the Women in DSO nonprofit, provides her with a network and perspective that extends beyond a single organization. Her stated focus on culture and patient care aligns with Rodeo’s existing ethos, but her true value lies in her proven ability to translate that ethos into scalable, repeatable processes across a sprawling geographic footprint.

Complementing Detrick’s operational expertise is Andrew Napolitano’s financial acumen, honed in the demanding environment of multi-site healthcare. As the former CFO of Exer Urgent Care, Napolitano managed the financial strategy for an organization with an estimated annual revenue exceeding $100 million. His role involved not just balancing the books, but building the financial infrastructure—capital planning, operational finance, and strategic forecasting—required to support and sustain rapid growth. For Rodeo, a company on the cusp of significant capital expenditure for new locations and potential acquisitions, Napolitano's experience is indispensable. He brings the financial discipline and strategic foresight necessary to ensure that the company's national ambitions are built on a solid and sustainable economic foundation.

The Founder's Vision: Safeguarding Culture Amidst Expansion

Perhaps the most nuanced signal in this announcement is Dr. Saam Zarrabi’s transition to Executive Chairman. This is not a founder stepping away, but rather stepping up to guard the company’s most valuable asset: its culture. In his own words, Dr. Zarrabi emphasized the need for leaders who could "scale while protecting and advancing that mission." His new role allows him to do just that.

By shedding the day-to-day operational responsibilities of a CEO, Dr. Zarrabi can focus on the long-term strategic pillars that define the Rodeo brand: vision, doctor relationships, patient experience, and innovation. This is a crucial function in any service-based business undergoing rapid expansion, where the risk of cultural dilution is immense. As new teams and locations are brought into the fold, a dedicated guardian of the original mission is essential to maintain consistency and authenticity. This move allows the founder's passion to continue influencing the company's direction at a high level, while empowering a new CEO to focus on the complex mechanics of execution and growth.

This model—a visionary founder as Executive Chairman paired with an operationally focused CEO—is a well-established strategy for maturing companies. It attempts to achieve the best of both worlds: preserving the entrepreneurial spirit and unique identity that made the company successful, while integrating the professional management systems required to compete at scale.

Navigating the Crowded DSO Arena

Rodeo Dental's leadership changes must also be viewed through the lens of the broader Dental Service Organization (DSO) industry. The U.S. dental market is in a period of intense consolidation, with private equity investment fueling the growth of large, multi-state DSO platforms. Independent practices are increasingly joining or being acquired by larger groups that offer administrative support, purchasing power, and marketing muscle.

In this competitive environment, standing still is not an option. To attract investment, acquire prime locations, and recruit top dental talent, a DSO must demonstrate a clear and credible growth strategy. By bringing in Detrick and Napolitano, Rodeo is signaling to the market that it is professionalizing its C-suite to compete at the highest level. These hires provide the kind of executive-level experience that investors and financial partners look for when vetting a company's potential for national scale. The move elevates Rodeo from a founder-led success story to a professionally managed enterprise ready for the next stage of corporate evolution.

The challenge for the newly bolstered leadership team, which also includes President & COO Suzanne Jackson and Chief Dental Officer Dr. Yahya Mansour, will be to seamlessly integrate their professional systems with Rodeo's vibrant, people-first culture. They must prove that it's possible to build a national dental powerhouse without sacrificing the distinctive patient experience that has been the cornerstone of the company's success. The market will be watching closely to see if this new team can successfully ride into new territories while keeping the unique spirit of the Rodeo brand intact.